People
in rural India can now use their phones to access clean water, tuition support
Akanksha
Hazari's road to becoming one of India's most promising tech entrepreneurs was
an unconventional one. After graduating from Princeton University in 2005, she
dreamed of climbing the diplomatic ranks and worked as a project manager for the
Aspen Institute,
attempting to end the longstanding Israeli-Palestinian conflict by creating
joint business ventures in hopes they would facilitate peace. At the time,
Hazari believed she'd spend her career in the policy world — but life had other
plans for her.
In
2009, she volunteered with TechnoServe, an organization that uses
business solutions to fight poverty. While serving as a consultant in several
rural villages across India, she noticed that residents didn't have access to basic
services such as clean water — but they did have access to mobile phones.
"Why
can we put a mobile phone in everybody's hand, but we are not delivering
electricity or water or education or healthcare, or any of these things that
are far more important?" she recalls to TakePart.
The
experience led her to found m.Paani, a data company that
harnesses the power of mobile technology to help Indians earn rewards for
in-network shopping (think basic necessities such as food and household goods)
that can be traded for other vital things such as water filters or school
tuition fee support.
The
idea has earned Hazari, now 33, a nomination this month for the Vital Voices
Global Leadership Award, which honors and invests in women leaders who
undertake daring work. Hazari and her team also won the
Hult Prize
and $1 million in seed money to get the company off the ground. In just three
years since m.Paani's been on the market, the company has been able to connect
India's low-income consumers to the digital economy.
For
Hazani, choosing to return to her country to help underserved communities —
like the one she grew up in — was simple: she wanted to even the playing field.
"In
many countries, particularly in India, hard work does not equal results and
there's something fundamentally wrong with that system," she explains.
Through
m.Paani, Hazari hopes to use what works — mobile technology — to solve what
isn't working, while in turn empowering both consumers and local business
owners to "achieve aspirations, bridge access to basic services, and
enhance overall quality of life."
While
m.Paani has earned Hazari accolades from both the tech and business sectors,
being recognized for her work isn't as important as helping others.
"For
me, it's very important that I contribute to the world that creates equal
access to opportunity," she says. "Anyone who works hard, the system
should be set up in a way that they can be successful and see the rewards of
that hard work."
http://mashable.com/2016/03/11/mobile-technology-rural-india/#6tD1FQ9Ln5qm
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