Apple Unveils Larger iPad, Targeting Business Customers
San Francisco: Apple introduced a larger iPad
with a 12.9inch screen, designed to attract business users and jump-start
demand for its tablets. The iPad Pro is faster than 80% of the personal
computers shipped in the past 12 months and has 10 hours of battery life, the
company said. The new iPad Pro has many characteristics of Microsoft's Surface
tablet, including a case that doubles as a keyboard. Apple also introduced a
stylus for the device, called Apple Pencil.
The iPad Pro costs $799 for a 32 gigabytes of
memory , $949 for 64 gigabytes and $1,079 for 128 gigabytes. The Apple Pencil
costs $99, while the keyboard cover will retail for $169. These products will
be available in November. “It's the most capable and powerful iPad we've ever
created,“ chief executive officer Tim Cook said Wednesday at the Bill Graham
Civic Auditorium in San Francisco.
Apple showcased several iPad Pro applications
for businesses. Microsoft demonstrated how Powerpoint and other Office features
can be used on the tablet, and Adobe showcased design software. Both companies'
applications take advantage of the larger screen ability to show multiple
applications open at the same time.
Apple Watch & TV
Apple began its watch announcements with the
splashiest. For the Apple Watch Hermès, Apple partnered with the French luxury
brand to create leather straps for the standard stainless steel model and a
trio of special watch faces that recall Hermès's traditional watches. There's
no news on pricing and distribution of this special edition, and it will be
limited to select retail stores be ginning in October.
There are also now rose gold and gold-colored
anodized aluminum Apple Watch Sport models, which let customers get a look
similar to the $10,000-plus Apple Watch Edition starting at a friendlier $349
price point. These watches will come paired with new colors of fluoroelastomer
straps, which add softer, more muted colors, including navy and blush, to the
black, white, and various neon colors on offer now.
Apple unveiled a new version of its TV device
for delivering mo vies, shows and other content, seeking to push deeper into
people's living rooms.
The new Apple TV is the first overhaul of the
product since 2012. In addition to offering a gateway to viewing online videos
from services such as Netflix, Hulu and Time Warner's HBO, Apple is stepping up
the device's capabilities with its own App Store. Developers will now be able
to make games and other content for the set-top box, just as they have with
iPhone and iPad.
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San Francisco:Bloomberg
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ET10SEP15
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