Leadership in context
Organizational health matters more than
you might expect.
Great leaders complicate leadership development—a
notion that may seem paradoxical until you stop and consider just how much has
been written about Winston Churchill, Mahatma Gandhi, Abraham Lincoln, Golda
Meir, Ernest Shackleton, and countless other celebrated leaders. The sheer
volume is overwhelming, and the lessons that emerge from one leader’s
experience may be completely inapplicable to another’s.
The
complications run deeper for business leaders. In the corporate context,
effectiveness depends less on the traits of any one executive (or of that person’s
direct reports) and more on a company’s competitive challenges, legacies, and
other shifting forces. If only we had a clear set of keys to effective
organizational leadership—a “decoder ring” to understand which practices
produce the best outcomes. Our latest research, however, does point to one
major element of the equation: organizational health. For people seeking to
lead companies effectively and for organizations seeking to develop managers
who can deploy different kinds of leadership behavior when appropriate,
recognizing and responding to a company’s health is far more important than
following scripts written by or about great leaders. And that’s true even of
great leaders whose circumstances might, on the surface, seem relevant under a
given set of conditions.
To be
sure, certain normative qualities, such as demonstrating a concern for people
and offering a critical perspective, will always be part of what it takes to be
a leader. But the importance of other elements, such as keeping groups on task
and bringing out the best in others, vary in importance depending upon an
organization’s circumstances. Organizational health changes over time.
Effective situational leadership adapts to these changes by identifying and
marshaling the kinds of behavior needed to transition a company from its
present state to a stronger, healthier one.
‘How healthy are we?’
All
this presupposes, of course, that leaders have an accurate sense of how healthy
their organizations are. Developing such a view is easier said than done: it’s
only natural for leaders to overestimate the health of their organizations and
the effectiveness of their leadership, given the way many of them identify with
their companies and roles. In our experience, too many executives default to describing
their companies as good and striving to be great. But this can’t be true; by
definition, more companies can’t be above the median line of organizational
health than below it. When we examine survey data through the lens of the
different levels of an organization, we find that leading executives typically
have more favorable views of its health than do its line workers—who are, after
all, much closer to the true center of gravity.
What’s more, surveys, interviews, and a significant amount of
honest self-reflection all go into more robust assessments of organizational
health. Since a rigorous self-diagnosis isn’t always possible, we’ve developed
some rules of thumb. These move a bit beyond guesswork and provide a more
informed sense of what it feels like to be in one type of company or another;
In ailing organizations, for example, the leadership tends to rely on very
detailed instructions and monitoring—a symptom of excessively tight control. A
healthier organization’s leadership, by contrast, shows greater support for
colleagues and subordinates, and sensitivity to their needs. And the leaders at
elite organizations challenge employees to aspire higher still by setting
stretch goals that inspire them to reach their full potential.
The situational-leadership staircase
To explore the effectiveness of different kinds of leadership
behavior at companies in different states of organizational health, we surveyed
more than 375,000 people from 165 organizations across multiple industries and
geographies. Drawing both from our own work experience and from evolving
academic research, we focused on more than 20 distinct kinds of behavior that
cover a broad range of leadership characteristics and appear, at least under
certain circumstances, to correlate closely with strong corporate performance.
Analytically,
we studied organizational health and leadership effectiveness in turn. First,
health: We sorted companies into organizational-health quartiles, then observed
which leadership behaviors were most prevalent in each quartile. We were
particularly interested in identifying leadership behaviors that were almost
always present (as it turned out, there weren’t many), and those that were more
(or less) prevalent, depending upon an organization’s current state of health.
Next, we repeated the quartile approach but this time, we focused not on health
but on leadership effectiveness. Which behaviors did respondents perceive to be
most effective? The purpose was to address the possibility that we were giving
too much prominence to behaviors exhibited at companies that were otherwise
healthy, but which survey recipients thought were ineffective practices
nevertheless. Instead, we sought to identify behaviors that matched
organizational health with perceived leadership effectiveness, and to isolate
those behaviors that were most effective in different situations.
The analysis yielded what we call a leadership staircase—a
pyramid of behavior analogous to Maslow’s hierarchy of needs (exhibit).2 In
our hierarchy, like similar ones, some kinds of behavior are always essential.
As organizational health improves, quartile to quartile, additional behaviors
become apparent. More tellingly, some appear to be differentiators: emphasizing
them in different situations can lift the organizational health of a
fourth-quartile company to the third quartile, a third-quartile company to the
second quartile, and so on. This staircase model aligns squarely with our own
real-world observations.
Baseline behavior
For
companies at every level above the truly dysfunctional, a set of threshold
forms of behavior appears to be essential. We call them “baseline behavior.”
Others may also be called for, depending upon an organization’s state of
health, but the following practices are appropriate no matter what a company’s
health may be: effectiveness at facilitating group collaboration, demonstrating
concern for people, championing desired change, and offering critical
perspectives. The absence of such fundamentals of healthy interpersonal
interaction invites disorder; shoring up these behaviors, on the other hand,
serves to keep organizations from sliding backward into organizational trouble.
But in themselves, they don’t spell the difference between mediocre and
top-tier organizational health. Companies need additional practices to climb
the staircase.
Digging out
Companies in the lowest (fourth) health quartile confront
stark—even existential—challenges, such as low levels of innovation, declining
customer loyalty, wilting employee morale, the loss of major talent, and
critical cash constraints. Typically, these companies lack some or even all of
the baseline forms of behavior. Implementing the full complement is essential.
But under trying conditions, our research suggests, the most effective forms of
leadership behavior are making fact-based decisions, solving problems
effectively, and focusing positively on recovery. Ironically, these additional
behaviors are often the opposite of what distressed
organizations actually do. Leaders at too many fourth-quartile companies, in
their urgency to act, seek quick top-down fixes (such as replacing senior
executives one or more times) but forego granular, fact-based analyses or
well-rooted strategies. Those missteps often mark a company in its death
spiral.
No
doubt it’s a bit dangerous to draw too many lessons from well-known historical
examples; memories are selective, and researchers can easily see what they
want. Yet we’re struck by the parallels between these findings and the
experiences of IBM in the early 1990s and of Continental Airlines later that
decade. When Lou Gerstner, hired from the outside, took over as the new
chairman and CEO of a then–deeply troubled IBM, he prioritized clear,
fact-based problem solving. One measure of this mandate was his insistence that
the executive team essentially abandon slide presentations and submit plans in
jargon-free prose. He also refused to accept the idea that the company’s
decline, partition, or even liquidation was inevitable. The ability to see the
facts clearly and to demonstrate resilience helped Gerstner and his team to
break a long downward slide, reconsider a product category previously dismissed
as obsolete, and turn what many had presumed to be an inevitable asset breakup
into a new trajectory for growth. The leadership’s mind-set, moreover, became
ingrained in the enterprise; members of Gerstner’s team who rode out the
reorganization bought into his practices, and passed many of them on to their
own working teams.
So too at Continental: morale had been so broken that workers
were reportedly tearing the Continental logo off their uniforms to avoid being
recognized as company employees off the job. As part of the company’s
turnaround, members of the new leadership team embraced effective attitudes and
behaviors, drilled down to assess profitability on a route-by-route and
flight-by-flight basis, and took decisive action grounded in reality. In fact,
this uncompromising focus on facts led then-COO Greg Brenneman to discover,
over Thanksgiving, that the company would run out of cash in less than two
months. With spirited resilience, the leadership team eliminated unprofitable
routes, implemented specific initiatives for recovery (such as bonuses for
on-time departures), and brought a loss maker into the black within 12 months.
Moving on up
Our
research and experience suggests that a major differentiating leadership
characteristic of companies on the upswing is the ability to take practices
that are already used at some levels of the organization and use them more
systematically, more reliably, and more quickly. This shift calls for behavior
that places a special emphasis on keeping groups on task and orienting them
toward well-defined results. Such situations also favor leaders who embrace
agility and seek different perspectives to help ensure that their companies
don’t overlook possibly better ways of doing things. But under these
circumstances, qualities (such as the ability to motivate and bring out the
best in others and to model company values) found at the top tier of
organizational health typically have a less pronounced effect.
A
US-based financial-services company we know supplies a practical example. Its
leadership aspired to strengthen the organization’s financial performance,
innovate in the core business, and use an integrated package of health,
performance, and leadership initiatives to capture more value at risk. At the
outset, this company’s organizational health was in the third quartile—below
the median. Key challenges included a lack of clear objectives or
accountability (highlighted by committees with muddled or overlapping missions;
poor development and career opportunities for high performers; and weak
management of financials, operations, and risk (reflected, among other ways, by
the absence of robust metrics). Exacerbating these problems, the leadership’s
approach to running the company was pervasively top down.
To meet
the challenges, the leaders implemented an integrated set of health and
performance initiatives—for example, they developed clear standards and
outcomes to clarify day-to-day tasks. The company made its objectives (and the
consequences of not achieving them) transparent by articulating a forceful
strategic vision marked by specific operating goals and milestones. The
leadership also aimed to foster bottom-up, employee-driven solutions and
actively encourage new perspectives. Although many things went right for this
company beyond its walls, these internal moves undoubtedly strengthened it, and
the results were tangible. Within two years, it had achieved its topline
objectives in health, performance, and leadership, and its stock price had
increased by 250 percent.
Why not start at the top?
If
identifiable forms of leadership behavior are associated with companies in the
higher quartiles, can an organization in the lower ones apply them immediately
and leap to the top? Our research and experience suggest that attempts to do so
typically end poorly. Emphasizing kinds of behavior that are not attuned to an
organization’s specific situation can waste time and resources and reinforce
bad behavior. Worse, it can make an upgrade to a higher health quartile even
more difficult. This makes intuitive sense: the leaders of a company in deep
trouble should not prioritize, for example, modeling organizational values, a
first-quartile behavior.
We
observed one cautionary example at a joint venture that ended badly for a
number of related health, performance, and leadership reasons. Its board
installed a highly charismatic leader with an outsized focus on top
quartile–style motivational behavior. He traveled globally with his
chairperson, for example, touting the joint venture’s “premium on innovation”
and declaring that despite its merger-like characteristics, there was a “job
for everyone” who was passionate about its vision. Unfortunately, at the time
of these pronouncements, the organization had done little groundwork on
critical issues of integration, including the difficult how-tos of harmonizing
disparate IT systems and organizational cultures. Both legacy organizations
responded by continuing to execute and perform as if nothing had changed. There
was evidence they hoped that nothing ever would.
The
joint venture responded to missing its first-quarter targets by setting even
more ambitious ones. It handed accountability to the executive responsible for
sales and marketing, but no root-cause analyses were undertaken. When it
discovered a cash crisis, it made no credible efforts to craft a practical
response; instead, the top executive continued to trumpet his mission
throughout his global visits. But a “job for everyone” fell victim to the joint
venture’s alarming cash position, which forced mass layoffs, and with them came
the end of the leadership’s credibility. The venture was dissolved after just
over a year of misguided operation.
Even
the best scripts can ring hollow in the wrong settings. Our research suggests
that the most effective leadership behavior reflects the state of a company’s
organizational health. Top-management teams that are serious about developing
vibrant businesses and effective leaders must be prepared to look inward,
assess the organization’s health objectively, and ask themselves frankly
whether their leadership behavior is strong enough in the ways that matter most
at the time. This question has implications not just for developing but also
for assessing a company’s leaders. However much an executive may seem to have a
leadership “it” factor, the organization’s health, not the claims of
individuals, should come first when companies determine which kinds of behavior
will be most effective for them. In short, they should spotlight different sets
of actions in different situations. Fortunately for aspiring leaders, they
don’t have to do everything at once.
About the authors
Michael Bazigos, head of
organizational science at McKinsey, is based in its New York office; Chris
Gagnon is a principal in the New Jersey office; and Bill
Schaninger is a director in the Philadelphia office.
The authors wish to thank
Aaron De Smet, Lili Duan, Claudio Feser, and Abby Wurts for their contributions
to this article.
http://www.mckinsey.com/insights/organization/Leadership_in_context?cid=orgfuture-eml-alt-mkq-mck-oth-1601
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