Apple’s best new product isn’t a phone
or a tablet
Apple’s
most impressive new product of 2018 wasn’t a phone or a tablet, but a chip: the
A12 Bionic. Debuting in last fall’s iPhones, it’s the industry’s first
processor based on a seven-nanometer manufacturing process. The A12’s 6.9
billion transistors deliver dramatically faster performance, lower power
consumption, and more raw muscle for intensive applications such as AI, AR, and
high-end photography. At a time when it remains tougher than ever to induce
consumers to upgrade, as proven by Apple’s surprise January move to cut revenue
guidance on sluggish iPhone sales, the innovative chip design positions the
company to create a whole new generation of irresistible experiences.
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