Friday, May 11, 2018

ENTREPRENEUR /BOOK SPECIAL...... Learn between the lines


Learn between the lines

Whether you are starting a business or looking for a new direction in your line of work, put these books on your reading list

The Art of the Start 2.0 by Guy Kawasaki
Entrepreneur and venture capitalist Guy Kawasaki breaks down important lessons for new business owners. He acknowledges that with the democratising force of the internet, once-unassailable business lessons are now in question. But one key idea is timeless: The importance of focusing on key details in the beginning so mistakes don’t trip you up as your business grows. Amidst all this practical advice, Kawasaki says, “Entrepreneur is a state of mind, not a job title.”

The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup, by Noam Wasserman
You can learn a lot by studying the experiences of founders who have gone before you. Wasserman, a professor of clinical entrepreneurship at the University of Southern California, takes a wideranging look at how founders succeed and fail. Using real-world examples to make his points, he vividly illustrates why certain ways of approaching entrepreneurship are better than others. Throughout, he focuses his advice on figuring out when to maintain control and when to tap outside resources.
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
New York Times bestselling author “Gary Vee” offers hardhitting advice on how to get your voice heard online. The key is to figure out what they want and give it to them. Getting attention online requires an increasing amount of content tailoring, but if you know how to match your message to each platform, you’ll be ahead of your competition.

The Lean Startup by Eric Ries
Entrepreneur Eric Ries wants business people to think differently. Out with the cumbersome business plan and in with nimble management, increased efficiencies, and rapid prototyping. The management approach associated with the book, Ries’ Lean Startup methodology, has grown into somewhat of a movement, spurring organisations to look at their habitual practices with fresh eyes.

Will It Fly? How to Know if Your New Business Idea Has Wings … Before You Take the Leap by Thomas McKnight
McKnight has helped hundreds of businesses launch, and he draws on his experience to lay out a comprehensive checklist for determining whether your idea has legs. The 44-point assessment covers everything from your mindset to your exit strategy, addressing such questions as whether you have proven customers and how stiff your competition is. While launching a business can be thrilling, it can also be extremely stressful if you’re not properly prepared. This book will help prepare you.

Setting The Table by Danny Meyer
Danny Meyer is a successful restaurateur, but his advice applies well to any businessperson. Meyer lays out the most important lessons of hospitality, which also happen to be lessons in management. For example, hire employees not only for their skills, but also for their attitude and thoughtfulness. Be open and responsive to feedback from customers, critics, and your own staff. Meyer’s advice is particularly applicable to customer service: Those who take the time to know the particulars of their customers can serve them best.

32 Ways to Be a Champion in Business by Earvin ‘Magic’ Johnson
Former Los Angeles Laker Magic Johnson has accomplished a lot since the end of his basketball career: He is CEO of Magic Johnson Enterprises (MJE), a billiondollar investment company. His book shares practical steps for creating a successful business, such as making a business plan, building your brand, and hiring the right employees
businessinsider.in


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