BOOK SUMMARY 321 Our Journey to Corporate Sanity
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Summary written by: Sara Saddington
“There is an increasing yearning for deeper experiences,
alongside the awareness that continually numbing ourselves with superficial
achievements and acquiring more and more possessions does not actually fulfill
us. In the frenzy to achieve success on this materialistic and achievement
driven road, we have lost vital pieces of ourselves.”
- Our Journey to Corporate Sanity, page 9
Our
Journey To Corporate Sanity by Ayelet Baron isn’t
your standard business book. Baron pairs stories from her own life with the
stories of successful entrepreneurs and business people, in order to argue that
traditional definitions of success no longer carry the same relevance as they
once did. Striving for constant growth may look great on a balance sheet, but
it doesn’t do much to serve the people who pour their heart and souls into
their work. Furthermore, the relentless pursuit of growth and profits over
people has resulted in some pretty frightening damage to our environment. Baron
argues for a more sane definition of success: one that prioritizes personal
happiness, environmental responsibility, and letting go of the cut-throat
competition that characterizes so many corporate goals.
The Golden Egg
Purpose is Foundational
"We
have an incredible opportunity to see business from a more holistic
perspective. Imagine what would happen if we each had clarity on how we could help
our organization succeed and, as a result, stop grappling with our own career
path and need for a personal brand. It is an opportunity to integrate your life
and no longer view your career as outside of yourself."- Our Journey to
Corporate Sanity, page 256
At
Actionable, we talk a lot about employee engagement. The statistics around
engagement are dismal—at least two out of every three people are disengaged
from their work. Part of the problem is foundational: not knowing how your work
fits into the larger goals of an organization is a recipe for discontent.
We are
taught from an early age to tie our identities to our work. “What do you want
to be when you grow up?” is a question we often pose to children, and hope for
a career oriented answer. Firefighter, doctor, teacher—are all acceptable
answers. If a child answered “I want to be happy and fulfilled when I grow up,”
many of us would be taken aback.
The
result of this tendency is compartmentalization. “Work/Life balance” is the
elusive goal for so many, and yet, even striving for this balance implies a
non-existent duality—as though work and life are indeed separate entities.
Baron dares to envision a world in which we recognize that work is part of our
lives. Where we can view our careers as an essential part of ourselves, take
pride in what we do, and contribute to our organizations with enthusiasm and
pride.
Gem #1
Work Out Loud
"Working
out loud means that we openly share what we are working on in a way that brings
other people to understand how they can also contribute. When you work out
loud, you build and strengthen relationships."- Our Journey to Corporate
Sanity, page 323
As a
virtual workforce, the Actionable team uses Slack to stay in regular contact
(I’m sure that Slack is fantastic when you share an office space as well). Each
week, we see a report that shows how many of our messages take place privately,
and how many occur in public channels. As a team, we are trying to get better
at migrating our conversations to the public channels—there is no real reason
our day to day activities need to take place in private, though that seems to
be the default stance (we are a team of introverts).
After
reading Our Journey to Corporate Sanity, I will be redoubling my
efforts to make my day to day discussions more public. Not because every member
of the team needs to be up to date on the details of the work
that I do, but because opening the conversation to other perspectives can only
strengthen the work that we do together.
Working
out loud will look different for each organization, and of course, there are
environments where privacy and discretion are an important part of the job. But
so often, conversations happen in private for no other reason than a feeling of
protectiveness or precedent. I am the first to admit that I often feel like I
am the “owner” of the work I do, and communicate about my work in private as a
default stance. Going forward, I will be making additional efforts to work out
loud, to solicit and encourage input, and to view my work as a small part of a
larger (and fantastic) team.
Gem #2
Put the Map Down
"Sometimes
you need to put the map down. No one has the course charted for you, no matter
how much they may try to convince you that they know what you need in your life
right now… Whatever your path, it is vividly and painfully clear that we have
to stop the insanity of putting profits ahead of people, and evolve the world
of work as a more purpose-driven experience."- Our Journey to Corporate
Sanity, page 485
Many
people, myself included, have learned the hard way that traditional “path” to
success doesn’t lead where we thought it would. We were encouraged to attend
University, often taking on high levels of debt to do so, because we were told
it would lead directly to a great job. We could pay off the debt in no time,
save a down-payment, own homes, and achieve a middle-class existence quickly.
For so many, that turned out to be a false assumption.
There
is no one-size fits all definition of success—and trying to fit into a mould
that doesn’t suit us is a recipe for unhappiness. Baron argues for a more
individual approach. One that questions the pre-conceived notions and
structures in place, and allows for personal growth.
For
most of my twenties, I worked in the service industry. While this aggravated my
parents to no end (but I had a Master’s degree! Wasn’t I wasting my potential?
I could never buy a house and “settle down” on minimum wage plus tips!), I was
happy. I was good at my job, I had time to pursue projects that were important
to me, and could get a few of my wilder impulses out of my system without
negative consequences. I eventually came around to truly wanting a more
conventional job, but that was a conclusion I reached in my own time.
Put
down the roadmap that you’ve inherited, and think about pursuing what makes you
happy. Of course, basic needs must be met, but if you find yourself coming home
from work every day drained and unhappy, I encourage you to seek out work that
energizes you. Maybe that means changing the structure of the organization or
team that you run, making changes to your individual position within the
organization, or polishing up your resume and seeking work elsewhere. You don’t
need to spend 40+ hours a week doing something that makes you unhappy just because
society tells you that you should.
Our
Journey to Corporate Sanity takes the reader on a
series of “expeditions,” which feature compelling stories from successful
entrepreneurs. Baron frames each expedition as a journey toward a mindset
shift—the cumulative effect of each shift is a more sane, more human approach
to business. While not all of us are CEOs or entrepreneurs, we can all aspire
to meaningful work that values people over profits.
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