Unlocking the Benefits of Self-Management Without Going All In
on Holacracy PART II
3. Distribute authority and embrace total self-management.
Making your
organization’s purpose clear and explicit, and digitizing how you organize to do
the work builds a foundation of trust. The relationship between the
organization, its leaders, and everyone who works within it is now grounded in
a mutual understanding about where you’re going, and what is expected of each
person to help get you there. Congratulations, you are now ready to unlock the
power of self-management.
In a truly
self-managed organization, each member and each team has both the authority and
expectation to act as they see fit. Each person is trusted by the organization
to use their best judgement to determine the best path forward in service of
the organization’s collective purpose. For example, at August if someone thinks
it would be valuable to hire a freelance designer to help create an important
set of training documents for a client, they can go ahead and engage that
designer without getting “approval from finance.” It also applies to larger,
thornier issues. All team members have an active role to play in determining
how we set salaries, distribute profits, and even assign equity. And anyone,
regardless of seniority, role, or tenure, can propose changes to any aspect of
how we operate.
This approach is
popular at leading tech companies like Google, Amazon, and Facebook, where
engineers push updates to the live platform with minimal oversight from very
early on in their tenure. But it can and should extend much more broadly beyond
software engineering.
At Zappos, customer
service employees are empowered to do whatever is necessary to “wow” their
customers. Seeds of this kind of employee trust can be found in much older
organizations, as well. The manufacturing company W.L. Gore, famous for
Gore-Tex and other patented inventions, has used a similar model for over 50
years. And even before that, Xerox Parc and Bell Labs harnessed this kind of
employee empowerment to drive wildly prolific cultures of innovation.
At Undercurrent, we
always had an implicit expectation that individuals and teams should be trusted
to use their best judgement in nearly all situations. But, even with this
cultural value in place, many decisions kept running into a “management”
bottleneck. Whether it was as simple as reviewing a scope of work, deciding how
to staff a project, or even what our parental leave policy should be, a select
few “senior” leaders were making the final decisions, when actually many other
team members could not only be trusted to make a good decision themselves, but
moreover other team members might actually provide a better and more informed
perspective on the decision than these senior leaders. We knew that those
closest to the problems were best positioned to solve them; we just needed to
let them.
At August, we are
going all in on self-management. We are even using it to make decisions about
equity and compensation. We commit to encouraging each other to claim as much
decision making authority as possible, in all situations. When in doubt, the
default is “DO even over ask.” Because most of the time whatever the team
member would do is the right thing; and the few times that it turns out to be
the wrong thing, we can adapt.
In this new era, no
one is anyone else’s ‘manager.’ No one tells you how to do your work. Each team
is fully responsible for doing what is expected of them, and deciding for
themselves how to get the work done.
What makes this
completely autonomous approach work are three interconnected behaviors and new
practices:
Distributed Authority
and Clear Domains – Each team, and the individuals within it, has explicit
permission to do whatever they think is needed to accomplish their own team
mission. The only restrictions are specific domains that are explicitly owned
by another individual role or team. If you need to make a change to something
that is explicitly within another team’s domain, you need to go through them and
get their consent.
Proposals and
Advice – When you recognize a problem or opportunity that impacts the work
of other teams or roles, it is incumbent on the person who identifies the issue
to propose a specific change or course of action, and to seek the advice of all
those affected. When collecting advice, it’s important that all voices are
equally represented, and that their perspectives are heard and respected.
Consent Over
Consensus – Collecting feedback on every important decision could easily
devolve into a downward spiral of discussion and unending debate. This is why
it’s critical to pair the advice process with an explicit bias for consent over
consensus. The default assumption is that the proposal will move forward. We
only amend the proposal if another individual or team has evidence of why the
proposal will cause immediate harm to the business in the near term. When these
rare objections occur, it is then incumbent on the objector to propose an
amendment that would make the proposal safe to try.
One specific process
that is adapted from Sociocracy, and used in Holacracy, is something called the
Integrative Decision Making process. It is a highly structured and facilitated
method for collecting feedback on a proposal and gaining consent on group action.
·
Proposal: Describe the issue you’ve identified and propose
your change or course of action.
·
Clarifying Questions: Each participant can ask questions to
clarify their understanding of the proposal. Only the proposer is allowed to
answer.
·
Reactions: Each participant can share their thoughts about
the proposal, including support, concern, and suggested edits. The proposer
does not respond or participate.
·
Amend & Clarify: After listening carefully to the group’s
reactions, the proposer can clarify their original proposal and amend their
proposal to incorporate the group’s feedback.
·
Objections: Each participant is asked if they have any
evidence why the proposal, as stated, would cause immediate harm to the
business, or if it is safe to try.
·
Integration: If there is a valid objection, the objector and
the proposer work together to find a mutually acceptable middle ground.
If there are no valid
objections, or once valid objections have been addressed, the proposal is
accepted.
When using this
process, make sure that you have a shared document — flip chart or Google Doc
on a large screen — where you write down the specific proposal so that everyone
can react to the exact same content, and you are 100% explicit about what
you’re committing to.
4. Never stop iterating.
Everyone is familiar with agile
methodology and its merits. It’s been a clear winner among
successful startups and has become the assumed best-practice for enterprise as well. But,
the need to continually test and learn in today’s business world is not limited
to the discipline of software engineering. As Undercurrent shifted to this new
model, we realized that we could bring this same agile approach to all aspects
of our work and our organization itself.
At August, all of our
projects, both internal and external, operate on a weekly sprint rhythm. Just
like an agile software team, our consulting project teams hold weekly stand-ups
on Monday to review priorities and assign tasks, and we ship work out to our
clients every Friday regardless of where the work is at. As Lorne Michaels
likes to say to the cast of SNL, “The show doesn’t go on because it’s ready; it
goes on because it’s 11:30.” That’s the mindset we bring to our consulting
work.
Having applied this
approach across many diverse functions at our company and within our clients’
organizations, we have become convinced that the make → ship → learn → iterate process can
and should be applied everywhere in your organization.
One of the important
side-effects of bringing this constant iteration and fast-pace of change to all
of your work, is that it begins to dramatically open up the organization’s
collective aperture for what’s “safe to try.” As I mentioned in the
decision-making process, we intentionally try to set an extremely high bar for
what constitutes a valid objection to someone’s proposal. We seek to create an
environment where individuals and teams are empowered to move forward with as
little organizational resistance as possible.
By embedding a weekly rhythm of
shipping and pivoting into our organizational DNA, we create a bias for
progress over perfection. Nothing is ever finished, there’s simply a new
version to test and learn from.
Importantly, this
test-and-learn mindset even applies to our organizational structure itself.
Using all the tools we’ve discussed, every team at every layer of our company
meets on a monthly basis to re-organize. Instead of the infamous annual
company-wide re-org exercise, where corporate territory is redrawn and fiefdoms
are redistributed, we constantly evolve through a continuous and incremental
re-organization exercise. Even significant restructuring decisions are much
less painful than normal, because they are guided by a common purpose, and they
are proposed and owned by the same people they impact.
The fuel for this
practice of rapid iteration is feedback. This means that every project or team
needs to have clear and explicit metrics that are tracked and reported on a
regular basis. Each of our teams reports key metrics on a weekly and monthly
basis. These key metrics are captured in a single shared Google Spreadsheet
that is accessible to all members of the company. Each team begins their weekly
tactical with a review of their metrics, and the leadership team begins its own
weekly tactical meeting with a review of all team metrics.
Over time, an
organization who works in this way builds an ongoing record of action and
results. You begin to see patterns in the data, and can begin to base new
decisions on historical trends. Most importantly, you can begin to make all
decisions evidence-based. Whenever anyone proposes something to try, there
are only two valid answers:
·
We have clear evidence why your idea will cause immediate harm;
here’s a proposed amendment…
·
We don’t have any evidence, yet, that your idea will cause
immediate harm; let’s give it a try and see what happens. (We’ll talk again
next week.)
When this outlook
becomes a habit, you’ll start catching yourself critiquing each other’s ideas
or on the verge of devolving into a theoretical back and forth about what to
do. Then, you’ll stop, and say, “But, who knows, right? Let’s try it and see
what happens.” At Undercurrent, we actually adopted a fairly radical policy
that was intended to help employees who wanted to leave find a mutually
beneficial new job.
The original policy
stated that employees who wanted to leave could opt into a ‘Search’ role, and
could focus full-time on searching for a new job, while continuing to receive
their Undercurrent salary, indefinitely. While we all
empathized with the intention to create a more amicable departure, we also all
agreed that this seemed like a crazy idea. But no one had any evidence why it
would cause immediate harm. So, we went ahead and adopted it, and waited to see
what would happen. Only after we had feedback from the first person to use the
policy did we eventually edit it to be slightly more proscriptive.
5. Work in public.
Now that you’ve
handed over the keys to everyone in your organization, the one critical
ingredient you’ll need to make the system click is open information. If you’ve
built a stellar team of people who are committed to your collective purpose,
and provided all of these other supporting practices, then the only potential
land mine is a lack of information.
At August, “working
in public” is the default practice, and we aim to make it a hallmark of our
organization. We have even created a
public Google Drive where we intend to share as much
information about how we operate as possible. Some of the items we will share
here include: our operating agreement, salaries, cap table, all our governance
and policies, teams, roles, accountabilities, and IP about how we do our work.
And we’ll be adding much more to this over the months and years ahead.
We apply Google’s
mantra of “open by default” across everything we do. This means that it is
assumed that any document you’re creating or information you’re sharing should
at a minimum be accessible to all members of the organization and ideally be
directly shared with the entire organization. We use five key tools to help
enable this way of working.
Slack: The vast
majority of our internal communications now take place in Slack. We’ve embraced
Slack’s open channel functionality to create more transparent forums for
discussing the work. All teams have their own channel that is open and
accessible to all other members of the organization. We’ve tried to double down
on the move toward transparency by holding each other accountable on a 1-on-1
basis. If I fall back to an old-school mindset and send a direct message to a
colleague about something that doesn’t need to be private, my colleague may
respond to my question back in the shared public channel, as a reminder to work
in public and to ensure that the information is easily discoverable by other
teammates at a later time.
team@aug.co: Since
most of our internal communication is now in Slack, we rarely send any internal
emails. We do, however, use email to archive important client communications.
We do this by bcc’ing a company-wide email called “team”. Over time this
listserv will become a library of useful templates for business development
follow-up notes, key client deliverables, and a social reinforcement mechanism
for sticking to our weekly rhythm. Each team bcc’s “team” when they send out
their end-of-week shipments.
Trello: This low-fi and
easy-to-customize task management tool has become a critical part of our open
workflow. Project teams use Trello to capture and keep track of their weekly
tasks. Project and resource allocations are planned and communicated in Trello.
And proven processes for certain types of projects are captured, replicated,
and iterated on in Trello.
Metrics
Dashboard: As I alluded to earlier, every team tracks key metrics, and
these metrics are collected in a single shared Google Spreadsheet. This
dashboard gives everyone the same point of reference for what’s working and
what’s not.
Cloud-based
documents: In Undercurrent’s early years, we devoted countless hours and
attached a good deal of our pride to creating exquisite Keynote presentations.
They were perfect, beautiful, and incredibly slow and static. When we pivoted
to this self-organizing model, we decided to completely embrace web-based
multi-tenant document tools (primarily Google Docs) and cloud-based file
sharing. Google Docs makes it nearly impossible to make things look too pretty.
And simultaneously, it’s incredibly easy to collaborate with your teammates, to
replicate work that you like, and to discover each other’s work. After 2 years
of this, we can not imagine how any teams still get work done any other way.
One of downsides of
this way of working, of course, is that the deluge of shared or broadcasted
information can be overwhelming and hard to keep up with. The experience of
opening up Slack after a day away from the office, can be a lot like the
Google/Facebook dystopian satire described in Dave Eggers’ The Circle:
The chute opened, and in the first 12
minutes, she answered four requests, her score at 96. She was sweating heavily,
but the rush was electric.
But, the upside is
that everyone has the ability to make quick decisions for themselves, without
having to wait to get useful information from anyone else. Also, when everyone
has access to all the information, novel ideas and solutions spring up from all
corners of the organization. Everyone has the ability to help steer the
organization toward its goal.
So, what will the future look like?
The most valuable
work for humans — not computers — to do in the years ahead will be the most
complex and unpredictable work there is. It is the least routine tasks and the
most unknown environments where we’ve got the computers beat (at least for
now). Even if you’re the one building software that may make someone’s job obsolete,
or you’re making something that allows us to harness computers for the
betterment of humanity, it will take a team of human beings to accomplish your
mission.
This future has two critical implications.
One: Complex and
creative work depends on high-performing teams who know how to work and learn
together.
Two: The
traditional command-and-control operating model used in most organizations
actively gets in the way of its employees ability to work and learn together.
The tension between
these two realities has reached its breaking point. Leaders of startups and
fast-growing businesses feel this pain acutely. How do you build a structure
that helps you scale while also protecting the speed and agility that made you
successful in the first place? When you look around, it seems like the only
options are to either adopt the old model that defined business in the 20th
century or to cross your fingers and embrace chaos.
There is, however, a
new way. A new operating model is emerging that enables a company to
self-organize to achieve its purpose without bureaucracy or top-down
management, while continuously adapting to changes in its environment.
A revolution is afoot. All around the
world, insurgent organizations are rising up and insisting on doing things a
new way. This new way of working enables the organizations that embrace it to
succeed. And the organizations who refuse to change will die.
Changing the way we work is hard. But,
giving people the tools, know-how, and confidence they need to give it a try is
literally why I come to work. As you give it a try at your own organization, I
encourage you to also work in public, and to share your lessons as you go.
August will be at your side, pursuing our purpose.
http://firstround.com/review/unlocking-the-benefits-of-self-management-without-going-all-in-on-holacracy/
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