Tuesday, June 6, 2017

SMARTPHONE SPECIAL..... Smartphones Get Smarter!

Smartphones Get Smarter!
Three new phones are set to be gamechangers in today’s competitive market
Let’s be brutally honest. The smartphone business is said to be the most exciting space in the entire tech world. A driving engine for the rest of the categories, an absolute force to reckon with, and one of the only products where customer demand is still at an all-time high. But when you strip away the hype and reveal some reality, it’s all very different. When was the last time a brand new feature in a phone truly blew your mind? Away from the full page advertisements, away from the huge noise created by brands, what’s the ‘blow your socks off’ innovation that made you sit up and get really excited? Not much right? Well, the last few days have changed that. Big time! HTC Ocean U11 No, HTC doesn’t use the name Ocean for this phone. It was just a placeholder. But I wish they had kept it because it really does dunk the competition deep into the ocean. Three reasons. First, Edge Sense! The sides of the phone are squeezable. When you press the bottom half of the phone, it starts off the camera. Press lightly again, it clicks a picture. Press harder, it swaps the camera from front to back. No hunting for a button, no touchscreen to manipulate. You can customise Edge Sense whichever way you like, and it responds to your every squeeze. Second, the optics! It’s been rated as the best camera phone, way higher than the Google Pixel and the iPhone 7. Mainly due to the pixel size and the aperture. But there’s something else that makes it unique. It’s IP67 certified, making it water resistant. Even the Edge Sense works perfectly under water. So, say hello to underwater selfies. It could become the next big thing. Third is the looks. Using unusual materials and colours, this phone looks like nothing else. Add the Snapdragon 835 processor and the 6GB RAM and you’ve got a stunning phone masking a beast within. A squeezable phone! Why didn’t anyone else think of that. All they need to do is price it at around 53K and this will bring HTC back with a mega bang! Honor 8 Lite Conventional wisdom says that it’s easy to make a phone really stand out if you price it really high. You’ve got the budgets to put in everything to make the phone top of the line. But when you’re playing in the 15K to 16K mid-section, multiple compromises need to be made. Honor just blew that old-school wisdom to bits with the 8 Lite. Stunning design, 2.5D curved glass front, full HD screen, 4GB RAM, an exceptional camera (back and front), plus a wide angle front camera for selfies – this one has all the horsepower. But remember, just great specs and hardware doesn’t make a phone a game changer. It has to have that one thing no one else does. It’s in the looks department that this phone is a breakout. Try this. Google all phones around the 15K mark and check what they look like. Then go hold a Honor 8 Lite in your hand. Its curved glass (back and front), and materials used make it a phone that can take on any flagship at three times the price. I can predict that due to the 8 Lite, the 15K market will now finally have the one thing its been missing. Good looks!

Centric G1
Continuing in the same vein of busting a price point wide open by introducing features, specs and looks is the Centric G1. Yes, you may not have heard of this brand. I hadn’t either. Which is why it was a very pleasant shock to see it and review it. Once again, at around 8K this phone is a total powerhouse – 5.5-inch HD display, 8.95-mm thin, Quad core processor, 3GB of RAM, a 2900 mAh battery. But the main stand out feature for this 8K phone is its sandstone black finish and the camera. Once again, rivalling phones three to four times its price, the G1 makes sure that having a small budget doesn’t mean you have to buy an ugly phone. It looks unique with a textured curved shape, and there is nothing like that even at 20K. Surprisingly, the camera performed exceptionally well too. The speed of the auto focus was remarkable and the colours even in low light were surprisingly good. Cameraphones under 10K almost always suck in terms of photography results, but this one is a game changer. Perhaps they made a mistake and put in a sensor and sense system that was for a much more expensive phone.
These three may just be the tip of the iceberg as the next few weeks could bring in further innovation into what had become a very dull market. The One Plus 5 looks like its going to be a showcase for the company’s innovation department, Huawei P10 could make the competition go back to the drawing board scratching their head and the rumoured Nokia 9 phone may just make every flagship phone quiver in terror. Welcome back innovative smartphones. You were sorely missed!

SIMPLY AMAZING
1. At just 8K, the Centric G1 is a steal with its textured curved shape and an awesome camera.
2. Besides great specs, what makes the Honor 8 Lite a winner is its stunning looks in the 15 -16K market.
3. The HTC U11 is a squeezable phone, an innovation that makes it stand out among the competition.

·         Rajiv Makhni is managing editor, Technology, NDTV, and the anchor of Gadget Guru, Cell Guru and Newsnet 3

HTBR28MAY17 

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