MANAGEMENT SPECIAL Teaming with
Young Guns
It’s
tough to attract and retain great employees — at any level and of any age. With
unemployment low, skilled employees often have their pick of positions. The
combined effects of digitization and pervasive social networking equip
potential employees with insights into an organization’s inner workings
before they even apply. Many websites and blogs, such as Glassdoor and Vault, publish unvarnished, anonymous insights on the nature
of a company’s work, as well as its policies, benefits, and culture. Certain
industries and specific firms are able to dominate the war for talent, easily
snapping up the best and brightest. But even at those golden firms, keeping
high-potential employees is increasingly difficult.
The
challenge is particularly acute when it comes to finding and keeping the cohort
that has become the largest component of the workforce: millennials. According
to the Pew
Research Center, there are 53.5 million people in the
U.S. who were born between 1981 and 1997. And they arrive at the office with
a specific set of attributes and goals. They expect to glide up the corporate
ladder, place a higher priority on engaging in fulfilling work, and have
significantly shorter attention spans than employees of prior generations. If
and when it becomes apparent to a millennial that one of these expectations
will not be met, she is quick to look elsewhere. According to theBureau of Labor
Statistics, in 2014, the median tenure for workers age
25 to 34 years in the U.S. was just over three years. In his book The First 90 Days,Michael D.
Watkins, a professor at IMD in Lausanne,
Switzerland, argues that companies don’t start to make money on new employees
until after they’ve been employed for 6.2 months. That leaves less than 2.5
years, on average, to get the best out of millennial hires.
Companies are addressing these issues by
rethinking their recruiting and people strategies, both by offering rotational
programs to appeal to highly qualified candidates and by boosting pay and
offering an impressive array of perks. But there is a far simpler and more
pragmatic solution that individual managers can try that may have more success
than bonuses and free snacks. It’s all about teams.
Working as a team is a concept that is much
used but rarely defined. Here’s a useful definition: As depicted in the exhibit
below, a “performing team” is a group of people that typically have a common
purpose and have clear performance goals, mutual accountability, complementary
skills, and, importantly, shared leadership roles. The highest-performing teams
also adjust their teaming models depending on the situation, have a strong
emotional commitment to the team’s purpose, and are invested in one another’s
success.
Focusing
on the following three attributes of effective teaming can help companies
appeal to younger workers:
·
Shared Leadership. Shared leadership roles means that leadership
switches seamlessly from one member of the team to another, depending on the
situation. Everyone, from the summer intern through the managing director, has
the opportunity to lead at specific points in time. This makes for an exciting
work environment and gives younger workers, many of whom expect to scale the
corporate ladder quickly, an opportunity to contribute and lead just like their
managers do. Who needs early promotion when you already are calling the shots?
Additionally, the opportunity to lead the team ensures that millennials are
visible in the organization, which enables them more easily to display
progress. For high performers, shared leadership roles may actually result in
faster promotion.
·
You may have heard the buzz about holacracy. Companies like Zappos and Medium have embraced this
innovative way of organizing, which removes managers in organizations entirely
and replaces them with layers of circles. But we are not advocating the end of
managers. Instead, we believe that managers can and should hand off elements of
their roles to subordinates, giving team members the opportunity to lead in
areas where they have expertise. The manager simultaneously should act as a
facilitator — easing the leadership transition from one member of the team to
another — and as a key leader who understands the team’s motivations and how to
help each team member grow and develop.
Leaders can instill shared leadership on their teams by
setting expectations that leadership will shift based on the team’s focus. When
the team needs to work together to troubleshoot a technical issue, rather than
calling and leading a working session herself, the leader should empower the
expert on the team to own the issue, schedule the meeting, guide the
discussion, and manage the next steps that result from the meeting. If the
team’s current way of working is drastically different from this approach, it
may take some time and practice before everyone feels comfortable.
·
Strong emotional commitment. Millennials are seeking fulfillment from their work,
and fulfillment comes from an emotional commitment to the organization, team,
or individual’s purpose. It may seem that instilling an emotional commitment is
easy when your organization is bringing clean water to undeveloped regions of
India, or producing an app that delights its hundreds of millions of users. But
years of research make clear that leaders of all organizations
can draw upon their employees’ emotional commitment by instilling a sense of
shared purpose.
·
On a visit to the NASA space center in the
early 1960s, the story goes, President Kennedy spoke to a man sweeping up in
one of the buildings. “What's your job here?” asked Kennedy. “Well, Mr.
President,” the janitor replied, “I'm helping to put a man on the moon.”
Apocryphal or not, the story reminds us that there is almost always a way to
connect to meaningful elements of our work.
Leaders can aid this process by connecting with their
team’s purpose on their own. As they set the mission, leaders must explain,
repeatedly, why the team’s purpose is important. Leaders also should take pains
to understand the motivations of each team member so they can identify the
components of the purpose that will light a spark — it will be different for
different people. Finally, they should help the team learn to connect smaller
tasks to the bigger picture in order to embed the purpose in tasks, goals, and
projects.
·
Be flexible. High-performing teams adjust teaming models
depending on the situation. In his early work, our colleague Jon Katzenbach argued that teams should be used strategically
depending on the situation. Team structures and ways of working should vary
depending on the nature of the project or assignment and the time horizon involved.
In an emergency or when decisions need to be made quickly, it might make more
sense to work as a single-leader unit. At other times, a working group,
established for information sharing, is more suitable. Having a variety of
working arrangements will appeal to millennials, who tend to have shortened
attentions spans and appreciate a more dynamic environment at work.
·
At Strategy&, our work is largely
project-based, and we work with a variety of colleagues from diverse
backgrounds for relatively short periods of time. As a result, and to maximize
the effectiveness of our teams, we instituted a process called Project Closed
Loop. It consists of a series of conversations throughout the project life
cycle that help teams set expectations and align on group and individual goals.
We use these meetings to decide how we will work together effectively. For each
situation we anticipate, we discuss which teaming structures we will use. The
result is a predictably dynamic work environment that stays interesting without
becoming confusing or chaotic.
Millennials have an abundance of talent to
offer organizations as they move through the ranks in the workforce. They are
capable, technologically savvy, and have the desire to derive significant
meaning from their work. Managers must play a key role in harnessing and
directing that energy — and a deliberate, fit-for-purpose teaming environment
can be a powerful tool. Companies that embed this way of working into the teams
in their organization will attract new talent and create an environment in
which the most promising employees want to make meaningful contributions. In
time, they also will drive better business outcomes.
Katherine Dugan
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