WHAT I LEARNT FROM MY COMPETITOR(19)
“Yash Raj's Storytelling
Impressed Me“
Arunabh Kumar, Founder and CEO, TVF
CLAIM TO FAME: TVF was the
first Indian content company to cross a million users on YouTube. Starting with
comic content, TVF has graduated to serious content mostly recently with
Pitchers, a Web series on startups
THE LESSON: The best advice
from people who we think are doing great work is to keep working on your craft
and work on your strengths. Don't start experimenting with other forms of craft
just because the world is talking about it. I think Yash Raj Films (YRF) is
whom we con sider as our main competitors, because TVF happens to be a content
company and not a comedy company. And, the way YRF makes its films, and has
stuck to making series on weddings, and its storytelling im pressed me. The
other lesson we learnt was from the cult success of comedy group AIB. They were
quick to make an impact in the mar ket and quickly made the kind of content and
se ries we could have at TVF.
(As told to Rahul
Sachitanand)
ETM27DEC15
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