FOUNDER who
failed, learned, and got back up on feet
NIT-Trichy graduate Navneet Mishra worked at Ashok Leyland before setting up RawKing, a cold press juicery platform, in 2014. The soft launch was a hit among friends. He started selling to customers in January 2015, and was one of the early movers. Although the initial response and customer retention was good, he ran into money troubles and closed in June 2016. Mishra is now planning his next step and spending time with his three-year-old son, making up for the lost family time.
"I had limited resources and did not go for external funding. The scale and operations were challenging. The product was not suited for retail as the shelf life of the juice was only three days. Soon many players started pouring into the market and we had only 20% of the capital our competitors had. We had to stop. Family usually supports an entrepreneur, not because they believe in the idea, but because they want to see us happy. So when the struggle comes, and they see you stressed out, they wonder if it was worth it. Entrepreneurship is not easy but totally worth it. Even if you fail, you learn and have a richer experience."
Shalina Pillai, Anand J&Ranjani Ayyar | TNN |
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