TOOLS THAT WILL MAKE YOU A SOCIAL MEDIA MASTER
It's hard to stay on top of everything in the
social media space because there's so much happening at any given time. The
problem is compounded if you have multiple accounts to handle.
How to make it seem that you have six hands
when it comes to managing all that data
HOW
TO MANAGE MULTIPLE ACCOUNTS
Many of us have accounts with multiple social media networks.
Posting the same thing individually on each network will require a lot of time
and you need to juggle tabs so that you can sign-in to all sites. Some networks
let you cross-connect with others to post simultaneously. For instance,
Facebook lets you connect with Twitter, Twitter lets you connect to your
Facebook account, Instagram lets you post to both Facebook and Twitter at the
same time and so on. You can access and activate this feature from your account
settings.
EveryPost
The inter-connect method works fine if you mainly stick with Face
book and Twitter. However, if you use other social networks like Google+,
Pinterest, LinkedIn and Tumblr, you need a tool that will post to all of them.
We recommend Everypost (http:everypost.me).
The paid service (US$ 9.99month) lets you post simultaneously
across multiple networks and lets you cus tomise content to suit each platform.
It is also loaded with features -you can post images & videos, select which
networks they should be posted on, automatically shorten posts for twitter and
even schedule posts. You can try it for free for 7 days before deciding if you
need to subscribe for the service.
Buffer
This tool is great for scheduling posts on multiple social
networks.The free account lets you connect one profile per network which is
good enough for most unless you want to use it for business. It works with
Facebook, Twitter, LinkedIn and Pinterest and you can queue up to 10 posts per
network. You can attach images, set automatic link shortening, queue posts via
email and even mention people on various networks in each post. Plus, Buffer
seamlessly integrates with the default Facebook and Twitter interface -this
makes it easier to schedule a post directly from the default page instead of
logging into Buffer every time.
GET YOUR ANALYTICS ON
Klout
Klout connects with your social media accounts, analyses them and
gives you a rank and Klout score that depicts your influence level. It connects
with Facebook, Foursquare, Google+, Instagram, Twitter and LinkedIn to compute
an influ ence score -the higher your score the more influence you have. Klout
shows an easy to understand graph to show the impact your posts have on your
Klout influence score.
Cyfe
With Cyfe, you can connect almost all you social networks for
analytics. It has a dashboard view that shows individual as well as collated
reports for all the connected networks in real time. It's a cloud-based service
and also lets you view detailed infographics about each social network so that
it is easier to understand which of your posts have had have more impact.Keep
in mind that the free account limits you to five social networks.
TWITTER
Pullquote
This is an interesting extension for Google Chrome
that lets you get around the 140 character limit when you want to share
something. You start by downloading the extension and creating an account.
Then, if you see an interesting piece of text you want to share on Twitter,
just select it and the menu will appear. Pullquote takes your selected text and
embeds it into the tweet as an image but it also includes a link to the URL,
to take a reader directly to that page when heshe clicks on it. You can also
Pullquote images, though this fea ture is in beta. Warble Twitter is useful so
long as you're signed in and watching carefully. The more number of accounts
you follow, the more you will miss when you're not looking. Warble
(http:www.warble.co) is a free daily alert service for Twitter. It tracks the keywords,
phrases and hashtags you want, collates your messages and mentions, compiles it
all and sends it to you in an email for you to read at your convenience. It's
also a great way to discover content and people that you may miss otherwise
especially if the people talking haven't specifically mentioned your Twitter
handle
FACEBOOK
F.B. (Fluff Busting) Purity is a free browser
extension that gets rid of all the superfluous junk on Facebook. If you're
constantly annoyed by Candy Crush invites, horoscopes of random people and
nonsense status updates, this is for you. It's free and compatible with
Firefox, Chrome, Safari, Opera and Maxthon web browsers. There is a long list
of features on offer, mainly designed to help you save time by seeing only what
you want to see. For instance, you can disable those annoying autoplay videos,
hide posts using keywordsphrases, remove trending topics (which can easily
flood your feed), change font, font size, background image, background colour,
hide notification pop-ups and hide smiliesemoticons. A basic blacklist and
whitelist is built in too -by default it hides the more annoying stuff: info
about someone liking something, attending something, joining a group and so on.
NutshellMai
These guys offer a free digest email that will help you de-addict
from all these services (or keep track of multiple profiles without taking up
too much time in the day, as the case may be). For Facebook, they will send you
new friend requests, birthday reminders, status updates & photos. For Twitter,
it will tell you who followed or `unfollowed' you, direct messages, retweets
and replies. Reviews, photos and checkins for Yelp, job listings &
recommendations on LinkedIn and finally, Foursquare checkins. You will need to
create a NutshellMail account and then link all your accounts.
Hootsuite
This platform includes tools that let you
listen, respond, analyse and collaborate.It integrates with over 25 different
social networks and lets you manage them all from one dashboard. You can reply
with a single click, schedule updates at optimal times, target posts, send
messages in bulk and view detailed reports. The free version lets you manage up
to 3 social accounts (ideal for personal use). You can schedule one message at
a time and get 3 basic analytics reports. If you need more, the Pro account
(US$8.99 per month) lets you manage over 50 profiles and allows you to have
multiple team members to divide up all the responsibilities.
ET13MAY15
No comments:
Post a Comment