BOOK SUMMARY 29 Present
Shock
·
Summary written by: Alyssa Burkus
"Everything is live, real time, and always-on. It's
not mere speeding up . . . It's more of a diminishment of anything that isn't
happening right now."
- Present Shock, page 2
Have
you ever felt compelled to check your phone for social media, email or text
updates, even if you had someone – whether a client, family member or close
friend – sitting right in front of you? Or felt overwhelmed by the volume of
tweets, emails and updates calling you urgently away from the tasks, or people,
at hand? If you have, you aren’t alone. In Present Shock, author
Douglas Rushkoff dives into the challenges that the digital age presents for
us, and what we can do about it.
Rushkoff
argues that the constant stream of digital information puts us on a hamster
wheel of continual monitoring, and distorts our ability to value the elements
of “real life” that are happening around us, which ultimately should matter
more.
The Golden Egg
The Pains of Digital Dissonance
"The
extraordinary measures we take to stay abreast of each minuscule change to the
data stream end up magnifying the relative importance of these blips to the
real scheme of things."-
Present Shock, page 75
As
Rushkoff describes, we feel a continual pull to check our social media channels
and emails because of the 7×24 nature of the digital world we live in. From the
moment an update is posted or the email is sent, we are behind and the
information is stale. Digital channels can update simultaneously, while we
remain analog and only able to do one thing at a time (despite our best efforts
to multi-task), with a rate of change that is impossible to match. Rushkoff
notes, “these interruptions, more than simply depleting our cognitive
abilities, create the sense that we need to keep up with their impossible pace
lest we lose touch with the present.” We are continually out of sync, and it is
driving us crazy.
This
dissonance plays through in the way digital data streams can manipulate reality
as well. We forget that what we read online might not be accurate and or tell
the whole story, yet leaves us feeling inadequate about our own lives.
Our
desire for the only most current information means we end up unfairly devaluing
the present moments of our real lives. Rushkoff believes we “sacrifice our
connection to the truer present in which we are living”, rather than
disconnecting from the digital world to stay more firmly connected to what’s
happening in our analog world.
So,
how can we reclaim our sanity? Reset your priorities, and take back control.
Gem #1
What Happens ‘In Real Life’ Matters Most
"We
must retrain ourselves instead to see the reward in the amount of time we get
to spend in the reverie of solo contemplation or live engagement with another
human being. Whatever is vibrating on the iPhone just isn't as valuable as the
eye contact you are making right now."- Present Shock, page 117
We
have lost our ability live in the moment, and we’re less and less willing to
stay out of the digital world for any length of time. We are easily distracted
by the ping of our devices, returning instead to the often mindless
distractions found online. We have forgotten how to simply be in the moment,
and alone with our own thoughts. We need to create space in our lives to think,
connect with others and let our minds wander. Otherwise, we risk missing opportunities
for deep problem solving, better decisions, and connecting with people
face-to-face.
The
relentless pace of new information also means there is no time to create an
enhanced version of yourself or your company online, as details about how you
treat your customers and employees will find its way to the Internet at a speed
that you can’t possibly manage or control. Rushkoff ‘s advice is to “walk the
talk”, and let your true actions be your brand’s online persona.
Gem #2
Make Technology Work For You
"Technology
gives us more choice over how and when we do things. What we often forget is
that our bodies are not quite as programmable as our schedules."- Present Shock, page 92
It is
easy to allow technology to control your behaviour, rather than defining how
and when you access the information. Dropping the push notifications, choosing
certain times for accessing emails, or putting your phone away when you’re out
with others are all controls you can easily put in place that allow you to
determine when to digitally connect, and when to stay offline. Rushkoff reminds
us that “digital can be stacked; the human gets to live in real time.”
Rushkoff’s
book is complex, and provides an incredible amount of depth to this topic,
which is impossible to fully explore here. While some of the terms Rushkoff has
coined may be intimidating at first (including chapters called “digiphrenia”,
“fractalnoia” and “apocolypto”), the book is an important read for anyone who
is struggling with digital overload and wants to better understand the causes,
impacts, and how to regain control.
This
book was a great reminder for me that the solution to a strong digital presence
and optimal access of information isn’t to spend more time online; rather, to
find ways to better optimize my use of it. For every negative impact Rushkoff
mentions, the flip side highlights the many benefits the digital age has
brought to our lives, so this is not a decree to return to a technology-free
way of life. Rather, it is the acknowledgement that technology offers us a
tremendous resource, and we need to find tools and solutions to leverage it,
rather than being at its mercy.
No comments:
Post a Comment