STARTUP SPECIAL..... 6 Now even small budget movies could join the 100 Cr Club

STARTUP SPECIAL  6

Now even small budget movies could join the 100 Cr Club

Since the onset of cinema in 1913 by the movie Raja Harishchandra, there has not been much of a change in film viewing. The same process still continues, at first the film is made and then it is released in movie theatres. If it’s a big banner movie starring superstars of the industry like Salman (Sultan) or Aamir (Dangal) the film easily crosses 300 or 400 crore club. But with the newly introduced concept by Opera Cinemas, a multiplex chain, will certainly bring a transformation in Bollywood.

The duo KP Singh,Chairman and Shivendra Pratap Singh, Managing Director claim that in the coming two-years, Opera Cinemas will have 500 screens of its own. And when 1000 screens of other multiplex chains would be added, this would bring a lot of change in the Hindi film industry. This concept would certainly help films with low budgets and lesser known actors as it would give them a chance to gross 3 times of their budget and big banner films would get a chance to gross over 1000 crores in India itself. Not just the film makers, it would also help distributors to earn comparatively more profit.

Opera Cinemas claims to offer entertainment to their audience at considerable rates. Towns under the category of tier 3, can get tickets available at an affordable price of Rs 20 with a complimentary addition of a beverage and popcorn. The new concept will also benefit the advertisement firms as they will be able to target audiences through pin to pin identification and so the revenue generation of everything would be covered through advertising firms only. This concept is like an insurance for the Bollywood market, as it insures recovery for low budget movies and this would certainly help Bollywood.

For more information log on to www.operacinema.com or write to info@operacinema.com