Networking Mistakes You Don't Know You're
Making
Whether you’re looking for a job or not,
you’ve probably been encouraged to “network, network, network!” more times than
you can count. Are all those conferences and events you’re attending leading to
new connections or opportunities?
No? You’re not the only one. Many networking newbies have tendencies that actually inhibit building real relationships with
their new contacts.
The good news: it’s not that hard to fix.
Here’s what you might not even realize you’re doing wrong—and what to do about
it.
Mistake #1: Talking about Yourself—All the Time
You’re talented! Eager! Ambitious! You have
lots of ideas to share! And you want to make sure that every person you meet at
the event knows who you are and what you do!
We get it. And yes, sharing your story with
new contacts is important. But sharing your life story is overkill:
Nothing can set a person off more than an aspiring professional who takes no
interest in anything beside her own ambitions.
The Fix: Take Some Interest.
Stop highlighting your latest accomplishment
and start listening instead. Find people with industries or careers of interest
to you, and ask them questions: How did they get their start? What do they love
about their jobs, and what do they wish they could change? By taking an
interest in your contact, you will make her feel valued—and hopefully
interested in continuing the relationship. And you’ll likely gain some new
insights, too.
Mistake #2: Expecting a Job
You’re looking for a new job, so you hit the
circuit of industry events every week, asking every person you meet to help you
find your new gig —after all,
it’s not what you know, it’s who.
Well, yes. But give people some credit: If
you pursue networking opportunities purely for the job prospects, your contacts
will figure you out. You will leave them feeling used, and they will be less
likely to recommend you for an opportunity.
The Fix: Provide Some Value.
If you’re looking for a job, don’t ask for
it—work for it. Do some research into what your contact does both in and out of
work and find ways that you can contribute your time or support. Perhaps you
could volunteer your expertise in social media for the big convention she’s
heading up, or offer your accounting knowledge for her non-profit. Provide some
opportunity for contacts to see you in a working light, and you’ll be that much
closer to a good referral.
Mistake #3: Not Saying Thanks
You attended a large event last week and
grabbed coffee with one of your new professional contacts afterward. And
then—the week got busy, and you didn’t get around to saying thank you. She’ll
understand, right?
Maybe. But if you don’t show gratitude, even
in the smallest (or largest) event, you risk leaving a negative
impression—probably not the desired outcome of your meeting.
The Fix: Just Do It.
Whether you pack notecards in your purse for
post-meeting scribbles, set yourself a reminder on Gmail to send off a quick
note, or just insert a quick “thanks for taking time to meet with me!” at the
final handshake, you must say thank you. Not only will you solidify your
reputation as a courteous individual, but you won’t be leaving your contacts
with a bad taste in their mouths. Always say thank you, and your good
impression will last until your next meeting.
Mistake #4: Forgetting to Follow Up
You meet someone over a networking happy hour
and tell her you’ll send her your portfolio. But as the night goes on, she has
a few drinks and meets a few dozen more people. You’re sure she’s forgotten all
about you, so you decide it’s not even worth emailing her the next day.
Bad idea. Meeting someone is just the first
step in networking. In order to forge a lasting relationship (and make sure
people don’t forget you), you need to follow up, every single time.
The Fix: Stay Accountable.
If you told a
networking contact that you would do something, do it. Even if you’re not sure
she remembers you, you can bet that she will be grateful that you took the time
out of your day to send her what you had discussed. If you’re worried about
forgetting, keep a pen near your business card holder to quickly scribble out
what follow-up actions you have for that contact, and review your cards after
the event.
Above all, keep in mind that networking isn’t
about short-term gain, but about learning , growing, and forming connections. Adopt good social habits, and you’ll
see your skills and comfort improve, your opportunities increase, and your
relationships grow—for the long haul.
By DIANE KULSETH
https://www.themuse.com/advice/networking-mistakes-you-dont-know-youre-making?utm_medium=email&utm_campaign=daily_20170331&utm_source=blueshift&bsft_eid=1cc6617b-9d63-407c-b07f-caf9edda9fa1&bsft_pid=187a39ad-48a3-4886-9dde-8fc2e59ae4d2&bsft_clkid=128f814f-009d-49e1-93a2-f9b69d93b684&bsft_uid=d4f9562c-4347-49cb-9544-373dd1f2b1f3&bsft_mid=5232a204-9371-44ae-9c80-79dd206146ff&bsft_pp=1&p=1
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