PERSONAL /COMPETITOR SPECIAL.... WHAT I LEARNT FROM MY COMPETITOR(24)

 WHAT I LEARNT FROM MY COMPETITOR(24)

“ Showed us Customer Centricity, Flipkart how to Scale Rapidly“

Radhika Aggarwal, Cofounder, ShopClues

CLAIM TO FAME: Worked with Nordstrom at its Seattle headquarters and with Goldman Sachs in New York before cofounding the virtual marketplace

THE LESSON: Learning from your own mistakes is great advice one can get, but learning from others' mistakes is even better.Watching competition closely with an intention to learn is imperative for an organisation but of course incessant obsessing over them can be detrimental. There is a fine line here.

We at ShopClues take a point of view that if `they' can do it, then so can we. It gives us a lot of confidence, and if they have not done it then we will be the first to do it.

For example Amazon showed us customer centricity as a culture, Flipkart showed us that Indian companies have what it takes to scale very rapidly, Snapdeal demonstrated organisation agility, that is, adapting to change rapidly. These are very important learnings for me personally and for our organisation.

We fight the fight but do not lose perspective of the core strengths they bring to the table and have huge respect for them.

ETM27DEC15