Cyberspace cure
Ayurveda
packages from Kerala are being offered online
A group of Ayurveda experts has
launched a medical treatment package in cyberspace — ostensibly without
compromising on the ancient healing system’s core principle of basing
prescriptions after studying each patient individually and in depth.
‘NaturWell’, which claims to
guarantee overall wellness to subscribers of the year-long programme being
rolled out through homilies over the internet and medicines at the doorstep, is
essentially founded on the tenets mentioned in ancient texts of Ayurveda,
according to the conceivers.
Cybele Herbal Laboratories has
fashioned the programme considering that a holistic Ayurveda cure to mental and
physical ailments requires a physician-patient interaction spanning no less
than six hours. “But we also realise that the task is next to impractical in
today’s busy world. Hence, NaturWell,” says P N Balaram, chief executive
officer of the 1997-founded company.
The regimen is based on treatment
given to a patient through his or her email responses to a comprehensive list
of 20 questions on the portal.
“Today’s world doesn’t give people
sufficient time to consult with the Ayurveda doctor. Nonetheless, it requires
sufficient knowledge about the patient’s parameters, lifestyle, environment,
heredity and social relations. Our questionnaire aims to know the relevant
history and present of the patient,” says Mr Balaram.
It took 14 years for a group of
experts with Cybele to pour over 1,18,000 codified pages of Ayurveda manuals to
arrive at ‘NaturWell’, which also takes into account Yoga. “The regimen aims to
help the subscriber attain a perfect balance of the body, mind and the soul,”
he notes, adding that Ayurveda basically talks about preventing diseases than
treating them.
The mission started in 1999 under
endocrinologist R V Jayakumar of the Thiruvananthapuram Medical
College along with a team of doctors. The documentation work was completed
in 2010 and the software was developed by an American group Natural Solution
Foundation (NSF), which incorporated all the compiled Ayurvedic knowledge.
The 365-day personalised health
regimen is divided on the principles of ‘Rasayana’ (energizing), and features
four stages lasting three months each. The first quarter focuses on
conditioning and strengthening the body, while the next would work to tone up
the mind. The third stage aims at awakening and balancing the senses, while
revitalizing energy is final-leg pursuit.
Cybele is already into production
and sales of two drugs that are meant for diabetes and arthrosclerosis. Its
anti-arthrosclerosis drug Liponil proved its efficacy test at the Sree Chitra
Tirunal Institute of Medical Science and Technology at Thiruvananthapuram in
reducing cholesterol and removing blocks from the arteries, the root cause of
heart problems.
Aarti Dhar
http://www.thehindu.com/sci-tech/technology/internet/cyberspace-cure/article4727967.ece
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