Global Drinks Brands Bacardi, Chivas Brothers, And Diageo Go 'Green' With New Initiatives
At a time when global pollution levels are rising at an alarming rate, many are joining the mission to save our planet. According to the World Health Organization
air pollution is responsible for million of deaths each year. Recycling, public transport, raising awareness, we can all do our bit to help. Leading by example, some of the world’s largest drinks companies and brands are doing their part to help the environment in any way they can. From sustainable distilleries to eliminated the single-use plastic straw menace, drinks are going green.
Bacardi – The Future Doesn’t Suck
Recently, in collaboration with environmental charity Lonely Whale, Bacardi announced the Future Doesn’t Suck campaign, which aims to eliminate one billion non-recyclable, single-use plastic straws by 2020. Through global events, pushing #thefuturedoesntsuck hashtag across social media platforms, and numerous partnerships with brands and clients, the campaign aims to work with its partners in raising awareness on the hazard of single-use plastic straws.
‘Engaging our accounts and our consumers in the reduction of single-use plastic is a critical next step in helping to put an end to plastic pollution,’ says Rick Wilson, senior vice president of Corporate Responsibility for Bacardi. ‘Single-use plastic items are among the most collected pieces of trash in our oceans, and we are urging our consumers to add “No plastic straw, please” to every drink order so together we can make impactful change.’
The campaign officially kicks off in London where consumers and partners will work together to reduce plastic straw use across the city. This initiative comes months after the UK government announced plans to ban all single-use straws and cotton swabs from the country, which may take effect as early as next year. The announcement by Prime Minister Theresa May is part of the country’s 25-Year environmental plan. After the successful implementation of a plastic bag charge and microbead ban that helped clean UK rivers and beaches, the country is optimistic.
Similar movements came earlier in 2018 by Pernod Ricard and Diageo against non-recyclable straw use. In collaboration with Loliware, Pernod Ricard has been working on an edible straw, hoping it replaces plastics varieties and stirrers in the near future. In a similar fashion, Diageo is attempting to remove the use of straws across its brands.
Chivas Brothers – Dalmunach Distillery
One of the newest sites under the Chivas Brothers portfolio is the futuristic Dalmunach distillery. Standing sleek and minimalistic not far from the company's Strathisla and Aberlour distilleries, Dalmunach is the future of sustainable distilling. Founded in 2014, Dalmunach mostly produces spirit destined for the company’s renowned Chivas Regal blended whisky range. With a production capacity of 10 million litres per year, Dalmunach takes energy very seriously as one of the world's leading environmentally friendly distilleries. The state-of-the-art site 'harnesses environmental and production efficiency systems, which have been recognised at the Drinks Business Green Award as the winner of the Sustainability award 2015,' according to Chivas Associate Communications Manager, Graeme Gardiner.
With energy efficient wash and spirit stills and advanced heat recovery technology, the heat lost in the process is minimized while the energy used per litre of spirit produced is lessened. The installation of a gas pipeline has allowed the site to move away from heavy fuel and greatly reduce its annual CO2 emissions. A state-of-the-art water cooling system ensures that the neighbouring River Spey, from which the distillery draws water, remains in its natural state. As a result, the wild species living within won't see their natural habitat altered.
'Dalmunach distillery plays an active role in the circular economy of north-east Scotland with 100% of the byproducts, draff and pot ale, being reused for a second purpose benefitting the agriculture sector,' says Gardiner. 'On one hand the draff is either sold to local farmers as a solid supplement for stock or used as an alternative fuel in a local pot ale syrup plant. On the other hand the pot ale is converted into syrup on-site and supplied to local farmers as high protein supplement for cattle.'
As the large companies lead the way, we can all do our part. Order your drink without a straw, recycle your cans and bottles, take part in initiatives, and together let's toast to a cleaner, more sustainable future.