Social Media
Mixology: Which Networks to Use Together
Here
at Mashable, we preach the importance of knowing your social networks.
Different sites have different audiences, favor different types of content and
require different kinds of humor. But like a fashionista pairing spots with
stripes, sometimes a little mixing and matching with your networks can give you
an edge.
Being
master of all the networks is a godly feat, but knowing how to use Tumblr to up your Twitter game, for example, takes
you to a whole new level. Here are some of the easiest ways to pair your social
networks together to grow your audiences and find new content.
See
also: 5 Biggest Social Media Lessons of 2013
1. Instagram + Pinterest
If
you actually made that Pinterest recipe and it turned out
perfectly (or if it was a disaster and now you're certain it can't be done),
post your results on Instagram and then pin the photo for your followers.
It's
easy to share Instagram pics with Facebook and Twitter, but are you engaging
the social network that will care most about that type of content? Pinning your
Instagram pictures is simple and adds a personal touch to your board. As a
result, you'll not only interact with your followers more on Pinterest by
starting a conversation about your pins, but you'll actually get the credit you
deserve for your effort.
2. Tumblr + Pinterest
Image: Mashable Composite
Pinterest's
endless stream of beautiful images means there's always something new to pin
on...or so it seems. If you scroll long enough, you'll notice that you've
pinned the same outfit ideas and quotes as all of your followers, and suddenly
Pinterest doesn't seem so bottomless.
Even
though it's easy to add new content to Pinterest through the browser extension,
users tend to just reshare the pins already on the site rather than adding
anything new.
But
if you're the trendsetting type, and you want to create your own pins to cool
content all over the web instead of simply repinning your friends', we
recommend going to Tumblr. Tumblr is full of highly visual content that's
perfect for pinning, and usually falls under the same categories that are
popular on Pinterest, making them perfect sister sites.
3. Twitter + Pinterest
Now
that you can add images to tweets in a new beautiful format, pulling content
from your Pinterest boards for Twitter allows you to share those beautiful
Pinterest photos with a new audience. A photo is also likely to help increase
engagement on your tweets.
4. YouTube + Everything Else
It's
difficult to find new content on YouTube when you habitually type "What Does the Fox Say?" in the search bar.
Fortunately,
since YouTube is the undisputed video champion of the social web, pay special
attention to any videos you see on any network, as it could lead to more great
content. See a funny video you like on Tumblr or Facebook? The user who made it
just might have a web series you'll love.
5. Facebook + Twitter
If
you're searching for content to post on Facebook, especially as a small
business, Twitter can be a better social search engine than Facebook's Graph
Search, because the microblogging site tends to be more of a forum for posting
articles, keeping up with current events and contributing to the discussion
around social topics.
Since
hashtags have been around for quite a while on Twitter, you might have more
luck searching for a hashtag to get content on a specific topic. Say you want
to post content relevant to your travel business to drive more traffic to your
Facebook page — searching the Twitter hashtag #traveltips might be a good place
to start.
6. Twitter + Tumblr/Reddit
Want
to comment on something happening in the Twittersphere, but can't fit all your
feels into 140 characters? We sympathize with your long-winded pain. Twitter is
a great sounding board for short-form ideas and conversation, but for anyone
who wants to delve a little deeper into the issues, it can be difficult.
Tumblr
and Reddit are both full of people with opinions (Tumblr's
generally more accepting and heartwarming, while Reddit users can sometimes be
a little snarky). You can post a long-form response to the conversation on
Tumblr, and link back to it using Twitter so you don't miss out on the
conversation. Just don't forget to add a preview
sentence to your tweet that will draw readers to your longer response. The flip
side of this, however, is that any Tumblr blog linked to a Twitter account will
tweet out a new post automatically.
Since Tumblr's search features
aren't great, and it's often a challenge to find new accounts to follow, keep
an eye on who your friends follow, or check the bios of your favorite tweeps.
You might just find some cool new Tumblr content.
By Taylor Casti http://mashable.com/2013/12/23/social-media-mixology/#!
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