Innovation often comes from having an eclectic approach. It’s less
about expertise and more about minds that can think through details while
focusing on the bigger picture. It’s about having an aptitude for both the
qualitative and the quantitative. It’s also about the ability to mesh a wild
idea with reality, and the fortitude to bring it to market.
The potential for innovation in your company increases when you
have employees who demonstrate unrestrained thinking and the ability to connect
seemingly disparate ideas. Is it possible to identify the people with these
capabilities during a first interview? Absolutely—if you know what you look for
and if you’re armed with the right questions.
When searching for the next innovator to add to your team, start
by looking for these five critical innovation skills and asking the relevant
questions to find candidates who have them.
1. Strategic
imagination: the ability to dream with purpose and generate new ideas.
People with this skill are
perceptive enough to recognize the driving forces that are changing our world
and imaginative enough to harness this potential in a business context. Dylan
Lauren, for instance, dreamed of creating a candy store that combined the whimsy that appeals to children with
the nostalgia that appeals to adults—resulting in Dylan’s Candy
Bar, a successful confectionery empire.
2. Provocative
inquiry: the knack for asking smart and unsettling questions.
Employees with this kind of
curiosity often shake up the status quo by wondering, “What business are we
really in?” Thinking like this, for example, led automotive companies to shift
to mobility systems and healthcare companies to pivot toward preventative care.
3. Creative
problem solving: the application of best practices from diverse sources to
create fresh solutions.
This type of cleverness
often generates disruptive solutions. It brings to mind James
Dyson, who saw a cyclone-shaped dust collector in
a timber yard, and then applied that approach to designing a new vacuum.
Employees with this
dexterity can think on their feet and deal with wild cards that are thrown
their way. This capability is helping companies in rapidly changing industries
like entertainment offer their content in new, mobile, and even wearable
channels more quickly than ever before, and respond rapidly to unexpected
competition. Think of Netflix creating its own original programming, and
traditional book publishers launching eBooks or imbedding multimedia into the
reading experience.
5. Resilience: a
track record of tenacity and courage in the face of obstacles.
This competence is a key
trait for success because great ideas are not always obvious at first. For
example, more than 300 investors turned down Tim Westergren, who helped found
Pandora, before he got the funding he needed to make the company a success.
Employees with these five skills empower their organizations to
challenge the current situation and drive innovation growth. So how do you find
people with these capabilities? Discovering whether or not a candidate
possesses these skills takes a smart interviewing approach.
As you ask the following questions, which were designed
specifically to reveal a candidate’s level of experience and comfort with each
skill, look for individuals who give you a glimpse of their process and
application. Innovative thinkers can easily and passionately explain their
approach and expected outcomes. They can tell you stories about projects where
they had to use these skills to drive results. They’re open about the
challenges they faced in their work, and can offer detailed, firsthand accounts
of their experience.
At the same time, beware of candidates who generalize or toss
around business jargon in lieu of specifics. If you hear words or phrases
like “collaboration” or “paradigm-shifting” without specific examples, you’re
interviewing an armchair innovator. If the anecdotes they tell are business
news stories or projects that others did, rather than detailing their own
involvement, that’s also a red flag. When I’m interviewing people, I want to
know what they thought of their own leadership experience and the innovations
they created—not how much they admire Apple’s or Google’s approach to
innovation.
By drawing from our sample questions below, and adding your own,
you’ll minimize the chance of hiring an innovation imposter.
Strategic Imagination
1. If you had one month and a $50,000 budget to tackle any project, what would it be?
2. Which external jolts or wild cards have the potential to significantly impact our industry?
3. Which new customer segments will emerge in five years? How will those customers discover our product?
1. If you had one month and a $50,000 budget to tackle any project, what would it be?
2. Which external jolts or wild cards have the potential to significantly impact our industry?
3. Which new customer segments will emerge in five years? How will those customers discover our product?
Provocative Inquiry
4. What are the unshakable industry beliefs about what customers want? What if the opposite was true?
5. You have five minutes with our CEO; what question(s) would you ask that would make him/her rethink our business?
4. What are the unshakable industry beliefs about what customers want? What if the opposite was true?
5. You have five minutes with our CEO; what question(s) would you ask that would make him/her rethink our business?
Creative Problem-Solving
6. What steps do you take when you need to make an immediate decision but don’t have much data available?
7. Which systems, methodologies, or standards were changed in your previous organization because of your suggestions? How did it benefit the company?
8. In which situations do you seek the help of others for decision making?
6. What steps do you take when you need to make an immediate decision but don’t have much data available?
7. Which systems, methodologies, or standards were changed in your previous organization because of your suggestions? How did it benefit the company?
8. In which situations do you seek the help of others for decision making?
Agility
9. What do you do when priorities shift quickly? Give me an example.
10. Tell me about a decision you made while under intense pressure.
11. Share an example of a time when you were given new information that affected a decision you had already made. How did you proceed?
9. What do you do when priorities shift quickly? Give me an example.
10. Tell me about a decision you made while under intense pressure.
11. Share an example of a time when you were given new information that affected a decision you had already made. How did you proceed?
Resilience
12. Give me an example of when you failed at something. How did you react?
13. You’ve presented a great idea to management, but they’re not buying in. What’s your next move?
14. Imagine you’re leading one of our product development teams. You’re months away from launch and your tech or marketing budget has been cut in half. What do you do?
12. Give me an example of when you failed at something. How did you react?
13. You’ve presented a great idea to management, but they’re not buying in. What’s your next move?
14. Imagine you’re leading one of our product development teams. You’re months away from launch and your tech or marketing budget has been cut in half. What do you do?
A candidate’s ability to respond with strong examples and
solutions is a good sign of innovation experience and capabilities. Asking
these questions out of sequence—an agility question followed by a resilience
question—mirrors the element of unpredictability that occurs in daily work
situations. Reach for the above list during the interview process, and as you
grow more comfortable with the questions, tailor them to speak to real-time
challenges or add your own questions. By hiring individuals who demonstrate
these five critical skills, you’re on a path to transforming your employee base
into a team of innovators.
Lisa
Bodell
https://www.strategy-business.com/blog/Fourteen-Interview-Questions-to-Help-You-Hire-Your-Next-Innovator?gko=86936&utm_source=itw&utm_medium=20170427&utm_campaign=resp
No comments:
Post a Comment