5 surprising social media stats, trends and ideas of 2013
In order to provide clients with a
social strategy that’s optimized for engaging and generating leads, Brafton’s
social media team consistently ingrains themselves in industry updates and the
latest trends.
Whether learning first hand from
client experiences or gaining insights shared by industry leaders online and at
this fall’s Social Media Week, here’s a look at what some of Brafton’s social
media experts consider to be the most important takeaways of 2013:
1.
Social media is the new “ask a friend”
A Google+ study said 57 percent of
people have more conversations online than in person. That is something for every business to think about when
deciding what to invest in with their marketing budgeting. Content marketing is
clearly the “yellow brick road” to success in terms of validating your company
as an industry leader. And social media is the perfect way to reach your online
audience to share and show your expertise. Rachel Dobinski
2.
Social rants with a grain of salt: The customer isn’t always right
During
a “Confessions of a Community Manager” presentation at Social Media Week in Chicago, the panel brought up the
concept that when dealing with customer complaints on social media, it’s
important to remember that “the customer isn’t always right.” This is super
interesting because it goes against traditional wisdom. While it’s critical to
provide customer support to people who reach out, sometimes using humors or
gifs to diffuse the situation instead of accepting defeat can be more
beneficial. I think the reason that this is so significant is because when
dealing with upset customers over social media, everyone can see how you
respond. Being able to publicly make light of situations where customers might
be unhappy definitely takes guts, but still demonstrates your company is
responsive! Kendra Bissonnette
3. The customer can be your biggest brand
advocate
Fifty-three
percent of users recommend products or companies in their Tweets according to a study from ODM Group. One of the go-to lines
for clients asking about social ROI and benefit goes something like: “Social
media builds a loyal audience of brand advocates.” People will defend you and
recommend you if your brand (and your messages) resonate with them. This
statistic just goes to show how powerful good social media management can be –
there are oodles of non-corporate billboards and advertisements out there in
your Twitter followers, and you can harness them to get your message out. Max
Adagio
4. Microtargeting prospects wherever,
whenever
As
a member of the social media team I always wonder what the future holds for
social media and the digital industry. A Google+ study indicates that one in five searches are local, which relates to the
popular concept of SoLoMo (Social Location and Mobile). This applies to
the integration of one’s social media platforms and physical location with
one’s mobile device, and with data about local being so prevalent, it drives
home the idea that businesses should micro-target prospects and consumers wherever
and whenever, with contextually-relevant content. Sharing the right content
with the right people at the right time will be key to maximizing your social
reach. Sumit Sharma
5. Data overload without insights
One
of the biggest challenges brands face when social media marketing is that they
have too much data, but not enough insights. It’s critical that companies align
their monthly metrics with leads, sales and conversions, and then compare those
with social analytics. They need to strike the right balance with monitoring
engagement and analysis that ties those findings to bottom-line results. Lauren
Kaye
Social
media strategy is a top priority for marketers in the upcoming year (and our
industry analysts’ have reported that social budgets will get a bump in 2014). Learn more about how Brafton’s social professionals keep up
with innovative sharing platforms to help you maximize and measure the social
currency of your brand.
by Molly
Buccini
http://www.brafton.com/blog/5-surprising-social-media-stats-trends-ideas-2013-ex
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