War of the Machines
Applications and usage of machine learning are becoming ubiquitous
-to the extent that competing algorithms are fighting each other.
The future is already here.
The theatrical release of James Cameron's sci-fi film Terminator
2, featuring Arnold Schwarzenegger as a cyborg with a computer brain, had a
crucial scene deleted. The scene, part of the extended release of the movie,
shows young John Connor and his mother opening up the head of the cyborg to
switch its computer brain from “read only to “learning“ mode. The cyborg
(Schwarzenegger) then picks up human values and mannerisms as the movie
progresses.
For movie buffs, the deleted scene is worth seeing for special
effects and also to catch a glimpse of Linda Hamilton (playing John's moth er
Sarah Connor) with her twin sister Leslie playing her image in a mirror. In the
theatrical release, where the scene is omitted, the cyborg just tells John that
its brain is a “neural-net processor, a learning computer“, without mentioning
any onoff options.
That was back in 1991. Today, in 2017, a learning computer is
much more of a reality. While artificial intelligence (AI) and ma chine
learning (ML) concepts have been around since the 1940s and 1950s (See ABC of
AI, ML and Deep Learning), the availability of huge amounts of data is making
the difference now. A “learning com puter“ does not need to travel back in time
-like in the movie -and many are solving real problems in India. For example,
in healthcare, ML is helping on cologists sift through huge amounts of cancer
cases and suggesting preferred treatment; in education it is predicting who
might drop out of school; and in fashion it is forecasting colours that can
dominate the next season. Retail, transportation and financial services have
adopted ML in different forms. The “learning switch“ is turned on in India.
“Every large organisation was sitting on data. The cloud is
bringing computing power to it and ML is creating actionable intelligence,“
says Anil Bhansa li, MD, Microsoft India (R&D) Pvt Ltd.
Machine vs
Machine
A war of machines scenario seems appropriate to discuss it.
Consider this example. In October 2016, K Sandeep Nayak booked three flight
tickets for his wife and children to fly to Mangaluru from Mumbai during the
Christmas holidays two months later, hoping to get a low fare. He spent `7,500
per ticket. Later, when he decided to join his family for the trip, just a day
before the journey on December 25, he could book himself into the same flight
at `4,000 only. “I wish I could find out if airfare could fall,“ says Nayak, an
executive director with Centrum Broking.
Actually, there
is a way.
Today, most airlines follow a sinusoidal graph (S curve) for pricing
tickets, often dictated by an algorithm to maximise revenues -pushing up prices
following buying behaviour.
However, the game is played both ways. Take ticket booking ag
gregator app Ixigo. It can predict whether the price of an air ticket on a particular
date is likely to fall. When a customer enters the date of journey, the app
predicts, with more than 80% accuracy, how much the airfare may drop for the
sector on that date -and how the prices could vary over that period. (Ixigo
also has a railway app that predicts if a rail ticket on a wait list may get
confirmed.) Ixigo's global peer Kayak is one of the pioneers in fare
prediction.
If airfare prediction seems like a machine-vs-machine scenario,
there are more such examples: programmatic advertising algorithms that compete
for advertising spots, or algorithmic trading applications that compete to get
the best trades in the securities market.
Here is something a little more interesting. Arya.ai is a
Mumbaibased startup, founded by Vinay Kumar and Deekshith Marla, both
IIT-Bombay grads. In 2016, Arya.ai was selected by French innovation agency
Paris&Co, from 21 global companies, for an international innovation award.
Kumar still looks like a college student and moves around Mumbai on his motorbike.
One of the current projects that Arya.ai is working on involves creating an ML
application for selling securities without letting prices crash. The client,
with a mandate to sell a large block of stock or bonds in the market, wants
Arya.ai to create an algorithm for selling so that it does not lead to prices
of the security dropping. “At the same time, there are ML algorithms as well as
human intelligence trying to buy the security at the lowest price possible,“
says Kumar.
Algorithmic trading has been around for a while and brokers with
proprietary trading arms often use it to gain a few seconds' advantage. Now
research is focused on whether an ML layer can be built on top of the algo. Can
the machines be allowed to alter the trading algorithm on their own and what
will this mean for the securities markets? Last month, JP Morgan released a
report in New York, “Big Data and AI Strategies“, with the subhead, “Machine
Learning and Alternative Data Approach to Investing“. Written by Marko
Kolanovic and Rajesh T Krishnamachari, the report suggests that analysts and
market operators need to master ML techniques as usual indicators like company
quarterly reports and GDP growth data will soon be predicted early by ML
programs. It says that just as machines with ML are able to replace humans for
short-term trading decisions, they can also do better than humans in the medium
term. “Machines have the ability to quickly analyse news feeds and tweets,
process earnings statements, scrape websites and trade on these
instantaneously.“
Back in India, here is another scenario. Vertoz is a
Mumbai-based programmatic advertising company that works with clients
(advertisers) and online media in placing digital advertising, targeting the
advertisements and bidding for the best spots. “We need to find which inventory
is good for us,“ says founder Ashish Shah, referring to spots on popular media
websites. “If we had to do it manually it would be like finding needles in a
haystack.“ Vertoz's programs compete with the likes of Google, bidding for top
slots in global digital media.
Man Fridays
While the buzz on big data analytics came first, the focus on ML
has been facilitated by larger players like Google, Intel, Microsoft and Amazon
making off-the-shelf modules available in India. But, then, some platforms have
been around for decades. Says Shah: “Most of our work is based on Java and
Python that are 1980s technologies. We have built our layers on top of that.“
Ixigo's chief technology officer Rajnish Kumar mentions Google's
TensorFlow and Amazon's AWS Machine Learning as examples of off-the-shelf
modules. Microsoft offers its Azure platform for others to create their own ML
offerings.
A Google spokesperson told ET Magazine that in future it expects
to offer non-experts the ability to create and deploy ML modules: “At Google,
we have applied deep learning models to many applications -from image
recognition to speech recognition to machine translation. In our approach a
controller neural net can propose a `child' model architecture, which can then
be trained and evaluated for quality on a particular task. This is machine to
machine learning.“
“Going forward, we will work on careful analysis and testing of
these machine-generated architectures to refine our understanding.If we
succeed, we think this can inspire new types of neural nets and make it
possible for non-experts to create neural nets tailored to their particular
needs, allowing machine learning to have a greater impact on everyone,“ adds
the Google spokesper son.
Google offers some simple applications of ML. CESC Ltd,
Kolkata-based flagship of the RP-Sanjiv Goenka Group, is using a Google API
(application programming interface) which records the reading of the electrical
metre when the numbers are read out loud. “Instead of key ing the reading in or
taking a photo of it, the staff can speak into their phone app
chaar-shunyo-teen-paanch (4, 0, 3, 5),“ says Debashis Roy, vice-president
(information technology), CESC Ltd. Roy says that when the project started, the
app showed only 40% accuracy, but it is learning to recognise more and more
Bengali dialects as well as Hindi and English. No matter what the dialect of
the staff, the reading can be recorded. “We will launch it fully when we get to
95% accuracy,“ says Roy.
Another Google partner is Pune-based Searce, a 12-year-old
operation led by founder Hardik Parekh, who finds it convenient to work with
Google's APIs as he feels the company almost embodies the “open source“ or
“democratic“ spirit. Parekh's ML offering HappierHR tries to automate much of
the routine HR operations -right from initial interviews of job applicants and
induction of new employees to creation of their email ids and leave approvals.
“Supervisors also get suggestions to give leave to subordinates on, say, their
wedding anniversaries, if there aren't any important meetings scheduled for
that day,“ says Parekh.
While Google, Amazon and Microsoft offer platforms for others to
use, IBM has its own ML suite called Watson, a complete offering at the premium
end of the market for end-users. One of the earliest projects IBM took up in
India was with Manipal Hospitals in oncology. “Manipal was an early adopter: it
was globally the second or the third hospital to adopt it,“ says Prashant Pradhan,
chief developer advocate for IBM in India and South Asia. This is how it works.
For a medical board on breast cancer, the Watson program is made a member along
with other doctors. Given a specific case, Watson gives its opinion and
preferred treatment after going through millions of cases that are loaded on to
it.
“Entire cancer research can run to 50 million pages, and 40,000
papers are added every year. It is impossible for a doctor to go through all of
that. The ratio of cases to oncologists is 16,000:1,“ adds Pradhan, stressing
why ML is a great application to use in cancer treatment.
Microsoft, too, has used its ML offerings in India's healthcare.
In Hyderabad, it has helped LV Prasad Eye Institute treat avoidable blindness.A
second project it has worked on is helping children who wear glasses.The work
started in India has gone global, and LV Prasad Eye Institute is now part of
the Microsoft Intelligent Network for Eyecare, which includes five other
eyecare facilities from across the world. Microsoft has also studied 50,000
students in Class X in Chittoor in Andhra Pradesh to predict which ones may
drop out. It allows the schools to send them for counselling.
Machine
Radiologists and Bankers
There is enough indication that ML bots or apps can often
deliver better results than humans. Last month, IT services giant Wipro said it
got productivity of 12,000 people out of 1,800 bots (software programs that
perform automated tasks). Automated bots are not quite ML, but are an indicator
of what may come. Rizwan Koita, serial entrepreneur and founder CEO of Citius
Tech, a healthcare-focused tech company, recalls a conversation with his niece
two months ago. “She had qualified to pursue a course in radiology or
anaesthesiology and was seeking my advice. I had to tell her that in a few
years a radiologist may not have a job,“ says Koita. He argues that a
radiologist's job is to interpret images. Therefore millions of existing images
(X-rays, sonograms, scans) and their interpretations can be fed into an ML
algorithm; it may be a matter of time before a machine gives better
interpretations than a human radiologist.
From healthcare to fashion. Mumbai-based designer couple Shane
and Falguni Peacock have been using IBM's Watson for a couple of months now.
The system helps the duo go through designs and silhouettes that have been
shown at fashion events across the world over the last decade. They are using
Watson for a project that uses international designs in Bollywood. Watson
predicts colours that may be in vogue six months from now and warns if certain
silhouettes have been overused in the last couple of years. Says Shane:
“Suppose we want to work on a Mughal theme, we can feed images of Mughal-era paintings,
architectures and colours into the system, which is able to turn out its unique
prints. It also reproduces Mughal prints created by other human designers, just
for comparison.“
The designer couple have one more exciting project for which
they are using Watson. A dress that changes hues according to the time of the
day or the mood of the person wearing it. “We can use two colours, say black
and white. The dress can become fully white or fully black or a combination of
black and white. An app on the wearer's phone can control it. The change can
happen on the go, while the dress is worn. You can get into a car in white and
come out in black.“
In financial services, Kumar of Arya.ai points out that the loan
approval process is an area where he sees a lot of human effort being bested by
machines. In fact, Arya has implemented a program where an ML app sifts through
loan applications. ICICI Lombard and Birla Sun Life Insurance too have created
bots as the first interface with customers Not to be left behind, the Indian IT
biggies, TCS, Infosys and Wipro, have their own ML and AI offerings. Google
announced in March that it will mentor half a dozen AI startups. A report by
Tracxn, a venture capital research platform, noted that there are at least 300
startups in India using ML and AI technologies. An opportunity also presents a
threat. Before ML can replace humans in core functions, it will need humans to
create applications. Says Bhansali of Microsoft: “These are still early days:
technologies are on trial and talent is scarce.“ Ixigo CEO Aloke Bajpai echoes
him when he says there are no trained engineers in AI and ML in India, and his
team is entirely trained in-house.
“There is definitely a shortage of talent for AI tech nologies.
Only 4% of AI professionals in India have worked on core AI technologies such
as deep learning and neural networks,“ says Akhilesh Tuteja, partner at KPMG.
Bridging the gap will be key in turning a potential weakness into a strength.
Suman Layak
Jun 11 2017 :
The Economic Times (Mumbai)
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