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5
WAYS TO MAKE THE BEST OF ONLINE PRESENCE
In a downturn, it becomes crucial for a
professional to maintain a strong online presence and to make sure that he
or she is noticed by prospective employers and head hunters.
1 Analyse Opportunities “If candidates would like to leverage the social media
in scouting opportunities, they first need to analyse the profile of the
job in demand and the requirements from the organisation – or the potential
employer. Then candidates can tweak the people they follow to gain better
insights into the role or the organisation,” says Naveen Narayanan, global
head, talent acquisition, HCL Technologies.
2 Create an Online Profile Create a clean online profile across
multiple important websites like LinkedIn, Bluesteps or Facebook. “It
should be a snapshot of your profile capturing important experiences and
achievements along with educational background. The information should be
presented in a crisp and structured manner (attach a professional photograph).
Keep it updated,” says Sinosh Panicker, associate principal, global
technology services at executive search firm Heidrick & Struggles.
3 Start Blogging The best thing you can do to make yourself noticed
online is to start a blog. A blog can be about anything that relates to
your career field and gives you an opportunity to present yourself as a
thought leader in your domain. It is important to remain active on your
blogs in order to ensure stickiness of your followers, he adds. However,
warns Panicker: “Please do not make comments for the sake of it – it could
be a put-off. Add value to the conversation.” Also, one can integrate blogs
with other social media platforms.
4 Network Actively Network with head hunters and companies online.
“Use your existing profile on websites to reach the right network of
headhunters and have proactive conversations to understand what is
happening in the market and share your aspirations,” says Panicker. Keep
updating the information. “In a competitive environment, it’s essential to
be well networked and be visible on relevant platforms. It’s also
imperative that the candidate interacts with the right people on these
platforms since relevant virtual references can score brownie points,” says
Narayanan.
5 Display your Work Showcase recommendations that you have received
from others with regards to your work. “Provide links or attach white
papers that you have produced on your area of expertise, after taking the
relevant permissions from your organisation,” says Panicker.
Rica Bhattacharyya ET130917
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