BOOK SUMMARY 294
Creativity
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Summary written by: Ingrid Urgolites
“Luck has a huge hand in deciding whose C is
capitalized. But, if you don’t learn to be creative in your personal life, the
chances of contributing to the culture drop to even closer to zero. And what
really matters, in the last account, is not whether your name has been attached
to a recognized discovery, but whether you have lived a full and creative
life.”
- Creativity, page 372
In Creativity: The Psychology of Discovery and
Invention Mihaly Csikszentmihalyi explores the creative process, creative
people’s lives, and how creativity transforms culture. He also wrote Finding Flow and uses flow theory in explaining the creative
process. Creativity is the result of the human mind interacting with its
surroundings to shape the world. Our language, artistic expression, scientific
understanding, technology, and values, distinguish human creation from any
organic or random expression in nature. This human expression creates a feeling
of personal fulfillment and cultural meaning. Creative accomplishments that
change our culture are the result of a synergy of many sources and not a single
mind or a sudden insight. Those individuals that channel this synergy and made
a significant difference in their domain of culture are the ones who are
“creative with a capital c” and the subject of the research which is the basis
for this book.
Csikszentmihalyi chose ninety-one remarkable innovators
as participants for his research from a range of cultural domains including the
arts, science, and business. He included successful, influential writers such
as Madeline L’Engle, scientists like astronomer Vera Rubin, and business
leaders like John Reed, former CEO of Citicorp (now Citigroup, my employer).
Through interviews, he identified commonalities and identified the traits,
behaviors, circumstances, and experiences that contribute to individual
creativity (which in turn contribute to cultural change).
This book is incredibly insightful and useful in
understanding individual creativity and cultural innovation. It is unusual to
possess the unique traits and serendipity of circumstances which allow an
individual to make a cultural change, but, we can all practice creativity. For
this summary, I will focus on how we can increase creativity in our lives to enrich
our experience and enhance our work.
The Golden Egg
Cultivate Curiosity and Interest
"Creative individuals are childlike in that their curiosity
remains fresh even at ninety years of age; they delight in the strange and the
unknown. And because there is no end to the unknown, their delight also is
endless."- Creativity, page 346
Creative innovators often channel their curiosity into a
genuinely interesting, particular occupation. The most ordinary things are
mysterious to children, but as adults, we lose our sense of awe and life
becomes routine. It is possible for all of us to cultivate more curiosity and
interest. As we become more curious and interested, we allocate our attention
to things for their sake and discovery becomes its reward.
Become engaged and interested. Notice the differences in
things around you. Surprise yourself, look for remarkable features in foods you
eat, people you meet and things you see. We tend to be creatures of habit.
Surprise others, break your routines, say something unexpected or ask someone
to go someplace or do something new with you. Experiment with your appearance.
Write down your new observations and experiences so that you can relive them
and see a pattern of emerging interests. Once you discover new things that
capture your interest, learn more about them and continue developing curiosity.
Gem #1
Develop Habits to Avoid Distractions
"We must erect barriers against distractions, dig
channels so that energy can flow more freely, find ways to escape outside
temptations and interruptions. If we do not, entropy is sure to break down the
concentration that the pursuit of interest requires. Then thought returns to
its baseline state — the vague, unfocused, constantly distracted condition of
the normal mind."- Creativity, page 351
Find time for emerging interests. Organize time, space,
and activity to your advantage. Mundane tasks are some of the worst thieves of
time and energy. Simplifying everyday tasks like dressing, cleaning, eating,
shopping, and chores can free hours of time for creative thought. Increase your
efficiency, identify the time when your creative energy is most productive and
alter your schedule to fit your natural rhythm. Adjust your sleep routine if it
clashes with your intrinsic orientation. For example, I sleep about five hours
a night, but I find spending two or three additional hours in bed contemplating
optimizes my energy, while longer periods of rest leave me agitated. What is
your optimal routine?
Avoid constant busyness. If you feel uncomfortable when
you are not engaged in a task, consider your work to be taking the time to
reflect, and allow new ideas to evolve. Relaxation for reflection does
not need to be idle, and it may involve an activity like walking, showering, or
crafting. Engage in activities different from your usual tasks to allow your
mind to work in various ways. Organize your space to harmonize with your
activity: you don’t want to be constantly interrupted to look for something.
Your environment should be neutral and not interrupt creative thought.
Gem #2
Develop Creative Personality Traits
"To change personality means to learn new patterns
of attention. To look at different things, and to look at them differently; to
learn to think new thoughts, have new feelings about what we experience."-
Creativity, page 359
Creative personalities are flexible. Csikszentmihalyi
acknowledges that changing our personality—our habitual way of thinking,
feeling, and acting—is hard. If we spent the same amount of time and energy
enhancing our psyche as our appearance, we could solve many problems. He uses
an example of an introvert deciding to become more extroverted. I was very introverted
as a child, but as an adult, I realized I would miss valuable opportunities
unless I decided to become more extroverted. As a result, I discovered
extroversion is an enjoyable part of my nature, and I was able to contribute
more by connecting with others.
Developing traits that you lack is one way of creating
more flexibility in your character. Another way is to allow your mind to
wander, and then shift to concentration. Alternating between being open and
receptive, and focused promotes discovery of new facts and generates
connections between them. Aim for complexity. Become comfortable with opposing
tendencies. Developing a more flexible personality enhances creative insight.
Expanding personal creativity enhances our lives and
enables us to make a greater contribution. Cultivating a sense of curiosity and
wonder establishes new interests. Developing habits to protect our time and
creative energy provides the time and energy required to pursue our broadening
and evolving interests. Improving flexibility in our personality promotes
feeling comfortable with paradox and diverse aspects of our personality.
Practicing these things enhances our creativity and leads to more discovery and
enjoyment.
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