Wednesday, June 8, 2016

TECH SPECIAL ........................mobile technology is changing the way you pay

How mobile technology is changing the way you pay


Cash and cards have made way for virtual payment tools that are fundamentally altering the payment transaction landscape in the country. A peek into what is and will be on offer.

Banking has truly gone digital, thanks to the extent of smart phone penetration in India, which stands at 17%, and grow ing at 45% annually. “The payments ecosystem in India has witnessed frenzied activity over the past year, with 2-3 digital banking apps or mobile wallets being launched every other month,“ says a Motilal Oswal study on digital banking.According to the study, by 2019, the share of cash in consumer payments will shrink to 40%, from 70% now. A Boston Consulting (BCG) report says that smartphone users will equal bank accounts by 2020. This explains why banks and fintech companies are falling over one another to attract customers by sprucing up their digital banking facilities.
While mobile wallets, which allow you to store money in a Web account--offered mainly by ecommerce portals--have ushered in the digital revolution in the country, several other innovations are changing the way you pay, and many more are on the anvil.

Unified Payments Interface (UPI)
This offering from the National Payments Corporation of India makes transferring funds as simple as sending an SMS. All you need is an user ID linked to your bank accounts. It eliminates the hassle of conventional money transfers such as filling in details--beneficiary's name, account number, IFSC code, etc. “You can make and collect payments across banks through this application. Your smartphone acts as the first factor of authentication, saving time and effort,“ says A.P. Hota, Managing Director and CEO, NPCI. Some 29 banks are part of the UPI network. “UPI changes the (payments) paradigm and will enable payments to be collected or made by just using a VPA (virtual payment address),“ explains Shantanu Sengupta, Managing Director and Head, Consumer Banking (India), DBS Bank. Customers will be able to access the services once banks launch UPI-based apps.

Near field communication (NFC)
The NFC technology converts your mobile phone into a payment device, eliminating the need to swipe your debit or credit cards.You just have to tap your phone at the NFCpowered readers. “Payments are executed instantly and in a secured manner, eliminating the need to share your card details with the merchant,“ says Rajiv Anand, Group Executive and Head, Retail Banking, Axis Bank. Currently, SBI, ICICI Bank and Axis Bank offer this facility to their customers.

Quick Response (QR) code
Consider this: You have shopped online and selected cash-on-delivery as your payment option. However, the day your package is delivered to you, you do not have enough cash with you to make the payment. It is in situations such as these that QR code-based payment app come into play. If your bank has created QR code-reader app, you can scan the code printed on your package and the payment will be credited to the seller from your account. “You need not enter any details. The app on the smartphone will read the QR code on the package and prompt you to enter the PIN. Once you do so, the trans action is completed,“ says Hota. QR code tech is also useful while making over-thecounter payments.

Cardless cash withdrawal
Several banks including SBI, ICICI Bank, Axis Bank and Bank of Baroda allow you to transfer funds to beneficiaries without a bank account. To transfer funds, you need to add the name of the recipient to the list of your cash withdrawal beneficiaries and share her mobile number, name and address with the bank. You can initiate the transfer by selecting the recipient, after which you will get a numerical code on your cell phone, which should be shared with the recipient. An SMS containing another code (one-time password) will be sent to the beneficiary's mobile number. To withdraw the amount, the recipient has to visit specified ATMs, enter both the codes and mobile number.
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