AI @
PLAY!
Mobile
cricket applications are increasingly using AI to enhance user experience. From
personalised updates to live chats, these applications have taken the game of
cricket beyond just the virtual space
Technology is meant to make life easier and it is
this thought that has gone into the creation of several mobile applications
that offer personalised real-time cricket score to fans. Most of these
applications now rely on Artificial Intelligence (AI) to ensure memorable user
experience.
At present, according to an estimate there are over
one billion cricket fans across the globe. Interestingly, about 90 per cent of
these fans hail from the Indian sub-continent, according to a report by a
leading market research firm. Be it ODI, Test cricket or T20 International,
fans have displayed an unflinching devotion to all three formats.
In a country like India, cricket fanatics will go to
any length to catch the latest match. Earlier, people sat glued to their
television sets during crucial matches—India vs Pakistan or India vs Australia.
During World Cup, fans made special arrangements in their homes to watch the
match with their loved ones and friends.
However, with changing times, watching cricket on
television has been replaced by Live TV, commentaries or updates on smart
phone. With the advent of smartphones, gaming and tracking major sporting
events have been redefined and made accessible to users regardless of time and
place. ICC World Cup, Indian Premier League, ICC World Test Championship—are
officially a time to be merry for cricket lovers across India. Each tournament
comes with multitudes of mobile applications that cater to the variety of needs
of an average cricket fan.
MOBILE APPLICATIONS REPLACE TV,
RADIOS
Cricket fans now prefer smartphones and tablets to
radios and television sets. It is this shift in user preference that has
inspired many firms to develop applications that can relay instant updates to
satiate the needs of cricket fans. From personalised updates to live chats,
these applications have taken the game of cricket beyond just the virtual
space.
A mobile application on cricket gets launched each
time there is a major tournament in the offing. With multiple options at
disposal, an average cricket fan is spoilt for choice. At present, fans, who
are largely dependent on their smart phones to get brisk updates of the ongoing
matches, prefer application that are convenient and have an easy and intuitive
interface.
The gargantuan number of fans, which is steadily on
the rise, has given several application developers an opportunity to innovate.
Tracking scores or profiles of cricketers is not the sole purpose of mobile
applications, now developers are taking the plunge into newer turfs.
Experts are coming up with a new kind of application
with each passing day. These innovations can go up to the extent fantasy sports
prediction applications that are usually popular among football fans. These
applications let users predict the winners and score points which can be later
used to redeem prizes.
Be it simply tracking cricket score or prediction
applications, these outlets spell excitement, passion and anticipation for
cricket lovers. These variety of applications not only keep the users engaged,
but also help them earn cash rewards too.
ARTIFICIAL INTELLIGENCE TO THE
AID OF USERS
AI has changed the way users interact with machines.
With every application launch, be it on Android or iOS, there are often hurdles
or glitches that disrupt efficiency. However, AI helps in offering highly
customised solutions to its users be it predictive analysis or offering
tailor-made and relevant content. Several cricket applications now are
harnessing the best of AI to offer its users a highly customised and enriching
experience. There is an upward trend in AI-enabled sports assistant or mobile
applications.
Chatbot is one such innovation with boundless
possibilities. It is a computer programme that is designed to simulate a
conversation with users to grasp their requirement and serve tailor-made
content. Cricket fanatics can pre-set their requirement and enjoy scores of
live matches at their convenience.
According to experts, chatbots were designed to free
users from the painstaking task of logging on to various websites or downloading
different mobile applications to know the scores every time there is a big
tournament.
A recent study by a mobile engagement platform that
provides application analytics, about 52 per cent of mobile users detest push
notification. Inspired by the finding, developers conceptualised a system that
relays contextual notifications to its users.
PERSONALISED UPDATES
One of the biggest advantages of this system is that
it sends relevant updates to its users. This facet enables cricket lovers to
get updates at regular intervals based on their requirement. An ideal scenario
would be, if wickets matter more than runs in the second innings of a Test
match, users can set score intervals be it at every five overs or every wicket.
Even female fans of the game would look forward to
updates on their favourite cricket icons. Such apps allow users to customise
updates based on their favourite cricket stars or teams.
AI technology is revolutionising mobile cricket
applications as it treats every cricket fan as unique and serves content in a
personalised manner.
Bijin.Jose@timesgroup.com
Toi11oct18
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