BOOK SUMMARY 186 Simple Rules
·
Summary written by: John Petrone
"Simple rules are shortcut strategies that save time
and effort by focusing our attention and simplifying the way we process
information."
- Simple Rules, page 5
In
today’s ever more interconnected and complicated society, people crave
simplicity.Simple Rules: How to Thrive in a Complex World by Donald
Sull and Kathleen M. Eisenhardt provides a framework for simplifying our lives
and decreasing complexity. Backed by research and countless real-world
examples, the book delivers guidance to creating and using simple rules to
improve both corporate and personal value.
Sull
and Eisenhardt are both award-winning professors as well as strategy experts.
Their experience with demonstrating how to apply simple rules in common
everyday situations is priceless. Before creating your own simple rules, it’s
imperative to explore your personal value.
The Golden Egg
Increase your personal value
"Personal
value consists of the gap between those activities that bring you the most
happiness and those that keep you from enjoying life to the fullest."-
Simple Rules, page 147
Although
doing more of what we love and less of what we don’t seems like common sense,
many people don’t follow thru with this. Maybe they are overwhelmed by the
process or just don’t know where to start. This is where simple rules can help
increase follow-through.
Figuring
out a good place to start can be difficult. The authors suggest a few
thought-provoking questions to get going:
·
What aspect of your life do you most want to
improve?
·
What activities bring you the greatest
happiness and sense of well-being?
·
Which aspects of your life cause you the most
fear, stress, or anxiety?
·
If you look back in five years, what will you
regret not changing?
·
How might a trusted friend, spouse, or loved
one answer these questions for you?
Based
on the answers to the above questions, try to narrow it down to a more specific
objective and see if you can identify a bottleneck. The authors describe a
bottleneck as “something that stands in the way of achieving one of your
personal goals.”
We’ve
identified our objectives and bottlenecks and are now ready to move on to
creating our own simple rules.
Gem #1
Create your own simple rules
"Willpower
is a reservoir, not a river, and when it runs out (as it often does at the end
of a long day), rules can be effective tools for imposing limits on
behavior."- Simple Rules, page 150
Crafting
your personalized simple rules will increase your chances of following through
on your action plans created during the step above. Where do you start when
attempting to create your own simple rules? Sull and Eisenhardt recommend
investing some time to research multiple sources, such as reaching out to role models
for advice and ideas, finding pertinent information in books or simply
reflecting on past personal experience for figuring out what didn’t work in the
past.
Some
basic requirements for good rules: they should be easy to remember, few in
number and provide concrete guidance1. One of the examples provided in the book
walks us through the decision-making for someone using an online dating site
who needed to streamline potential dating opportunities. His bottleneck was
reviewing profiles and writing introductory messages to prospects. It was
taking too much time with mixed results. He settled on ‘How’s it going?’,
which, based on a study, triggered a high a response rate from online daters.
The salutation was short, easy to remember and took minimal time to write as he
was browsing prospects.
Simple
rules are also ideal with recurring activities and in situations where there
are more alternatives than available resources. Since rules also function well
with channeling willpower, they are great for activities related to diet,
exercise and saving money.
The
authors recommend keeping track of how well the rules are working. Sometimes
they may have to be tinkered with to see what needs to change in order to get
better results and increase compliance.
Gem #2
Simplify to increase compliance
"Complicated
solutions can overwhelm people, increasing the odds that they will stop
following the rules."- Simple Rules, page 13
The
reason that complex rules can be so overwhelming is that many times they try to
“anticipate every contingency and dictate what to do in each scenario, thereby
reducing people to automatons who do what they are told.” But in organizations
and society, situations arise that can’t be predicted and people may need to
react or respond on the spot.
The
authors also cite a study on personal tax compliance that was undertaken in 45
countries. The conclusion was that the best predictor of tax compliance was the
complexity of the tax code, regardless of tax rates. In other words, the tax
code with the fewest complex regulations also had the highest compliance. That
is truly amazing considering that today’s governments are fiscally challenged
and this would be a great way to raise much-needed funds.
The
key to success in simplifying is to limit the number of rules or requirements
that need to be followed. Not only is this practical and efficient, but
according to Sull and Eisenhardt, having a limited number of rules “simplifies
the cognitive organization of the brain.” It is consistent with the way our brains
are hardwired to operate. We were built for simplicity.
Although
simple rules help maintain a strict focus on what matters most, simplicity is
not easy. Steve Jobs said it best when he expressed that “You have to work hard
to get your thinking clear to make it simple.” This great book demonstrated the
practical benefits of simplicity and how to incorporate it in our everyday
lives. It is up to us to do the heavy lifting and create some simple rules to
reach our targets. What’s your personal value and what rules will you create to
increase it?
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