Learn between the lines
Whether you are starting a business or looking for a new direction in your line of work, put these books on your reading list
The Art of the Start 2.0 by Guy
Kawasaki
Entrepreneur and venture capitalist Guy Kawasaki
breaks down important lessons for new business owners. He acknowledges that
with the democratising force of the internet, once-unassailable business
lessons are now in question. But one key idea is timeless: The importance of
focusing on key details in the beginning so mistakes don’t trip you up as your
business grows. Amidst all this practical advice, Kawasaki says, “Entrepreneur
is a state of mind, not a job title.”
The Founder’s Dilemmas:
Anticipating and Avoiding the Pitfalls That Can Sink a Startup, by Noam
Wasserman
You can learn a lot by studying the experiences of
founders who have gone before you. Wasserman, a professor of clinical
entrepreneurship at the University of Southern California, takes a wideranging
look at how founders succeed and fail. Using real-world examples to make his
points, he vividly illustrates why certain ways of approaching entrepreneurship
are better than others. Throughout, he focuses his advice on figuring out when
to maintain control and when to tap outside resources.
Jab, Jab, Jab, Right Hook by
Gary Vaynerchuk
New York Times bestselling
author “Gary Vee” offers hardhitting advice on how to get your voice heard
online. The key is to figure out what they want and give it to them. Getting
attention online requires an increasing amount of content tailoring, but if you
know how to match your message to each platform, you’ll be ahead of your
competition.
The Lean Startup by Eric Ries
Entrepreneur Eric Ries wants business people to think
differently. Out with the cumbersome business plan and in with nimble
management, increased efficiencies, and rapid prototyping. The management
approach associated with the book, Ries’ Lean Startup methodology, has grown
into somewhat of a movement, spurring organisations to look at their habitual
practices with fresh eyes.
Will It Fly? How to Know if Your
New Business Idea Has Wings … Before You Take the Leap by Thomas McKnight
McKnight has helped hundreds of businesses launch,
and he draws on his experience to lay out a comprehensive checklist for
determining whether your idea has legs. The 44-point assessment covers
everything from your mindset to your exit strategy, addressing such questions
as whether you have proven customers and how stiff your competition is. While
launching a business can be thrilling, it can also be extremely stressful if
you’re not properly prepared. This book will help prepare you.
Setting The Table by Danny Meyer
Danny Meyer is a successful restaurateur, but his
advice applies well to any businessperson. Meyer lays out the most important
lessons of hospitality, which also happen to be lessons in management. For
example, hire employees not only for their skills, but also for their attitude
and thoughtfulness. Be open and responsive to feedback from customers, critics,
and your own staff. Meyer’s advice is particularly applicable to customer
service: Those who take the time to know the particulars of their customers can
serve them best.
32 Ways to Be a Champion in
Business by Earvin ‘Magic’ Johnson
Former Los Angeles Laker Magic Johnson has
accomplished a lot since the end of his basketball career: He is CEO of Magic
Johnson Enterprises (MJE), a billiondollar investment company. His book shares
practical steps for creating a successful business, such as making a business
plan, building your brand, and hiring the right employees
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