Here's How
to Speak So That Others Want to Listen
In
an extremely noisy world, this is how you stand out.
At some point, each of us needs
to convince another person of an idea. My
company will change the world; please invest. I'll be great for this
position; hire me. I think I'm in love with you; give me a shot.
But
before we can convince, the other party has to listen. In a world that's full
of noise, it's easy for our message to get drowned out. How
do we speak so that others want to listen?
Julian
Treasure is a sound expert who works advising businesses on how to do just
that. In a 10 minute TED talk he delivered back in 2013, he broke down what
makes others want to listen, what makes them tune out, and how to build a
useful toolbox to help you communicate your message effectively.
I've
quoted, summarized, and added my own comments below.
The
7 Deadly Sins of Speaking
Treasure
begins by outlining the common habits that will push your audience away:
1.
Gossip
"Speaking
ill of somebody who's not present. Not a nice habit, and we know perfectly
well the person gossiping, five minutes later, will be gossiping about
us."
Negative
gossip quickly slips into slander, a dangerous and destructive habit. As
Eleanor Roosevelt splendidly put it: "Great minds discuss ideas; average
minds discuss events; small minds discuss people."
2.
Judging
"...it's
very hard to listen to somebody if you know that you're being judged and
found wanting at the same time."
Society
has fostered a culture of judgment. Just look at the comments following any
controversial news article, where dozens (or hundreds) have launched
ad-hominem attacks on those with opinions that differ from theirs.
Remember:
There is always more to the story.
3.
Negativity
"My
mother, in the last years of her life, became very negative, and it's hard
to listen. I remember one day, I said to her, 'It's October 1
today,' and she said, 'I know, isn't it dreadful?'"
If
you thrive on spewing out negativity, you'll find others gradually running
away.
4.
Complaining
Treasure,
who is British, admits:
"Well,
this is the national art of the U.K. It's our national sport. We
complain about the weather, sport, about politics, about everything, but
actually, complaining is viral misery. It's not spreading sunshine and
lightness in the world."
It's
not just the U.K., Mr. Treasure.
5.
Excuses
"We've
all met this guy. Maybe we've all been this guy. Some people have a
blamethrower. They just pass it on to everybody else and don't take
responsibility for their actions."
Excuses
don't really help anyone, certainly not ourselves. If you've made a mistake,
the quickest way to get someone to listen is to begin with, "I'm sorry.
I'd like to make this right."
6.
Exaggeration
"[Exaggeration]
demeans our language...For example, if I see something that really is
awesome, what do I call it? And then, of course, this exaggeration becomes
lying, and we don't want to listen to people we know are lying to
us."
Speaking
on a platform only magnifies the consequences of exaggeration. (See: Brian
Williams.)
7.
Dogmatism
"The
confusion of facts with opinions. When those two things get conflated,
you're listening into the wind."
When
you're dogmatic, you shut out qualities such as reason and
open-mindedness. This only turns listeners away.
The
Foundation of Good Speaking
Next,
Treasure goes on to share four powerful cornerstones on which to build our
speaking. Together, they form the acronym "HAIL", which is fittingly
defined as "to greet or acclaim enthusiastically," which, as Treasure
asserts, "is how...our words will be received if we stand on these four
things."
They
are:
Honesty: Be true,
straight and clear in what you say.
Authenticity: Be
yourself.
Integrity: Be your word.
Do what you say. Be someone you can trust.
Love: Wish others
well.
It's
extremely hard to ignore a message that follows these four principles.
The
Toolbox
But
it's not just what you say; it's also how you say it. And to help in this
regard, Treasure identifies the basic speaking toolbox that most of us possess:
1.
Register
Our
vocal register is the range of tones our voice produces. We normally speak from
the throat, but if you want to speak with power or authority, you need to speak
from the chest. (Treasure illustrates this well with his own voice beginning at
the 4:41 mark.)
2.
Timbre
Timbre
describes the distinguishing characteristics of a sound; for example, the
difference between a guitar and a piano playing the same note. If you're not
happy with the sound of your voice, you can actually change it to an extent,
with breathing technique, posture, and exercise.
3.
Prosody
Treasure
describes prosody as 'the sing-song that we use to impart meaning'. It includes
qualities like modulation and intonation, and is why we don't enjoy listening
to someone who speaks in a monotone.
4.
Pace
If
we speak more quickly, we indicate excitement. If we want to really emphasize a
point, we slow down.
And
don't underestimate the value of silence: A perfectly timed pause can allow
your audience or partner to keep up or ponder a point.
5.
Pitch
Changing
pitch changes meaning.
6.
Volume
Carefully
and thoughtfully raising the voice can get attention and build excitement.
Lowering the voice, at times to a whisper, can get your partner to pay closer
attention.
Exercises
Treasure
compares your voice to an engine that needs to be warmed up. (Just think
about how you sound when you first wake up in the morning.) He concludes his
talk with a series of six exercises designed to warm up your voice.
Warning:
If someone walks in at this point, they might think you're watching a
mystifying cult and its leader. But believe me, these exercises help.
Putting
It All Together
Today's
world makes it more difficult than ever to stand out. Practice these principles
and methods, and others will naturally be drawn to you--and your message.
BY JUSTIN BARISO
http://www.inc.com/justin-bariso/heres-how-to-speak-so-that-others-want-to-listen.html?cid=em01014week46a
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