INTRAPRENEUR SPECIAL...... Have a Break, Grow Your Ideas: AB Group to Staff

Have a Break, Grow Your Ideas: AB Group to Staff





TO NEW BEGINNINGS 

Aditya Birla Group plans to start an intrapreneurship programme; looks at partnering with companies in Israel and Silicon Valley for its Bizlabs programme

In an attempt to tap into the entrepreneurial ideas of its employees, Aditya Birla Group plans to kick off an intrapreneurship programme soon. Under the programme, called Innolabs, the company will allow its staff to take time off from work and pursue their entrepreneurial ambitions.

In August 2015, the conglomerate had flagged off Aditya Birla Bizlabs, a programme to collaborate with start-ups in the retail, financial services and telecom businesses, where the group has a dominant presence.Over 1,200 startups applied for the programme, out of which 20 were eventually chosen to “scale up“ with the conglomerate.

“When we were doing all of this (Bizlabs) for startups outside, our employees joining us from IITs and IIMs started asking: what is there in it for us? So, we have started working on something for our employees called Aditya Birla Innolabs,“ said Umesh Adhikary , president, corporate strategy and business development, Aditya Birla Group at a ETNasscom roundtable, last week. “If your idea is great and we see conviction and passion in you, we are going to help you create a company of your own. At the same time, we are going to give you a six-month or one-year sabbatical where you are going to go, develop the product, create your own team... and in case you fail, you can come and join back,“ added Adhikary , who also added the programme was still in a nascent stage and the fine print is still a work in progress.

Adhikary also revealed that the company is looking beyond Indian shores for partnerships in the startups space. “We visited Silicon Valley and last week, we were in Israel,“ he said, adding that there was a lot of exciting health technology related work happening in Israel.

The group is also partnering with startup incubators to identify startups it can collaborate with. “We are forging partnerships with Nasscom 10,000 startups, Microsoft Ventures, Techstars, 500 startups,“ said Adhikary , who says the group would prefer to work with slightly older startups which are looking at geograp hic expansion. “One of the value propositions we can put forth to these markets is the access we can provide. We can also provide customer acquisition at a low cost. These two value propositions are very enticing for any startup outside India,“ said Adhikary .

As technology-driven startups continue to disrupt the industries they operate in, large conglomerates have adopted a two-pronged strategy to get a “front seat“ in the flourishing startup ecosystem -other than just bankrolling in them. For instance, the Mahindra Group, the Aditya Birla Group, is banking on “intrapreneurship“, a model that encourages staff turn into entrepreneurs.

RIL, on the other hand, has set up GenNext Innovation Hub, a startup accelerator programme which it runs in partnership with Microsoft Ventures. Industry watchers believe that such moves allow these large enterprises to get a piece of the action from startup scene. “It's a healthy development,“ says Sharad Sharma, cofounder of iSPIRT, commenting on Birla's move. “It's a playbook that Indian conglomerates have companies from tech companies globally and it's a proven one,“ he adds.

ET17FEB16