RESUME SPECIAL........................What is the most important to include in a cover letter?

RESUME....What is the 

most important to include in a cover letter?

Your cover letter is often your first interview with a company, the first chance for a hiring agent to get to know you. A good resume cover letter can help you make a good impression and get an interview. A weak cover letter might cause your resume to be placed in the reject pile.
Many of our clients have asked, “What do I put in my cover letter?” And nearly all of our clients have needed assistance with organizing the content of their letters. Below, we will address both of these issues. If you come seeking our help with your resume and cover letter, great. However, the brief guide below should get you started on writing a successful cover letter.

Cover Letter Content and Organization

Paragraph One: Introduce yourself and state your intentions. This 1 to 2-sentence paragraph tells the reviewer who you are and why you are submitting your cover letter and resume. For companies with multiple job openings, this paragraph also tells the reviewer which pile to put your resume in. Your name is at the bottom of the letter in the signature line, so you don’t need to repeat it here. Instead, describe the type of person you are.

Example: As an experienced sales and marketing professional, I am interested in the position of regional sales manager with the XYZ Company.

Paragraph Two: Summarize your qualifications for the position. Focus on your abilities, not your specific skills. (Abilities are personal characteristics; skills are specific behaviors you can perform. You can learn skills, if needed, but abilities tell what kind of person you are.) The description of your abilities lets the reviewer know if you will be able to learn the skills and how you will perform in a professional environment.
However, be careful of using “buzz words” without illustration. You can briefly address your professional history in this paragraph as a way to illustrate your abilities. 3 to 4 sentences should be sufficient.

Example: I am a creative, yet focused, professional with strong managerial skills. My knowledge of system integration, coupled with my leadership abilities, has enabled me to identify and enact efficiencies in even the most complicated organizational environments. For example, in my most recent position, I created new quality control processes and instructed inter-departmental teams on their use. Although I am a “company man,” I am also an individual thinker, seeking new opportunities for the company to reach target markets and surpass financial goals.

Paragraph Three: In this paragraph, you answer this question: “Why are you applying for this position?” In answering this question, you address two issues. First, describe how this position fits your abilities and interests. In a sense, you are saying that this position is appropriate for who you are now. Second, describe how this position will help you advance your career goals. This tells the reviewer that you have a strong interest in the position and will do what you can to succeed and grow. Again, 3 to 4 sentences will be enough.

Example: The leadership and marketing perspective required for a regional sales manager align with my abilities and experiences. I am enthusiastic about expanding my broad knowledge of the market and diverse populations, two aspects of this position I find particularly exciting. Furthermore, this position will assist me to advance into progressively higher responsibilities, and it will provide the satisfaction I earn by succeeding in new and challenging responsibilities.

Paragraph Four: The final paragraph is short, 1 – 2 sentences only. In this paragraph, you bring your resume cover letter to a close by thanking the reviewer and by calling for action. You say “thank you” because that is polite and professional. (After all, the person has read this far and deserves your gratitude.) The action step is essential. Here you answer the question “What’s next?” Will you call the person? Do you want the person to contact you? Do you want to set up an interview? State the action as the final sentence.

Example: Thank you for your consideration. I look forward to meeting with you to discuss how I can support the mission of the XYZ Company.

Word Choice to Express Your Ideas

The content of your cover letter is important, but so is how you express your ideas. The words you use affect how the personnel manager interprets the content. Based on our work helping clients prepare resumes, we have created a list of 7 words your resume needs, words that will create a favorable impression of you.
1. Successfully
Companies want to hire winners. Use this word to describe your accomplishments in a prior responsibility.

Example: I successfully negotiated a new contract for services.
2. Leadership
Companies want to hire leaders. Use this word to describe your involvement with task and project teams.

Example: Under my leadership, the customer service unit managed all client records.
3. Team
Companies want to hire people who can cooperate with others to accomplish company goals. Use this word to describe your involvement with colleagues.

Example: Our team was responsible for answering customers’ questions about products.
4. Created
Companies want to hire innovators. Use this word to describe new ideas and processes you developed.

Example: I created a checklist to track daily service tasks.
5. Expanded/Increased (the verb, not the adjective)
Companies want to hire people that will help them grow. Use this word to describe your participation in company growth.

Example: During this time, the company expanded the product line to include 2 new models.
6. Support (the verb, not the noun)
Companies want to hire people who will assist the management team. Use this word to describe your relationship with your former supervisors.

Example: I supported the division director by compiling financial data.
7. Will
Companies want to hire people who are confident about their ability to deliver what they promise. Use this word to describe what you will do if hired.

Example: I will solve customer software and hardware problems.

Some of these words may not apply to your resume or cover letter. However, if you think carefully about your prior experiences, you will find that you can use most of them. Using these words does not guarantee that you will get the job you want, but they will help you make a good impression.

Final Thoughts

Effective writing and the correct use of writing mechanics are very important. Once you have developed the draft of your resume and cover letter, you will need to edit it carefully.

David Bowman, Chief editor FROM QUORA