Time for an EX intervention?
Mark our words: Employee
experience is the new evolution from employee engagement for
defining how companies should interact with their people. It reflects a move
toward human-centered interaction, not a paternalistic approach, with employees
in directing organizational performance.
With employee
engagement, Human Resources tends to drive interaction in one direction –
company to employee – based on insights from employee surveys. These surveys
offer a sense of how employees feel at a moment in time, but they don’t provide
a true sense of how work gets done or ties to business performance.
Employee experience, or
EX, shifts the relationship to one that ignites employees with enthusiasm and
empowers them to create experiences they desire. EX interventions must be
designed holistically and break through functional barriers to address how work
gets done.
With great employee
experience:
·
Individuals do purposeful work for meaningful
rewards and recognition, encouraged by managers who provide regular coaching
and feedback.
·
Teams are empowered to make decisions,
operate with trust, and employ user-friendly ways of working and processes.
·
The company provides a positive workplace
environment and culture that reinforces its DNA.
Great experience equals
thinking about how people interact with organizations before they start there
to after they leave and how they drive value, reputation and equity. At
McKinsey, we invest significantly to create a powerful alumni experience via
events, special access to research, and networking support. This generates
value because many alums become our clients and help recruit back to the firm.
What is critical to
improve employee experience?
1. Start with performance – not experience for experience’s
sake.
Understand your organizational DNA that supports business
performance. We measure this DNA via our Organizational
Health Index survey. It underscores that companies with a
well-understood DNA post outsized financial performance of three times total
return to shareholders versus companies with weak organizational health.
2. Get obsessed with your employees.
Apply the best of customer
experience – and go further. Examine how employees
interact with the company throughout their career. Go beyond mapping journeys
based on HR processes to recognize the moments that really matter, then make
those extraordinary.
3. Recognize it’s not about free sushi for lunch.
Experience is often confused with fancy perks. They play
a role, but starting there probably won’t make a material difference. Determine
which elements of EX will fix pain points and strengthen performance – ranging
from workplace environment, ways of working, and the implicit contract between
employer and employees.
4. Build a sustaining culture.
Experience is about lasting change in how an organization
operates and requires a culture change, not just slogans and short-term
incentives. Altering how work gets done means changing ingrained employee
habits, which requires recognizing the mindsets, values and beliefs that drive
them and designing evidence-based
interventions to shift daily behaviors.
5. Bear in mind it’s for the people, by the people.
Empower your
employees to design and develop solutions. Use agile approaches to let them prototype and scale solutions
themselves. Provide the guardrails and skill-building to generate ideation,
trial, and iteration. This will save money, build employee ownership, and make
change stick.
6. Ditch an annual employee survey.
Experience is lived, deeply felt, rapidly changing, and
highly personal. Annual engagement surveys don’t provide insights that are
deep, fresh, or personal enough to effectively shape experience. Use a mix of
different approaches, from real-time measurement and mining employee data to
using novel technologies–such as biometrics–and rich qualitative sources like
mobile video diaries. These will deliver an immediate pulse on what experience
is really like and where to focus for the biggest
by Naina Dhingra,
Jonathan Emmett and Mahin Samadani
https://www.mckinsey.com/business-functions/organization/our-insights/the-organization-blog/time-for-an-ex-intervention?cid=other-eml-alt-mip-mck-oth-1804&hlkid=4598043c9cc7424f8adff1708bfee16c&hctky=1627601&hdpid=38769ec6-3e9a-48e0-ae08-e1f18e7e2ede
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