BOOK SUMMARY 306 Intrinsic Motivation at Work
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Summary written by: Jill Donahue
“…a disturbing number of the managers they
see are running on empty - low in intrinsic rewards and approaching burnout. I
don’t want this to happen to you.”
- Intrinsic Motivation at Work, page 84
Employee engagement has become more important than ever.
Why is that? What do we mean by employee engagement? And how do we get it?
Maybe it was easier in the manufacturing era of the past.
Organizations used two simple devices: centralized and hierarchical control,
and detailed rules and procedures. Now, in the service era, we talk about the
need to “work smart,” “use judgement,” “take responsibility,” and “apply your
intelligence” toward organizational goals. This requires self-management which
is the defining characteristic of employee engagement.
The heart of this book is twofold:
1. What are the intrinsic rewards that reinforce
self-management?
2. How can you and your team increase those rewards so that
engagement and self-management flourish?
Kenneth Thomas, a Professor Emeritus of Business and
Public Policy at the Naval Postgraduate School, teaches us that self-management
begins when you commit to a meaningful purpose. You then choose suitable
activities to achieve that purpose, perform those activities, monitor your
competence and finally monitor your progress.
Below are three big ideas I garnered from Thomas’
excellent work.
The Golden Egg
4 Key Elements and Drivers to Engagement
"If you’re not thinking all the time about making
every person more valuable, you don’t have a chance."- Jack Welch, former
CEO of General Electric, Intrinsic Motivation at Work, page 10
There are four key elements to create engagement. Workers
are engaged in their work when they have a sense of:
1. Meaningfulness: The
feeling that you are on a valuable mission and that your purpose matters in the
larger scheme of things. This is driven by:
1. A non-cynical climate
2. Clearly identified passions
3. An exciting vision
4. Relevant task purposes
5. Whole tasks
2. Choice: The
feeling that you can use your own judgement about how to contribute to the
purpose. This is driven by:
1. Delegated authority
2. Trust
3. Security
4. A clear purpose
5. information
3. Competence: The
feeling that you are doing good, high-quality work. This is driven by:
1. Knowledge
2. Positive feedback
3. Skill recognition
4. Challenge
5. High, noncomparative standards
4. Progress: The
feeling that your work is moving forward toward the purpose and that you can
take corrective action when needed. This is driven by:
1. A collaborative climate
2. Milestones
3. Celebrations
4. Access to customers
5. Measurement of improvement
Gem #1
What Do You crave?
"What they crave…is the sense that they make a
Positive Difference in something of value."- Intrinsic Motivation at Work,
page 45
Yes, organizations need profits, but as De Geus is cited
“[they] need profits the same way as any living being needs oxygen. It
is a necessity to stay alive, but it is not the purpose of life.” People
suffer when they lack purpose. Yet what is presented at every all-associate
meeting? Market share, profitability? The CFO (Chief Financial Officer) gets
the stage, when really it should be the CPO (Chief Purpose Officer). Workers
are rarely inspired by economic purposes involving profit.
Meaningfulness is about the energy or passion you have
for the purpose. This may change over time. Having a university-aged daughter
who insists that everyone in her business class is driven by money alone, I was
intrigued when Thomas talked about this changing over time. Younger workers, he
says, are focused on proving they can handle things: work and life. So at this
stage, their passion is simply showing their competence. But as they begin to
realize they can do it, they commonly suffer a crisis of
meaning. The work feels empty. Sound familiar? Thomas also pointed out that
people are quick to recognize the importance of purpose in their own behavior,
but tend to assume that others are motivated by economic deals and personal
gain.
Average organizations and people don’t make the effort to
identify their purpose. Exceptional ones not only identify it, but it is the
guiding factor in every move. Think of Coca Cola. Their purpose is not to make
sugar water. Rather, some brilliant marketers decided years ago that their
purpose would be to share happiness! Brilliant. Their recruitment ads say “Make
sharing happiness your life’s work!”
What do your recruitment efforts say? Does your vision
express what your organization stands for? It should be a statement of an
exciting future that would be meaningful and worthy.
Gem #2
Think Partner—Not Control
"Workers are engaged in the new work to the extent
that they are actively self-managing at that work."- Intrinsic Motivation
at Work, page 38
Are you engaged in your work? Are your people? The
essence of today’s work is self-management. This is the defining characteristic
of employee engagement as well as the source of the intrinsic rewards that
drive employee engagement. In other words, engaged employees are:
1. Committed to a purpose
2. Using their intelligence to make choices about how best
to accomplish tasks
3. Monitoring their behavior to make sure they are doing the
task well
4. Checking in to make sure their actions are actually
accomplishing the purpose
5. Taking corrective action when needed
So how do you create this? Many managers felt like they
were “losing control” when they shifted from command and control to worker
self-management. A better way to think of it is a shift rather than a loss. The
workers take responsibility for the nuts and bolts decision making while the
manager stays informed on issues of performance competence and progress.
You will use less authority and coercion to impose
decisions and instead provide more information and advice. You will think of
your relationship with them as a partnership, underscoring the
free flow of information between leader and team member as they work toward
their purpose. Coaching is another way of looking at it. As
workers take increased responsibility for task purposes, they are more likely
to welcome or even seek helpful input.
Thomas shows us is that engaging your employees is not a
matter of personality or charisma. There are specific guidelines or tips to
help. When you review the four elements of engagement and the five driving
forces (listed under the Golden Egg), do you see room for improvement in your
organization? What can you do today to contribute to building those drivers?
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