Monday, February 20, 2017

BOOK SPECIAL .....The Greatest Science Books of 2016 5.THE CONFIDENCE GAME

The Greatest Science Books of 2016

5.THE CONFIDENCE GAME
“Try not to get overly attached to a hypothesis just because it’s yours,” Carl Sagan urged in his excellent Baloney Detection Kit — and yet our tendency is to do just that, becoming increasingly attached to what we’ve come to believe because the belief has sprung from our own glorious, brilliant, fool-proof minds. How con artists take advantage of this human hubris is what New Yorker columnist and psychology writer Maria Konnikova explores in The Confidence Game: Why We Fall for It … Every Time — a thrilling psychological detective story investigating how con artists, the supreme masterminds of malevolent reality-manipulation, prey on our hopes, our fears, and our propensity for believing what we wish were true. Through a tapestry of riveting real-life con artist profiles interwoven with decades of psychology experiments, Konnikova illuminates the inner workings of trust and deception in our everyday lives.
She writes:
It’s the oldest story ever told. The story of belief — of the basic, irresistible, universal human need to believe in something that gives life meaning, something that reaffirms our view of ourselves, the world, and our place in it… For our minds are built for stories. We crave them, and, when there aren’t ready ones available, we create them. Stories about our origins. Our purpose. The reasons the world is the way it is. Human beings don’t like to exist in a state of uncertainty or ambiguity. When something doesn’t make sense, we want to supply the missing link. When we don’t understand what or why or how something happened, we want to find the explanation. A confidence artist is only too happy to comply — and the well-crafted narrative is his absolute forte.
Konnikova describes the basic elements of the con and the psychological susceptibility into which each of them plays:
The confidence game starts with basic human psychology. From the artist’s perspective, it’s a question of identifying the victim (the put-up): who is he, what does he want, and how can I play on that desire to achieve what I want? It requires the creation of empathy and rapport (the play): an emotional foundation must be laid before any scheme is proposed, any game set in motion. Only then does it move to logic and persuasion (the rope): the scheme (the tale), the evidence and the way it will work to your benefit (the convincer), the show of actual profits. And like a fly caught in a spider’s web, the more we struggle, the less able to extricate ourselves we become (the breakdown). By the time things begin to look dicey, we tend to be so invested, emotionally and often physically, that we do most of the persuasion ourselves. We may even choose to up our involvement ourselves, even as things turn south (the send), so that by the time we’re completely fleeced (the touch), we don’t quite know what hit us. The con artist may not even need to convince us to stay quiet (the blow-off and fix); we are more likely than not to do so ourselves. We are, after all, the best deceivers of our own minds. At each step of the game, con artists draw from a seemingly endless toolbox of ways to manipulate our belief. And as we become more committed, with every step we give them more psychological material to work with.
Needless to say, the book bears remarkable relevance to the recent turn of events in American politics and its ripples in the mass manipulation machine known as the media.

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