How technology is
changing the job of the CEO
Earlier this year, the Bower Forum,
a two-day peer-to-peer session for senior business leaders, celebrated its
fifth anniversary of idea sharing and experiential learning. To mark the
occasion, McKinsey invited Bower alumni from companies across Asia, Europe, and
North America to a special event in Dubai. Much of the wide-ranging discussion
was off the record, but participants have allowed us to share highlights of
those exchanges during a number of breakout sessions, which speak to two
principal challenges facing many CEOs: how to manage their early transition
into the top job (for example, weighing the benefits of making moves early
versus taking time to assess and reflect) and how to keep up with fast-moving
technology (notably, how to better prepare themselves for the disruption that
will more than likely confront their companies these days).
Those two themes consistently cropped up in
conversations, intriguingly reflecting the two preoccupations delegates at
earlier Bower Forums have been most anxious to talk about.
The evergreen issue
of taking the reins
Many CEOs describe the experience of becoming CEO as a
life-changing event, and our conversations demonstrated how diverse that
experience can be. Take the first 100 days, for example—that vital early period
in a leader’s tenure about which there are as many myths in corporate life as
there are in politics. While no one suggested blind action, a number of
experienced CEOs expressed sympathy for the idea of an early burst. “Quick wins
and some fresh insight are very important in the first three months,” said one.
“The markets are not going to allow you to go into a room for the first 100
days.”
Bower Forum members also emphasized the importance of
“biting the bullet” with the management team, when needed—if not during the
first 100 days, then certainly during the first year of a leadership
transition. At one company represented, six of seven top managers had been
appointed in the 12 months since the arrival of a new CEO, and one-third of the
top 100 executives were new. Another leader described changing half of the 14
people on his top team in the first year because new skills and different
energy levels were needed as the business matured. Every leader, he added,
faces a conflict between the need for change and the need for stability, a
challenge he addresses by recruiting new members of his top team principally
from within.
Other experienced CEOs advocated a more reflective
approach to a leader’s early tenure. “Let me share the experience of the CEO of
a hospitality company we were close to,” said one Forum member. “He spent the
first three months just traveling the world. He must have met 2,000 people in
that time, then came up with a strategy plan, which he communicated to board
members one by one to get their buy-in. Fast-forward three years and he is
doing pretty well. He has strong support from a very complicated and tough
board, but he has built credibility among his teams. I don’t think he delivered
any quick wins in the first 100 days, but he engaged the organization for what
he was going to do next.”
“In my own case,” the same participant added, “I moved
from CFO to CEO. In retrospect, I don’t think I delivered anything too concrete
in my first 100 days. But the important thing for me was to see things from the
CEO perspective, not from my old conservative CFO role. And although I had been
with the company for seven years before the appointment, it happened quite
suddenly and I didn’t really have a deep knowledge of the other people. It’s
not as though I had been preparing for the moment. I needed to reassure them
about the direction of the company and win their trust. I didn’t put forward a
clear strategy until after six months.”
McKinsey
research suggests that bold action during the early years
of a CEO’s tenure boosts the odds of strong corporate performance but does not
put a specific time frame on that action. No doubt the time frame is context
specific, as will be the relative importance of reflection versus immediate
action.
Our conversations highlighted how situations facing new
CEOs, and therefore the early imperatives, vary greatly. Only by first
understanding the uniqueness of his or her situation can a new leader decide on
the course of action that makes most sense.
One thing participants did agree on was that new CEOs
are under a microscope, whether they are taking bold action or listening and
learning. In the words of one Forum member, “In the first 100 days, there are
100 pairs of eyeballs—people watching you intently, trying to figure out what’s
going on and reading into the situation things that don’t exist. But you have
to cut through that by sometimes showing your vulnerability, your humanity, and
your willingness to connect. You have to overcommunicate.”
Becoming an ‘e-CEO’
Many Forum members were convinced that technological
change is the biggest, most disruptive force facing today’s corporations. One
cited the development of aluminum doors, hoods, and fenders in the automotive
industry (half the weight of steel but with the same crash impact). Another
pointed to the growth of computing power, which has allowed one company to
model highly complex and dynamic systems in real time, thereby moving from the
drawing stage to testing a full-scale, fully operational prototype in less than
three months, and concluding, “there is now no gap between research and
development.” A Forum participant also remarked on the potential impact of
developing battery technology, which could make solar power competitive with
fossil fuels and create distributed energy systems that can be independent of
the grid: “Elon Musk is talking about replacing roofs of houses with solar
panels. Holland is testing roads with solar panels, and parking lots that are
empty most of the time could be further generators of electricity.”
But technology isn’t changing only corporations—it’s
also changing the job of the CEO, bringing with it the challenge of keeping up
with technological development. “It’s actually not that hard to stay
well-informed these days,” one Asian CEO commented as he and others listed
blogs, magazines, research reports, the top team, consultants, customers, and
staff among multiple sources of potentially valuable intelligence. “What’s much
harder for a leader is deciding what’s relevant and what’s not.” For that, he
suggested, you have to be “clear about your priorities” and able to decide
instantly whether or not it’s worth spending time to digest, explore, and
understand new information. “If you don’t [prioritize], you’ll sit in your
office all day, read lots of reports, and end up being completely confused.”
In the light of fast-changing technology, CEOs may also
need to reconsider the composition of the board and of their top team. Several
leaders expressed interest in drawing on board insights and skills to help them
navigate, but voiced frustration at poorly qualified directors. A suggestion
was made that “board composition needs to [better] reflect the modern age.”
Another acknowledged that boards “are made up of people with excellent
long-term experience,” but he added that “experience sometimes translates into
a rigid way of doing things—and that is dangerous. It’s like rheumatism,
limiting agility in a world where you need to adapt to new technology, new
concepts, and work within ecosystems rather than depending upon binary
relationships.” Said another participant, “If boards don’t understand the loud
and powerful voice of customers, communities, and social media in a digital environment,
they’ll be handicapped.” A number of CEOs and directors are taking action to
make their boards more
technologically savvy, and the importance attached to this by Forum
participants suggests more should follow their lead.
The way CEOs communicate with the organization and other
stakeholders is also changing. Technology provides valuable new communication
channels for any business leader—but here, too, participants struck notes of
caution. Keeping communications humble and well-grounded in an era of
transparency and rapid-fire digital volleys was one issue raised.
“Communication is about your business and your workforce and your external
stakeholders, not you,” said one. “As you communicate and build your public
persona, you may well receive positive feedback, at which stage it can be
tempting to start believing that you really need to communicate because of a
certain stakeholder group, when really the ego is getting involved. . . . We
all have an ego, but we need to check from time to time that the goal of
communicating is the right one.”
Technology provides new ways to listen to and engage
with employees. “Lead with your ears, follow with your mouth,” as the CEO of
one property company crisply put it, citing his father’s advice many years ago.
One way of listening today is to crowdsource ideas, using
digital-communications platforms. There was general agreement on the value of internal
crowdsourcing to take advantage of knowledge on the factory floor and the front
line. But Forum members acknowledged the challenge of finding an appropriate
reward system for those who come up with new ideas—suggesting that this is
another area where top-management attention is needed.
It’s not every day that 75 CEOs and board chairs get
together for two days of reflection. As at most alumni gatherings,
self-awareness and introspection were core to the Bower Forum anniversary
meeting. While the issues discussed by participants are hardly unique to this
group, the seniority and global diversity of the group make their deliberations
worth heeding. The evergreen issues of transitions and technology will continue
to command the attention of leaders everywhere.
By
Claudio Feser
August 2017
http://www.mckinsey.com/global-themes/leadership/how-technology-is-changing-the-job-of-the-ceo?cid=other-eml-alt-mkq-mck-oth-1708&hlkid=ab2f4709c0e84a259afb0f9d75123c0f&hctky=1627601&hdpid=0fb58217-e68f-4b14-9471-7a1d27115331
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