What 29 Top
Entrepreneurs Are Doing Differently in 2017 (and You Should Too)
Marketing masters and entrepreneurs share their
New Year's resolutions for their businesses.
The end of the year is always a time for reflection for
me, and I know the same is true for many
entrepreneurs. As we share our achievements and
challenges with family over
the holidays and wait for our clients and customers
to return from their breaks, it's hard not to start planning for how to make
2017 your best year yet.
I spoke to some fellow entrepreneurs,
marketing masters, business owners and friends to see what they are resolving
for themselves, their teams, and their businesses in 2017. Check out their
resolutions below and share yours too.
1. Level Up With Masterminds
Grant
Baldwin, Founder of The
Speaker Lab
Masterminds have been invaluable to my
business. Being around like-minded entrepreneurs who can help you, support you,
encourage you and even kick your butt from time to time is extremely worthwhile.
Being an entrepreneur can be very lonely and isolating, so it's helpful to have
other entrepreneurs you can go on the journey with. I've been in the same
mastermind for over 2 years now, and it's been one of the biggest factors in
our business success.
2. FOCUS
John
Lee Dumas, author of The
Mastery Journal: Master productivity, discipline and focus
in 100 days
For once and for all, I will FOCUS (follow
one course until success) for 4 sessions every day using the pomodoro
technique. Thanks to Parkinson's Law, I know tasks will expand to the time
allotted, so having a start and end time will ensure I produce quality work in
an efficient and timely manner.
3. Set Smarter Goals
Joe
Pulizzi, Founder of Content Marketing Institute
I have my goals split into six groupings:
Career, Financial, Spiritual, Family, Philanthropic and Physical. Under each
area, I've written 3-4 measurable goals that I wish to accomplish, but I write
these in the present tense like they've already happened. Then, each morning, I
read and review the goals. This activity has probably been the single greatest
thing that has improved my life as an entrepreneur.
4. LISTEN
Byron
White of WriterAccess, a marketplace that connects customers with
freelance writers, editors, translators and content strategists
We're aiming to take the art and science of
listening to our customers wants and needs to the next level, in creative ways.
And let's face it, customers are orbiting at high speeds these days, surrounded
by lots of marketing noise, so creative tactics are required for success in
delivering the information they want, when they need it. Well start our efforts
by gathering all our departments together to create and develop a Customer
Journey Map that helps us understand what customers are thinking and feeling at
various stages of their journey with us, ranging from Discovery to
Consideration to Purchase to Perception to Sharing and more. But that's just
the beginning really, listening is something all our team members need to
practice all the time. And it's what you do with that all that listening that
really matters.
5. Invest in YOU
Dorie Clark, Author of the forthcoming book "Entrepreneurial
You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive"
I'm also resolving to spend a half-day each
week on in-depth professional development, such as watching a webinar or
reading a business book (short form content like blogs or podcasts, which I
already consume regularly, don't count!).
6. Give Yourself Permission To Relax
Brian Honigman, CEO of Honigman Media, Content Marketing Consultant
For the last three years I've taken December
off to recuperate from the work year, pausing all clients and trying my very
best to calm down with email and social media. Most organizations shut down for
the last two weeks of the month anyway, so taking off an additional few weeks
makes for a lengthy recharge period that every entrepreneur should consider if
they have the option.
7. Stop Sleeping With Your Phone
Ben
Young, CEO of Nudge, a native content platform
My lifelong goal is sustainable peak
performance; how can I always be at my best consistently. So my tip for 2017,
get an old school alarm clock, one with no internet!
Two
years ago I got myself this beautiful
Sony Cube alarm clock, it's the best $22 I've spent in years.
Overnight I had removed the biggest excuse for taking my phone to bed, which is
so detrimental to sleep. It's way too easy to justify picking it up and
checking email, twitter, oh Instagram. Give it a go, go old school and enjoy
better sleep.
8. Stop Making Boring Videos
Amy Schmittauer, YouTuber, Speaker and Author of Vlog Like a Boss
Stop making boring videos -- Just because the
content exists and you committed to video in your marketing plan, doesn't mean
it's helping you. Instead of contributing to the noise of social media, every
video should be something so good that you would share it with your own friends
and family whether your company had anything to do with making it or not.
9. Be Exceptional
Jay
Acunzo, keynote speaker and host of Unthinkable
Spend more time honing and trusting your
intuition. Today, it's never been easier to be average. But as a result, it's
never been harder to be exceptional. To be exceptional, you have to be an
exception to all that enticing, ubiquitous, gospel-like advice. And there's no
list article for doing that kind of work. To stand out in a noisy world, you
have to trust your intuition. You and your team are the only true
differentiating factors, since, in the end, we all have access to the same
lists and the same tools. We have to understand, hone, and apply the ability to
think for yourself and create more differentiated work.
10. Embrace the Evolution of Marketing
John Hall, CEO of Influence
& Co.
Marketing is transforming into the core of a
companies success in multiple areas. As you create more engaging content, it
becomes more valuable to multiple areas of the company like recruiting,
investor communications, sales enablement, etc. A great New Years Resolution is
to look at how you can take some of the engaging content you are creating and
utilize it across the company rather than in one area. The winners in 2017 will
be the ones that are able to distribute and leverage content in the best ways.
11. Protect Your Time
Mandy
Davis, Owner of Ingrain
Social Media
Block out a few hours on a specific day each
week to exclusively work on your own social media and blog content. We all get
busy with client work or important business tasks and it can be hard to
prioritize creating content for our own business. Scheduling a pre-determined
time each week will ensure you stay consistent and don't fall behind.
12. Look To The Future
Shayla Price, B2B Content Marketer
In 2017, more businesses should invest in
machine learning to forecast trends. There's too much data floating around for
humans to process. By using algorithms, marketers can pinpoint the consumers'
needs to increase sales and improve customer loyalty.
13. Drive Fast & Take Chances
Kat
Macaulay, TAKCAM
Resolution: One of my dads favourite sayings
is "Drive fast & take chances" (of course, he's actually a slow
driver himself.) Similar to marketers, some of us like to move fast & take
risks, trying out new technology and tactics, while others prefer steady &
predictable, at least until the new stuff proves an ROI. But in 2017, let's
resolve to drop the hammer and take chances on things that aren't mainstream
(yet.)
14. Create Your Own Opportunities
Louie La Vella, Music and Nightlife Marketing Expert
When I wanted to break into radio, no
stations were hiring. That door was closed for me at the time. So instead of
waiting it out and continuing to knock I decided to learn how to produce my own
radio show and syndicate it. Great content and a lot of hustle later and I was
heard on over 350 radio stations globally. We live in a world where opportunities
exist everywhere. Knowledge, learning and the ability to create something out
of nothing is at our fingertips. When doors aren't opening, build a new one
beside it and break that one open instead.
15. Listen To The Data
Neal
Schaffer, CEO of Maximize
Your Social
I will remove emotion from my marketing
decisions and base them on the cold hard data. This is especially true in
social media marketing, where many have emotional ties to one social network or
another, but since social media marketing is a never-ending experiment, we must
rely on data to make our best decisions.
16. Stay True To You
Chris
Del Grande, President & Co-Founder of ValuedMerchants
In 2017, resolve to be more genuine, more
human and to show how much you care.
17. Support The Causes Close To Your Heart
Ryan
Bilello, leader of the Succeed
with Social Community
Resolution: My 2017 resolution is to use my
social channels, brand, and marketing efforts to raise awareness and support
for the issues and organizations that mean the most to me; Specifically, foster
care, and people who are in need of a donor for an organ transplant.
18. Be Omni-Present & Cross-Platform
Justin Wu, Growth Hacker
The digital marketplace is rapidly evolving
with new platforms, mediums and networks. 2016 proved that rapid changes can
happen on social network. It is important to now expand your marketing channels
to different platforms, mediums and networks to reach your audience. Users are
congregating on different places and their behavior might differ between days
or even specific hours! Think Livestream, Social Stories, Videos, Blog Posts,
and more. Be aware & figure out the logistics on how to run a single channel.
Once you figure out you can scale to another. The brands & marketers that
will win will develop a process of being able to both create content, syndicate
it and engage customers cross-channels.
19. Growth, Growth, Growth
Brett Gajda, Speaker and host of Where There's Smoke
In 2017, I'm looking to at least double the
audience (per episode downloads) of Where There's Smoke, giving us the leverage
to be taken on by a podcast network. And to hit a significant milestone in my
speaking fees; not for the money, but for what it will say about the value I am
creating for my clients. One of the keys will be to make time for personal
growth and future strategy, and not let current sales/delivery become all
encompassing of my business time.
20. Put Your Customers/Users First
Mordecai Holtz, Chief Strategist and Founder, Blue Thread Marketing
Think like the user and market with their
needs in mind. Engage with them. They don't want automated content. They want
real people!
21. Don't Be Afraid To Go Long
Phil Gerbyshak, LinkedIn Sales Speaker & Trainer, Make It Great
Institute
A resolution every marketer should be making
in 2017 is to produce longer, higher quality content, with a call to action to
get a useful content upgrade, and test and retest to see what is most valuable
for your perfect audience.
22. Listen To Your Audience
Karla Campos, Mom Entrepreneur
Marketers and entrepreneurs should make a
resolution to listen more. Listening sounds like a kindergarten skill, but it's
extremely important in business. Unfortunately listening is many times given
lesser value than other job priorities. Employees can get away with ignoring
customers because managers/supervisors can't watch employees 24/7. Unanswered
phone calls, social media messages, and emails start to pile up. Customer
morale begins to degrade. If caring about the customer is not enough motivation
for listening, how about the sound of losing customers to the competition? Let
us not forget about the importance of listening to customers in 2017. I don't
mean hearing/reading, I mean really listening.
23. Lead By Example
Randy
Milanovic, CEO of Kayak Online Marketing
I resolve to lead by example. I will keep my
mind open to learning and sharing. I will fight for the less fortunate. I will
be a positive force in the lives of my family, my clients and their clients. I
will strive to make a difference.
24. Think "Human" First
Ivan
Temelkov, Chief Human Marketer & CEO of Razor Sharp
Digital
Marketers need to forget about selling and
focus more on human centricity. Omni-channel advertising will play a huge role
in 2017 especially since the average consumer absorbs five pieces of content
through different multiple channels during their buying journey. Companies that
invoke emotional engagement in their advertising initiatives will have better
luck with interest and demographic identification of their potential customers.
Mobile will play an even more intricate role and therefore a mobile marketing
strategy will become a necessity for any brand. Persona identification in early
campaign planning stages will help companies ensure that they are targeting the
correct audience.
25. Honor Your Gifts
Ann
Marie van den Hurk, Principal at Mind The Gap Public Relations, LLC
I'm not one for resolutions; however, it
seems like the right thing to do for 2017. Refreshing focus on me and where I
want and need to be in the future since I feel like I am a transformation point
in my life. So here goes, my resolution as an entrepreneur is to search out my
path where I am using my skills and gifts to affect positive change for people
while bringing me peace and happiness... and income of course. Will it be in
PR/Marketing? Or something totally different. Or am I already there and just
need to become aware capitalizing on it that I can take my business to the next
level. At this point I don't know what that is; however, the journey needs to
happen.
26. Don't Sell; Help
Fiona
Birch, Chief Digital and Social Media Strategist at Tonic Global
"Stop
Selling. Help Them Buy.™" Is our tagline and continues to be relevant in a time when Raw is
Real and marketers must serve, serve, serve.
27. Put Process First
Monika
Jansen, Head Kick-Ass Copywriter and Strategist at Jansen Communications
I resolve to create and master a sales
process. Sounds so basic, but I started my business because I'm an awesome a
copywriter. I'm not an awesome sales person! I've learned (the hard way) that
you can't grow a business without solid processes in place, and unless you are
in sales, selling isn't innate. Hence the sales process.
28. Collaborate
Lakshmia
Ferba, Founder & CEO of LMF
Consulting Group
Be willing to collaborate with others within
and outside of your niche! There are enough clients for everyone!
29. Have A Plan
Rebecca
Councill, of CLR Digital
Media
I feel that marketers are just jumping on
Live Streaming (FB, Twitter, Periscope, SnapChat) with no marketing plan on how
to use it. I think that they really need to incorporate that aspect into its
own strategy and plan. They are using it as a way to "show" others
with they know. But they are doing is SELLING from it. They need to find a way
to add value in what they are streaming about.
By Melanie
Deziel
http://www.inc.com/melanie-deziel/what-29-top-entrepreneurs-are-doing-differently-in-2017-and-you-should-too.html
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