10
Business Trends That Will Grow in 2017
Because so many Millennials are in charge of buying decisions,
business trends for the upcoming years will change.
If you haven't noticed, Millennials have been on the rise. They are now the
largestliving
group according to the Census Bureau.
Because so
many Millennials are in charge of buying decisions, the world
is changing and business trends for the upcoming years will have to cater more
to this generation.
For an
audience that craves success and technology, here are 10 strategies you may want to consider
revamping for 2017.
1. Tools for non-technical entrepreneurs to
build tech products
The need for
technicality in your business is more imperative than ever before. In 2017,
technology will be a necessary staple for every business if it expects to
compete in today's market. Look into CMS platforms like WordPress, which allows easy management of a website with minimal technical
know-how, and other resources to help your business grow.
2. Tools to help with personal brand
With the
internet, online personal branding will trending more in 2017 than ever before.
With everyone releasing similar products, it is making competition too stiff
for some. Personal branding tools will start trending even more, helping
businesses gain individuality and reduce the number of direct competitors. Look
into personal branding tools to
increase business in 2017.
3. Focus on training remote employees
Millennials want to feel like they are
constantly learning and growing their skills. With telecommunicating becoming a
more prevalent part of business, business trends will focus on providing
adequate training and resources for these remote employees. This will encourage
employee empowerment and motivate them to work harder.
4. Businesses embrace the Millennials,
instead of rejecting them
Since they are
now the largest group and Baby Boomers are looking to retire,Millennials will be the main target for most
businesses. To survive, businesses are starting to embrace
Millennials and cater to their needs. This will be seen even more as the
generation takes over more of the job force in 2017.
5. More businesses for sale
Along with
the retirement
of Baby Boomers, the economic recovery in recent years has
made business sales more prominent. As Baby Boomers seek to retire in the next
few years, you will see many businesses being sold, taken apart, and innovated
by the Millennials. In addition, many of these Baby Boomers will try to get
ahead of their competitors and sell next year, before the market becomes too
competitive and business buyouts decrease.
6. Products that track nutrition
Millennials
are concerned with their health and nutrition more than any other past
generation. With the addition of technology, tracking nutrition and fitness
levels is becoming even easier as people
expand the market. In 2017, this trend will continue and the boom in fitness
apps and software will grow the health and fitness market.
7. E-commerce will continue to rise
More people are experiencing more success
with their online presence than their actual storefronts. This is increasing
demand for online e-commerce tools. Recent studies have shown that 58 percent
of shoppers are willing to add additional items to their virtual shopping carts
to meet free-shipping quotas. As technology continues to expand in 2017, we
should see an increase in e-commerce trends.
8. Businesses will focus on connecting
customers rather than on selling to them
When we look
at certain businesses now, they are becoming infamous in niches without having
any of those assets to offer. So how are these businesses becoming more
popular? They are connecting customers to services and products rather than
directly selling them to them. Uber is the largest taxi company, yet it has no
physical assets and can still deliver rides easily to its customers. We should
see more businesses like Uber on the rise.
9. Strength-based training versus remedial
leadership
As businesses grow in 2017, we will see a
shift in how leadership training skills are developed. Instead of teaching
everyone the same skills and expecting them to retain all aspects of it,
businesses will focus on the strengths each employee has and developing those
skills. Studies have shown that people have increased productivity by 21
percent when they are doing something they love. So business will invest more
in training that focuses on a leader's natural talent than on remedial
leadership training.
10. Products becoming green
"Going
green" is a term that's been around for a while. However, it has only
recently been taken more seriously as companies have developed more products to
help push this mission forward. Already, over $500 million has been saved in
energy efficiency and we should expect to see this grow in 2017 as these green products increase.
Look out for these trends in 2017
Expect the way businesses run to change
drastically in the next few years as Millennials make up more of the work force
and become target customers. If you expect to survive as a business, you will
want to modify your business in 2017 and follow these popular trends.
BY LEONARD
KIM
http://www.inc.com/leonard-kim/10-business-trends-that-will-grow-in-2017.html?cid=nl029week41day13B
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