BOOK
SUMMARY (21)
The
Power of Habit
·
Summary written by: Jill Donahue
"Habits can be changed, if we understand how they work."
- The Power of
Habit, prologue XVII
When you woke this morning, what was the
first thing you did? What habits helped or hindered you? Now think about what
habits help or hinder your organization and your community.
Charles Duhigg investigates how habits form,
how to build new habits and how to change old ones in his engaging book The
Power of Habit. To address all areas of your life, he divides the
book into 3 sections starting closest to home with ‘you’. He moves to the
broader world of organizations and finally to societies.
Habits are not easy to understand but by
drawing on hundreds of academic studies, interviews with over three hundred
scientists and executives and research conducted at dozens of companies, Duhigg
empowers us by illustrating why habits exist and how you can change them.
The Golden Egg
Small habits make or break you
"What
Bowman could give Phelps, however – what would set him apart from other
competitors- were habits that would make him the strongest mental swimmer in
the pool."- The Power of Habit, page 111
Don’t think you have it in you to change your
bad habits? You will likely be thrilled to know that there is tremendous
research that shows it is the small habits that fuel transformative changes.
Each small habit creates a small advantage which sets in motion another small
habit and advantage etc. The small habits create patterns that convince people
that bigger achievements are within reach. Duhigg shares the story of how it
was small habits that led to Michael Phelp’s Olympic gold medal victory.
Michael’s small habits allowed him to wake up the morning of the meet and not
really think at all. He stayed relaxed and simply followed his habits, one at a
time, to victory.
Gem #1
Identify the cost of craving and the rest
will follow
"This is
how new habits are created: by putting together a cue, a routine and a reward,
and then cultivating a craving that drives the loop."- The Power of Habit, page 49
The key element is the craving. Marketers at
Proctor & Gamble studied videos of people making their beds. Why? They were
trying desperately to figure out how to sell Febreeze; a product which seemed
to have such tremendous benefits but was on track to be the biggest flop in
company history. Suddenly, one of the researchers detected a subtle yet
important pattern. People are rewarded by the smell of a clean room. They
made some adjustments to their marketing and Febreeze went on to earn a billion
dollars a year.
Why do you brush your teeth every day? Before
Claude Hopkins created tooth brushing habits, no one brushed their teeth. In
fact, so many recruits for WWI had rotting teeth, officials said poor dental
hygiene was a national security risk! How did Hopkins change this? He created a
craving. You know that tingling feeling your mouth gets right after you brush
your teeth? When you wake in the morning, you can’t wait to get that feeling.
Funny thing, that tingling feeling is not necessary to have clean teeth! But we
associate it as the reward for clean teeth and thus are inspired to clean our
teeth! His toothpaste, Pepsodent, changed oral hygiene.
What cravings can you create to change
habits?
Gem #2
Habits can be learned and unlearned in four
steps
"Habits –
even once they are rooted in our minds – aren’t destiny. We can choose our
habits, once we know how."- The Power of
Habit, page 270
While Duhigg admits that change might not be
fast and it certainly isn’t easy, he believes that with time and effort, almost
any habit can be reshaped. Habits can not be eradicated but they can be
replaced. His Golden Rule of Habit is to keep the same cue and same
reward but replace the routine.
He offers 4 steps to do that:
1) Identify the routine. Is it for
example going to Starbucks each afternoon for a tea and cookie?
2) Experiment with different rewards. Rewards
satisfy cravings. But the tricky part is that we are often not conscious of the
cravings that drive our behaviours. Interesting! So is the reward of the cookie
and tea really the sugar burst or is it the energy of the location, the change
of pace? How do you figure it out? Adjust the reward. For example, instead of
the cookie and tea at Starbucks, try socializing for ten minutes, or go to
Starbucks but eat an apple on the way and then just have the tea, or go for a
brisk walk for ten minutes. That way you can figure out if you are really
craving the cookie and tea at Starbucks or are just looking for an energy
boost. Which new activity will satisfy the craving?
3) Isolate
the cue. What are you thinking the moment you decide to go
to Starbucks? If you keep track of this over a few days, you will identify what
is triggering the urge.
4) Have a plan. Decide
exactly what you will do when the craving hits then follow your plan.
Habits create our destiny. Too often, people
don’t live the way they want – or eat or sleep or exercise or parent or work –
the way they know they should, because of habits. With The Power of Habit,
Charles Duhigg empowers us to know we can change those habits. And once we know
habits can be changed, we have the freedom of choice again.
You have the ability and the responsibility
to reshape your life and world. The only options remaining are to get to work,
follow his advice, break down your habits and start new ones!
Rebuild your life one habit at a time!
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