15 Great Business
Books You Should Definitely Read This Year
Sales, productivity, leadership,
marketing...something for everyone.
It's impossible to check out every new book,
and that can mean missing out on new ideas and perspectives that can improve
your business--and sometimes you, too.
That's
why I love this list of books from Mareo McCracken, the revenue leader at Movemedical.
(Consider following
him on LinkedIn--he often takes an unusual approach to
overcoming challenges most of us face.)
Two I've read. The rest I haven't--yet.
Here's
Mareo:
This year I did something I hope no one else
has to suffer through. I read 103 books. One hundred and three. Way too many
for my current situation, and I love reading. (Also, I attained Diamond Status
on Delta. Which means I wasn't home with my family enough this year. Which is a
lesson/regret/story for another post.)
My goal this year was to read 100 books. I
accomplished that goal; it makes me proud to say it.
It makes me foolish for doing it.
So what are the two things that are better
than reading? I don't think I am any smarter or better off than when I only
read 50 books a year. I just spent more time reading and less time
"pondering." I spent less time than I should have "doing".
I am not going to let that happen again.
Why I read has changed. I used to read for
myself. Now I read for others.
I used to read to escape reality. Now I read
to really live better.
I read to help others. I read for my wife. I
read for my kids. I read for my colleagues.
Pondering (deep thinking) and doing are both
more important than reading.
For the past few years, I published my list
of the top 10 nonfiction books that had the biggest impact on me. This year,
creating this list was much harder, because I had almost twice as many books to
choose from as normal. These books were not necessarily new in 2016 (some
were), but they were new to me and caused me to me think differently or change
my actions in some way. These are books to "ponder" and books to help
you "do." They helped me; I hope they can help you as well.
In alphabetical order, here are the 10 books
that had the largest impact on me last year:
This book paints an accurate and timely
picture of the world we live in and how it is changing. The book also gives us
ways to succeed in the network era.
You will understand American culture,
history, politics, and people much deeper than ever before. Should be required
reading for all high school students.
A modern day Dale Carnegie, this book will
help you professionally and personally.
Solid, real frameworks that help counter the
root cause of fear. Read this book, apply it, and live with confidence.
We all need to live our true selves. This
book gives us motivation and actionable insights do to just that.
Not just for women! This book from a former
FBI agent gives you tools to help you develop your emotional intelligence and
overcome mental barriers.
If your full-time job is sales, you must read
this book. You will use it forever. You will need it to become better.
Stop blaming others. Once I learned and
applied the teachings of this book, almost all of my personal and professional
problems got better. If you only read one book on this list, read this one.
You can never build too strong of
relationships. Usually we don't build them enough. This book helps everyone
overcome personal obstacles in relationship creation.
Neuroscience and behavioral science is
applied to the sales profession in a compelling manner. A must-read for all
sales executives and leaders.
Honorable Mentions (I really wanted to put
these in, couldn't fit 'em, though):
By Jeff
Haden
http://www.inc.com/jeff-haden/15-great-business-books-you-should-definitely-read-this-year.html
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