BUSINESS SPECIAL........... The etiquette checklist FOR SINGAPORE

The etiquette checklist FOR SINGAPORE

The various protocols and etiquettes of the Singapore professional world

    One of the most critical components of conducting business in a foreign country is to understand and practice its unique professional etiquette. Singapore is a nation that has become popular all around the world for offering excellence in business opportunities and operations. It has now blossomed into a lively and flourishing economy with its stronghold in multiple industrial sectors. This has carved it into an attractive destination for investments and many global organisations have an eye on it. It must be appreciated that Singapore harbours a number of cultures and communities in its efforts to create a harmonious society. It is home to a native Malay population with a majority of third generation Chinese along with Arab and Indian immigrants. As a result, the etiquettes to be followed vary substantially and have to be carefully studied before one ventures into its business territory. 

Greeting someone is the very first thing to do in any meeting. And it too, differs with communities. In the case of Malays, majority of the population comprise of Muslims. For the men, a handshake is the best way to go. However, it is improper to have physical contact between the sexes and one must wait for the female to extend her hand first; if not, a simple bow and placing of the hand on the heart is considered a symbol of expression of respect. In the case of Indians, a handshake is a good idea, although Namaste (bringing together of the palms with a bow) is a better greeting for the elder traditional people as well as women and so, a safer move. For the Chinese, a bow is the customary salutation but they are now embracing the handshake as well.
    As for the language used in Singapore, English is prevalent and well-known. ‘Singlish’ is a local dialect of English used in the country that has incorporated many words, grammatical features and phrases from Malay, Chinese as well as many Indian languages that are used by the natives. When addressing individuals, proper customs must be heeded and they should be addressed with their first name preceded by Mr/Miss. It must also be kept in mind that communication is often non-verbal; reading someone’s mood and expressions can go a long way in understanding your partners.

There are certain other subtle facets to care about as well:
Punctuality in meetings must always be maintained in order to respect every attendee’s time. Rank and position of the attendees must be closely examined and the highest in the hierarchy should be bestowed with reverence. Small talk is always indulged in for a short period of time before the real matters are brought into discussion. Professional attire is of great importance and must not be ignored. Body language and gestures should be handled conservatively considering the fact that they interpret the same in a much different fashion. For example, you may look in the eye while concentrating in their speech, but for them, it may signify disrespect and forward behaviour. Presenting a business card too, must be done with utmost attention; one must do so with both hands and the name on the card facing the recipient. Politeness and patience are requisite for closing any deal with the negotiators. Keeping in mind such essentials can make business much easier in Singapore. Respecting their traditions help in the building of trust and a good relationship which is vital for long-term ventures. Your performance as a group is much more relevant than individual behaviour.

Palak Bhatia ET130830