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Regardless of whether or not we
are in an official sales role, entrepreneurs must be salespeople. Many of
us started what we do because we wanted to bring something great into the
world; making money wasn’t the biggest part of the decision. But once
things start going, it usually becomes very clear that money is an
extremely important part of the equation. And money comes from sales.
A predominant mindset that often
quietly sabotages us is the belief that sales and marketing is dishonest
and smarmy, and that making and having money means we are greedy. Another
mindset that can stem from this is feeling that we don’t deserve or should
not have wealth and prosperity in our personal life or business.
There is no quick fix to turn
these mindsets around, because they have often been with us for quite a
while, sometimes since childhood. But you can start training yourself right
now to think in a new way.
If you believe that what you
offer has value to the people you create it for, you have to shift your
thinking.
You are not
taking anything away from anybody else by bringing your thing into the
world. There is an unlimited amount of opportunities, money, and success
for everyone, and you do not have to deprive anyone else in order to
benefit from your success. This is called the Abundance Mindset.
This translates to a money
mindset as well. Many entrepreneurs secretly believe that earning money
means taking from someone else, or that having money means that we will
become bad people.
So what can we do about it?
These are very hard mindsets to
shift! It takes persistence and time to truly change the way you think of
something. However, a powerful way you can start today is with your logical
brain.
Repeat this to yourself several
times a day this week:
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