TRAVEL IN THE TIME OF Instagram
As tourists roam the
world selfie sticks in hand, journeys becomes the casualty
With everybody so intent upon
becoming the scene, travel is no longer about enjoying the scene
A young Asian girl in a
crisp white organza bridal dress is precariously perched on an extraordinarily
white wall with cascading cave houses and a striking blue dome in the
background. A man in a black tuxedo, after regarding himself in a hand-held
mirror, joins her and takes instructions from the professional photographer
directing the shoot. The couple hold each other in a passionate embrace, with
her eyes half-closed and the elaborate ruffles of her dress flowing gently with
the wind and merging with the white wall of Oia in Santorini.
This pair is one of the
many already married or engaged couples who have chosen to pose for their
wedding photos in Greece, I am told by the hotel concierge later. The
photoshoot has little to do with their real wedding but that minor detail is of
no consequence. Nor is Santorini, except that it makes for a good background in
romantic photographs on social media.
BACKS TO THE WALL
At the National Gallery
in London, a bunch of young Chinese tourists are possibly the only art
aficionados scuttling around from painting to painting with their backs to the
great works of art, selfie stick in hand. Monet’s Water Lilies and the vibrant
colours of the landscape of Arles do make for a good backdrop.
Three girls in their 20s
are confronting Temple of Athena Nike with a remote in hand, their backs facing
a phone cradled on a tripod a few feet away. The girl with the remote sprints
to the tripod, examines the picture on her phone and seconds later, the three
of them reassemble in front of the ancient remains of Athens once again. A
pursuit of the perfect shot requires perseverance, patience and forbearance and
this generation is equipped with all three virtues as long as it is about
earning ‘likes’.
There is one thing common
to all these images: the carefully dressed models are always standing with
their backs against the landscape. If God is in the details, then these
influencers with their salon-styled tresses, beautifully accessorised outfits
that have been colour-coordinated with the location, and perfectly made up
faces have surely found god.
The other thing all these
people have in common is that not one of them is looking at the scene or
enjoying it. William Henry Davies’ poem Leisure about stopping to stand and
stare, in the context of this category of travellers, gets a whole new meaning.
THE
WORLD AS A BACKDROP
What smart phones and
social media have done to the essence of travel is unforgivable. With everybody
so intent upon becoming the scene, travel is no longer about enjoying the
scene. Whatever happened to the joy of exploration and discovery?
Just the other day,
across the undulating terraces of Santorini, I witnessed five girls across five
terraces posing for pictures as the flaming orange sun first blazed and then
slowly diminished over the vast Aegean seas. Not even one of them was honouring
the phenomenon unfolding behind their backs.
An aspiring influencer
friend planning a holiday in Norway told me too many people were
posting from beach holidays. She wanted to go someplace different. Selfie
travelling, it dawned on my oldfashioned brain, is a competitive sport and this
person was one of the many all set to ace it.
It is human nature to
want to share a good experience and to some extent, we all are guilty of
spending far too much time trying to photograph our travels rather than giving
our full attention to what is in front of us. Installing yourself in every
photograph, however, is taking it to a whole new level. ‘Selfie tourism’ is the
projection of an artificial experience made to appear real.
REALITY
ALL TOUCHED UP
I overheard my teen
daughter and her friends discuss their forthcoming holiday recently. Clothes
and accessories to go with various ‘looks’ were being planned. Good poses for
Snapchat and Instagram were also discussed after consulting popular
‘influencer’ handles on both mediums. In the pastoral settings of the
Cotswolds, it upset the child when I clicked a candid photograph of her. It was
a decent photograph, but candid is never natural she told me. It had to be
planned.
I spoke about the virtues
of spontaneity, but was quickly dismissed. Spontaneity, I realised, was very
last century. It wasn’t flattering and it earned you neither likes nor
followers.
Reality, I concluded, is
inimical to a generation hoping to build a career on Instagram. It was an
indulgence that those hoping to make a living out of their social media
profiles could not afford. But in the race to get free deals, airline and hotel
upgrades and better still, an income from social media accounts, travel as we
knew it is the greatest casualty.
·
By Shunali Shroff
HTBR 15JUL18
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