David Rockwell's Secret To Creativity?
Asking "What If"
DAVID
ROCKWELL'S EXUBERANT DESIGNS HAVE MADE HIM THE GO-TO ARCHITECT FOR
EVERYTHING FROM PLAYGROUNDS TO HOTELS. HERE, A PEEK AT HIS PROCESS.
Over
the course of his 30-year career, architect DAVID ROCKWELL has
brought a characteristically exuberant approach to everything from
playgrounds to the
Oscars.
He has designed a theater
or
the TED era,luxury
prefab houses,
and anairport terminal that could pass for a theme park. Few
architects bring such creative chutzpah to such a diverse portfolio.
in
his latest monograph Rockwell explores the design thinking that led
to some of his most notable commissions of the last dozen years or
so. The influence of his experience in creating ephemeral experiences
like dining or breezing through a hotel lobby—forged in his very
first solo commission, a sushi restaurant in New York—is evident
even in seemingly unrelated commissions like an airport terminal or
an office space.
"I
found if you look in the rearview mirror and look at the work, there
are certain ideas that weave it together," Rockwell says, "and
certain kinds of ideas that have been explored in multiple forms but
continue to be significant to us." The central question the firm
asks on any project, he says, is "what if?"—a query that
opens up what could be cut-and-dry design projects (say, the firm's
umpteenth collaboration with chef Nobu Matsuhisa) to unexpected
possibilities, like "what if a restaurant became a hotel?"
"I’m
interested in hybrids—what happens when you sort of have various
things rub up against each other and infiltrate each other?" he
explains. "I think this is a time where barriers between what a
hotel is, what an office is, what a restaurant is, what a cultural
event is, those are all merging."
For
example, "hospitality isn’t only applicable to restaurants,"
he says. "It’s a kind of building a block that we’re able to
use in other work that we do." He cites NeueHouse, the hip New
York coworking space that's been described asmore private club than
office, where the interior furnishings can be adjusted between
daytime work sessions and evening events, or even the JetBlue
terminal at JFK airport, where bleacher-like seating takes center
stage or create a kind of open piazza with a 360-degree view of the
airport's culinary offerings.
Rockwell
attributes his earliest interest in how design can connect people as
a way of coping with upheaval in his life—from his father's death
when he was three years old to moving from Chicago to New Jersey when
his mother remarried, to the family's relocation to Guadalajara,
Mexico in his early teens. "It was my way of dealing with
transitions in life," he explains."I was always in the
process of making some Rube Goldberg-ian construction that was about
connecting people." Whenever the family moved, he would set
about finding a space where he would collect various doors and
buckets and pieces of wood and wheels. "I was always making
installations," he says, "and I was always involving other
people and friends and people in the immediate area to participate in
that."
Rockwell's
foray into the business wasn't exactly smooth, perhaps as you might
expect from someone with such a freewheeling mantra. He had to borrow
money from a friend to complete the interior design for a midtown
Manhattan sushi restaurant, which became his first solo commission
(the client ran out of money to pay him, though he says eventually
they paid him back). When asked if there are particular
lessons—design-related or otherwise—he's learned from his three
decades in architecture, Rockwell hesitates to dwell on the past.
"I’m really not a looking back person," he says, (despite
having just completed a book, aptly titled "What If," of
his past accomplishments).
Nevertheless, when he does come up with a
pearl of wisdom, it all comes back to his idea of nurturing ephemeral
experiences. "I guess one lesson I’ve learned—which I
learned as a kid early on, losing my dad—is that nothing is
forever," he says. The transience of his life experiences has
made him passionate about "creating places where you’re
celebrating the moment."
Right
now, he's immersed in theChef's Club, a Manhattan eatery he's
designing that will feature an ever-changing lineup of chefs hosted
byFood
& Wine magazine.
The "what if?" of the moment? "What happens if the
chef can rotate in and out?" he asks. There's "going to be
several years of exploring that," he says.
What
If..? The Architecture and Design of David Rockwell
http://www.fastcodesign.com/3039414/wanderlust/david-rockwells-secret-to-boundless-creativity-asking-what-if?utm_source=mailchimp&utm_medium=email&utm_campaign=fast-company-daily-manual-newsletter&position=anjali&partner=newsletter&campaign_date=12082014
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