10 Things Successful People Do to Become an Expert
If you're looking to become an expert in
your industry, here are some simple strategies that you can start using today.
Many business owners, entrepreneurs and thought leaders want to position
themselves as experts. They want to be known as key influencers in their
particular field, but getting to a point of confidence in their expertise is
more difficult.
Here are 10 simple strategies that can help you raise your profile and help
you find the people who need your expertise:
1. Identify your skill.
When you know your skills and capabilities it is easier to position
yourself as an expert. What are your skills, experience, knowledge?
2. Find Your Voice.
Create a website, define a target audience, and begin speaking from your
experience. Let people find out what you know and what you stand for. Having a
voice builds your authority and allows others to find you online.
3. Maintain your credibility.
Define what you know and draw a line. With your reputation at
stake, this is not a time to practice "fake it till you make it." As
you progress, remember that what is most important is to maintain your
credibility and your reputation.
4. Network generously.
The real currency of networking is not about getting it is about
giving. It is about being generous with those you meet and sharing what you
have to offer. Networking is what will get you introduced; generosity is what
will make a connection.
5: Speak up everywhere you
go.
A great way to be acknowledged as an expert is to apply to a
conference and get booked to speak. Speaking engagements are a great way to
reach your audience and build your credibility. Find professional associations
or company boards or town hall meetings. Are there classes you can teach,
either in a noncredit program or a traditional academic program? When people
start calling you to speak about your what you know, you have become an expert.
6. Develop a blog.
Blogging provides you with a potential worldwide audience, and showcases
your abilities as a writer as well as your subject-matter expertise. The key to
writing a successful blog post is to keep the information useful and highly
relevant, and to put out value articles frequently. Remember, you want people
to see you as a resource, so provide the best information possible.
7. Become the source.
Journalists and writers are always looking for experts that they can
quote in their articles. You can connect with these professionals with websites
like Help a Reporter Out (HARO) or The Expert Connection (ProfNet); these
sites can connect an expert with their audience.
8. Produce something.
Producing your own informational pieces such as books, ebooks, or
monthly newsletters. You can also create learning platforms with webinars,
podcasts, or online videos to promote your services. You can then feature these
products on your website or blog, or give them away when people enquire about
your products.
9. Make use of social
networking.
Social platforms are important to getting your expertise out. Be active
on all social media platforms--from LinkedIn, Twitter, Instagram, Facebook. Use
your expertise to add value where you can.
10. Help others along the
way.
You can also develop your reputation as an expert by using your
knowledge and expertise to help others. Signing on to skill share is a great
way to become acknowledged as an expert in your field.
Become the expert: Connect, engage, and assist as many people as you
can--that is how your influence will grow. Make every connection meaningful and
every encounter significant. Before you know it people will be asking for your
experience because they trust you.
BY LOLLY DASKAL
http://www.inc.com/lolly-daskal/10-things-successful-people-do-to-become-an-expert.html?cid=em01014week45a
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