MOST CREATIVE
PEOPLE 2017 Shailesh Prakash
Shailesh Prakash
Chief Information Officer, The Washington Post
For
breaking the news
As the architects of The Washington Post’s recent,
business-reviving digital strategy, Shailesh Prakash and Joey Marburger are
proving that “newspaper innovation” can be a reality rather than an oxymoron.
Prakash focuses on developing better ways to deliver the Post’s
content, pushing the notion that they can design the future of news and not
just shepherd it. “We’ve shifted from an IT mind-set to an engineering one,” he
says. Marburger turns those ideas into action, making sure, he says, “that our
journalism can reach everyone.” The duo is most proud of Arc, the Post’s
proprietary publishing technology, which has proven so successful in helping
package and publish content that, this spring, the owner of the Los
Angeles Times and Chicago Tribune licensed the
software. Their efforts have goosed subscribers and digital traffic, which is
as high as 100 million monthly unique visitors, up from 20 million five years
ago.
https://www.fastcompany.com/person/shailesh-prakash
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