WHERE TO START WITH DIGITAL MARKETING
Vaibhav Vats on how choosing the
right specialisation in digital marketing platform can open up myriad job
opportunities
With the rise in the internet and digital
networks, digital marketing has become an indispensable need for businesses
looking to promote themselves. As consumers are turning techsavvy,
entrepreneurs and digitallyenabled companies are building their brand on
digital marketing platforms, in the next five years, India will add half a
billion more internet users, which will compel most companies to turn to
digital channels for promotions to reach out to more number of people.
This will lead to a rise in demand for people
with digital marketing skills, as a result of which more than 18,00,000 digital
marketing jobs will be generated by the end of 2020. This will open new doors
for fresh talents with an in-depth knowledge of digital marketing.
Here are some tips to begin an exciting
journey into this new digital frontier:
LEARNING THE BASICS
Making a foray into digital marketing can be
confusing, in the absence of guidance. Its components, including social media
marketing, email marketing, SEO, content, web development, mobile marketing,
analytics, AdWords, have its separate rules and operational system. Experts can
help you navigate through these different yet connected realms to help you
understand the basic concepts well enough to conceptualise, design, and execute
online campaigns for different companies with latest online marketing tools.
Taking up training and getting certified can help remove the conventional
barriers to enter this career.
NEED FOR SPECIALISATION
The internet is vast, and digital marketing
has to cater to a variety of different channels and media to communicate with
potential customers. The digital marketing field, therefore, offers a wide
range of career options that you can choose from on the basis of your interest
or existing skills. You could choose to be anything from a digital marketing
executive, to social media marketing executive to SEO expert or a Conversion
Rate Optimisation (CRO) specialist.
In each of these roles, there is a hierarchy
based on your skill-set, experience, and other factors.
WORKING ON A PERSONAL BRAND
Personal branding is one of the tactics to
market or showcase one’s talent to attract better opportunities to improve
one’s digital marketing career. Make it a point to exhibit your skills and
achievements on your social media networks, especially LinkedIn as it is one of
the best professional platforms. Create a winning resume that showcases your
competencies, to win over a potential employer.
KEEPING A FINGER ON THE PULSE
Unlike some other professions where the basic
foundation of required skills does not change over the time, digital marketing
is a constantly evolving space. Although the need for skilled and creative
people in the field remains unchanged, changing trends mean that the methods
and processes utilised can change quickly. If you do not keep yourself updated
with the latest industry developments, you are likely to be replaced by someone
more clued in. You can keep yourself updated on the latest in digital marketing
through online resources such as YouTube channels and blogs.
BUILD RELATIONSHIPS
Knowing the right people can make a huge
difference, so it is important to reach out to and build relationships to
create a robust network on popular platforms such as LinkedIn, Facebook,
Twitter etc. Companies looking to hire you would like to have evidence in
real-time of your ability to deliver a successful digital marketing campaign;
thus, you must have some examples of your work easily accessible on social
media. So, make it a point to create blogs or vlogs connected to your area of
interest and specialisation. It is important to remember that the best brand
builders are constantly building and improving their networks, and you should
do the same.
NEVER TOO LATE TO START
Everyone has to take the first step, and your
first potential step into the digital market space might be an opportunity at
the lowest level. Do not hesitate; you can always keep updating yourself on
better options through employment sites, and look for alternatives while
building up a portfolio and learning while you work.
(The author is the co-founder of
Digiperform-Digital Marketing Training Platform)
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