SMALL RETAILERS MAKE IT BIG
E-COMMERCE HAS HELPED MANY SMALL RETAILERS TO EXPAND
THEIR BUSINESS AND REACH WORLDWIDE CUSTOMERS
Online shopping is the most preferred way to shop for
youngsters today, and it is here to stay. From garments to jewellery,
electronic items to household accessories, and from books to medicines, one can
buy a wide range of products with a single click not just from different parts
of India but abroad as well. E-commerce has truly revolutionised the way
retailers conduct business. If there is one segment that is benefitting the
most from it, it is the small-scale retailers.
Earlier, the manufacturers from small towns of India
didn't get much chance to move out of their small geographical areas. Though
they used to visit cities to sell or display their goods, it involved
additional expenses. However, today the situation has changed drastically. The
digital medium has helped these retailers reach out to worldwide customers at a
nominal cost.
Considering the increasing number of internet users
in India, the future of smallscale retailers seems to be bright. Every future
client is within reach and can be accessed using simple surfing mechanism and
realistic payment options. The biggest advantage of ecommerce is that it
involves low marketing and infrastructure cost. One doesn't have to spend much
on advertising and marketing. The small manufactures only have to focus and
spend money on quality of the product and services they offer.
With the help of e-commerce, a product which always
existed in the urban markets is now shipped to hinterland as well. This medium
provides great opportunity to small retailers to grow their business, and
serves as a platform to boost their brand awareness in the market. The medium
has also helped these retailers to increase their business revenue. As one's
customer base increases, it directly impacts the sales figure and eventually boosts
the revenue.
Furthermore, several ecommerce companies have been
enticing small entrepreneurs by offering schemes to bring their products and
services online. They are even promoting them on their portal under various
segments. Some giants are even rewarding the entrepreneurs with cash and quick
revenue so that they can increase the production to meet the demands.
Response.mumbai@timesgroup.com
TOI 25OCT18
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