FOUNDER who failed,
learned, and got back up on feet
4. BHART KUMAR
MOHAN
'A spouse gets the worst of an
entrepreneur's life'
Bharath Kumar Mohan, who ran Insieve as co-founder for four years, now has another startup Sensara, a smart remote for TVs. Insieve offered a product for content discovery, which suggested content based on what one shared. Insieve was founded in 2010 and had a team of 10. Mohan, now 39, had raised $750,000 from Blume and Ojas Ventures, but had to shut down in late 2014.
"The biggest mistake we made was to do direct consumer distribution instead of looking for partners. Consumer distribution is expensive. They need our software, but they do not want it. We were ahead of the curve, and launched a year ahead of Google Now. We had four offers to get acquired, but none suited us so we were happier to shut down. When a startup is not doing well and you still see the entrepreneur around, it is sure that her/his spouse is the biggest strength. They get the worst of your life both economically and emotionally. As a founder, you keep the spirits high at work and by the time your reach home, you are dead tired. The timelines of your friends are all about foreign vacations but ours are all about work."
Shalina Pillai, Anand J & Ranjani Ayyar | TNN |
Bharath Kumar Mohan, who ran Insieve as co-founder for four years, now has another startup Sensara, a smart remote for TVs. Insieve offered a product for content discovery, which suggested content based on what one shared. Insieve was founded in 2010 and had a team of 10. Mohan, now 39, had raised $750,000 from Blume and Ojas Ventures, but had to shut down in late 2014.
"The biggest mistake we made was to do direct consumer distribution instead of looking for partners. Consumer distribution is expensive. They need our software, but they do not want it. We were ahead of the curve, and launched a year ahead of Google Now. We had four offers to get acquired, but none suited us so we were happier to shut down. When a startup is not doing well and you still see the entrepreneur around, it is sure that her/his spouse is the biggest strength. They get the worst of your life both economically and emotionally. As a founder, you keep the spirits high at work and by the time your reach home, you are dead tired. The timelines of your friends are all about foreign vacations but ours are all about work."
Shalina Pillai, Anand J & Ranjani Ayyar | TNN |
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