Innovators Under 35
INNOVATIVE Entrepreneurs
E1.Tallis Gomes, 30
Singu
An “Uber for beauty.”
tGomes had spent four years as the CEO of EasyTaxi, the “Uber of Brazil,” when
he decided in 2015 to aim the same concept in a new direction—the beauty
industry.
His on-demand
services platform, called Singu, allows customers to summon a masseuse,
manicurist, or other beauty professional to their home or office. Scheduling is
done by an algorithm factoring in data from Singu and third parties, including
location and weather. The professionals see fewer customers than they would in
a shop, but they make more money because they don’t have to cover the overhead.
Gomes says the algorithm can get a manicurist as many as 110 customers in a
month, and earnings of $2,000—comparable to what a lawyer or junior engineer
might make.
—Nanette Byrnes
—Nanette Byrnes
MIT TECHNOLOGY REVIEW
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