THE
NEXT FIVE YEARS FOR BUSINESS (2)
STRATEGY
Bends On The Road
During the last five years, the bends on the road have become more frequent and deeper. And as a result industries are being destroyed — not just companies. People will have to think about strategy differently because the old style of industry analysis will not help. For CEOs, the next five years will be about how to deal with uncertainty. It's important to look at the people who are using technology to change the game. Technology itself doesn't change things, it’s people who use it in a new way who do. CEOs have to make more time to see the forces that are going to cause the bend. They also have to understand what makes for durability in the markets they operate in, and there fore, what will be the durability of their company's margins going forward.
RAM CHARAN a globally renowned CEO Coach and consultant
(As told to Vinod Mahanta) CDET130104
During the last five years, the bends on the road have become more frequent and deeper. And as a result industries are being destroyed — not just companies. People will have to think about strategy differently because the old style of industry analysis will not help. For CEOs, the next five years will be about how to deal with uncertainty. It's important to look at the people who are using technology to change the game. Technology itself doesn't change things, it’s people who use it in a new way who do. CEOs have to make more time to see the forces that are going to cause the bend. They also have to understand what makes for durability in the markets they operate in, and there fore, what will be the durability of their company's margins going forward.
RAM CHARAN a globally renowned CEO Coach and consultant
(As told to Vinod Mahanta) CDET130104
No comments:
Post a Comment