Saturday, November 7, 2015

STARTUP SPECIAL .................BUSINESS WITH A DIFFERENCE


BUSINESS WITH A
DIFFERENCE


Here are a few things that start-ups do differently from the rest of
the corporate world

Start-ups speak a different corporate parlance and it's most evident in the way
they treat their employees. Be it something as simple as the seating
arrangement or something as game-changing as an open communication
system, start-ups believe in breaking conventions and pushing long-defined
boundaries.

1. A NON-HIERARCHY
Hierarchy? What's that again? Startups believe in a flat structure where
authority is no bar for innovation and growth. “We have a non-hierarchical
system and open communication in terms of talking to people because a lot
of our work is very dependent on collaboration in every sphere,“ says Sid
Taparia, founder, VoxPop.com, an original merchandise retailer. He adds,
“Because of the way large companies are structured, a lot of communication
is siloed and takes time to go around.Start-ups are more flexible, nimble and
react faster to changes because of open communication.“

2. A BEAN BAG CULTURE
Forget cabins, cubicles and straightbacked chairs. Start-ups want you to lie
back in a cushy beanbag and get cracking on your laptop. “With no cubical
environment adjoined by the bean bag culture there is much transparency
between all individuals sitting together on one floor. This gives a sense of
being together and working together,“ explains Neeraj Jain, CEO and
co-founder, Zopper, a hyperlocal marketplace.

3. HIRING `BUILDERS'
Unlike established companies, a start-up offers lot of scope for shaping and
sculpting. So they look for people who can `build' the company. “Any company,
start-up or otherwise, must always look for people who are `builders' and must
 try to create an environment of `building culture', as this helps in unlocking the
hidden potential inside employees and contributes in chiselling out the
organisation's success story.One of our employees, apart from his full-time
function as a marketer, has also started his own homemade food service to
cater to other office employees. He is currently receiving nearly 60-70 orders
 from the office every day,“ says Sandeep Ghule, CFO and head HR, TranServ,
a digital solutions company.

4. RELATIONSHIPS BEYOND WORK
Start-ups move away from the anonymous culture in many big organisations
where individuals are only known by the work they do. “I honestly think the
biggest differentiator at a start-up is the relationship between employees, and
 between employees and their managers. We all sit together in an open floor
 plan which keeps communication open and ensures that issues are escalated
and resolved quickly,“ says Sanna Vohra, founder and CEO, Indear.in, a
wedding planning and shopping portal.

5. QUARTERLY PERFORMANCE REVIEWS
Start-ups believe in on-the-spot recognition for those who are result-oriented.
Sounds like a dream? Amit Sinha, VP business planning and people, Paytm
says, “We have quarterly performance reviews as opposed to the traditional
annual ones. Our KRAs are also dynamic as opposed to annual in other cases.
Our PLIs are evaluated and paid out on a quarterly basis.“
And this also means that employees must work faster and harder.

6. ESOPs
Although Employee Stock Ownership Plans (ESOPs) are not restricted to
start-ups, smaller companies are likelier to offer it as an incentive to balance
out packages that do not match up to larger companies.“ESOP is one powerful
tool, through which founders are able to retain key employees, and they are
being made party to the success story,“ says Deepak Dhamija, co-founder,
Aristotle Consultancy, a virtual financial advice portal.

6. FUN FRIDAYS
In most companies, team outings are an employee initiative and rarely
transpire. That's not so in start-ups.

Ankita Shreeram

ET27OCT15

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